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How to Track Tough-To-Measure Tactics
Cashing In On Content Marketing
English - April 07, 2020 13:00 - 32 minutes - 45.1 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Some of the best tactics are the hardest to measure. But that doesn't mean you should neglect them.
Gaetano DiNardi, head of demand generation at Nextiva, explains how he's determined the ROI of tactics like top-of-the-funnel blog posts, longtail keyword targeting, brand awareness and more.