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Measuring Top-of-the-Funnel Content
Cashing In On Content Marketing
English - March 10, 2020 13:00 - 24 minutes - 33.5 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Power of Social Listening
Next Episode: Getting Content Buy-In From Your Legal Team
It's easy to get buy-in for content that has a track record of high-value conversions.
But what about top-of-the-funnel content -- content that's not tied to your primary offering but helps build your brand awareness and trust?
Ruth Burr Reedy explains how you can calculate and communicate the value of this important tier of content.