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Overcoming Content Budget Pushback by Addressing ROI
Cashing In On Content Marketing
English - May 26, 2020 13:00 - 36 minutes - 50 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Marketing Automation 101 (And How It Boosts Content ROI)
It's very common to get budget-related pushback on your content marketing strategy.
That's why Taylor Jones came on the show to talk about how to speak the language of execs and address their concerns in the context of ROI.