![Cashing In On Content Marketing artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts113/v4/48/9e/9e/489e9e88-bb9e-7cc7-fc20-bf7c1b74a6ee/mza_1163885971017417758.jpg/100x100bb.jpg)
Episode 12: How a Legacy Brand, Well, Rebranded
Cashing In On Content Marketing
English - July 05, 2017 11:00 - 26 minutes - 19.6 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 11: How to Take the "Ew" Out of Annual Reviews
Rebranding isn't like flipping a switch -- it involves strategic planning and messaging to successfully transform a product, service, or brand. In this episode, I talk with Amazon.com's Alexa marketing team to discover how they've rebranded after being well known for its website ranking list but now offering a suite of paid tools -- a brand new value add. (Pun intended.)