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What So Many Companies Get Wrong About Content Marketing
Cashing In On Content Marketing
English - August 04, 2020 13:00 - 25 minutes - 35.5 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Unearthing Your Content’s ROI Through Google Analytics
Next Episode: Making the Case for Creativity in Content
Rand Fishkin, founder of SparkToro and Moz, came on the show to talk about the structural issues often found in companies that prohibit them from making the best marketing decisions.