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Lessons From Sales on Getting Better Marketing Buy-In
Cashing In On Content Marketing
English - February 17, 2020 16:37 - 28 minutes - 32.6 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Convincing Brands To Say Something Worthwhile
Next Episode: The Art of Selling Content to Execs
Marketing in sales have a lot in common, but sometimes they live in silos.
That's why I spoke with John Doherty, founder of Credo, about what his sales experience has taught him about marketing messaging.