Cashing In On Content Marketing
112 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 22 ratingsWant to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?
Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?
[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
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Episodes
Episode 12: How a Legacy Brand, Well, Rebranded
July 05, 2017 11:00 - 26 minutes - 19.6 MBRebranding isn't like flipping a switch -- it involves strategic planning and messaging to successfully transform a product, service, or brand. In this episode, I talk with Amazon.com's Alexa marketing team to discover how they've rebranded after being well known for its website ranking list but now offering a suite of paid tools -- a brand new value add. (Pun intended.)
Episode 11: How to Take the "Ew" Out of Annual Reviews
June 28, 2017 14:11 - 13 minutes - 12.5 MBIt's annual review time! It can also mean it's time for a self-assessment. A lot of people hate writing about themselves and dread this time of year, but it doesn't have to be that way! How? You can use this midyear point to reflect on what you've accomplished so far and assess how you can improve in the future. Listen in to find out more.
Episode 10: Do You Know All of the Benefits of Content Marketing?
June 20, 2017 21:53 - 13 minutes - 11.4 MBIn addition to having new, high-quality content, content marketing can also improve a variety of metrics that help you reach one (or more) marketing goals. Find out every benefit of content marketing in this week's episode.
Episode 9: The Case for Controversial Content
June 15, 2017 19:24 - 13 minutes - 12.7 MBListen to this week's episode to learn the benefits of controversial content (and how to persuade your boss or client that it's worth trying out).
Episode 8: An Inside Look at the Content Development Process
June 07, 2017 21:40 - 17 minutes - 15.5 MBThis week, Amanda talks about what actually goes into creating a successful content campaign in terms of process and timeline, so if you'd love more insight in that area, this is a can't-miss episode.
Episode 7: Which Content Marketing Metrics Are Best?
May 31, 2017 23:00 - 13 minutes - 11.7 MBAmanda provides a quick review of the GrowthHackers conference and talks about how to not fall into traps when using content marketing metrics to analyze success.
Episode 6: What is Content Marketing?
May 16, 2017 21:30 - 15 minutes - 14.6 MBAmanda goes back to the basics in this episode of #AskAmanda, in which she talks about the definition of "content marketing" and how it can be used in every level of the sales funnel.
Episode 5: How to Create a Digital PR Strategy
May 09, 2017 21:47 - 16 minutes - 15.7 MBYou know you need to promote the awesome content you just created. But how do you actually create a digital PR strategy? And how should you plan to reach out to some of the best writers on the web? In this episode, Amanda explains exactly what you need to do to get your content in front of as many eyes as possible.
Episode 4: How to Craft a Marketing Channel Strategy
May 02, 2017 21:17 - 13 minutes - 12.6 MBNeed to craft a marketing channel strategy, but don't know which tactics to prioritize? Find out the five questions that will help you decide.
Episode 3: How Emotional Marketing Strategies Built a Nonprofit's Brand Community
April 26, 2017 14:00 - 26 minutes - 24.5 MBGayane Margaryan, digital marketing manager for African Wildlife Foundation, reveals how emotional marketing strategies keep audiences engaged.
Episode 2: How to Do Content Marketing When You Don't Have the Resources
April 19, 2017 20:09 - 14 minutes - 13.2 MBIn the second episode of Ask Amanda About Marketing, Amanda explains how you can use limited budget and time to get some crucial content marketing tasks rolling and set yourself up for success down the road when more resources are available.
Episode 1: How to Measure Awareness Campaigns
April 07, 2017 20:09 - 14 minutes - 12.8 MBIn the first episode of Ask Amanda About Marketing, Amanda explores how you can measure the success of a brand awareness campaign and provides tips on what to consider when analyzing your results.