App Marketing by App Masters
840 episodes - English - Latest episode: 4 days ago - ★★★★★ - 118 ratingsDiscover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Episodes
UserTesting Review & Live Reaction
April 19, 2021 10:30 - 22 minutes - 20.7 MBIn this video, I'll show you why you should do user testing and what questions to ask. I'm going to react live to a user testing video and you'll get to hear the questions I asked along with my reactions -- brutally honest and critical ones included. You can watch this video: http://youtu.be/_ufc1byTKb4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit ***************...
Case Study: The #1 Source of In-App Purchase Sales
April 15, 2021 09:30 - 57 minutes - 52.3 MBToday's guest is an indie iOS developer success story and creator of Countdown for Disney Vacation. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales. Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps. Countdown for Disney Vacation: https://apps.apple.com/us/app/countdown-for-disney-vacat...
831: The Simple Process for Creating a Top Charting Game
April 13, 2021 09:30 - 34 minutes - 29.7 MBToday's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. David Reichelt is the creator of Color Switch. Show Mentions - TinkerToys - Color Switch 2 SPONSORS Want to scale your growth faster? GamesBoost42...
App Ideas to Make Money - The Proven Method
April 12, 2021 09:30 - 11 minutes - 10.2 MBDiscover the proven method to come up with app ideas that are guaranteed to make money. You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth w...
How to Get Started with Facebook Automated App Ads
April 07, 2021 09:30 - 14 minutes - 10.5 MBHere's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign. Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels. You will discover: - How to approach UA with a new app - What SDKs and tracking you need before running user acquisition - How to get start with Facebook Automated App Ads - H...
830: The Meet Group Founder and CEO Geoff Cook
April 06, 2021 08:30 - 44 minutes - 32 MBGeoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020. Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard dorm and sold it for millions of dollars at age 24 in the year 2002. He sold his second company...
This Meme Maker App Makes $60K a Month
April 05, 2021 08:30 - 13 minutes - 10.5 MBWant to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better. We want to inspire you to learn from the best practices of successful apps, but also show you the opportunities that still exist in the App Store. You can watch this video: http://www.youtube.com/watch?v=Py-QYaWeltw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *******...
App Growth Summit Founder Joins App Masters Live
April 01, 2021 09:30 - 1 hour - 54.8 MBThis week Louis Tanguay, Managing Director & Founder of App Growth Summit, joins us to answer all your app marketing related questions. App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality events which help the world’s top mobile app publishers and developers discover how to increase their app’s performance & sustainability through our regional limited-vendor events Topics Covered 02:09 - How marketers need to adjust to a post-IDFA ...
829: How to Test New App Marketing Channels with Susan Azari
March 30, 2021 08:30 - 29 minutes - 21.9 MBToday's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech. You will discover: - How do you decide which KPIs to focus on? - The levers to pull when you want to increase retention - How to balance testing new app marketing channels vs proven ones? - The new app marketing channel that's working for them - What's the most important A/B test to ...
App Marketing Live & Update on My Apps
March 25, 2021 08:30 - 59 minutes - 51.3 MBThis week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit **********...
828: How to Get Your App Preloaded on Devices with Martin Lancee
March 23, 2021 08:30 - 32 minutes - 23.6 MBToday's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships. You will discover: - Where to put your attention when it comes to growth at a big company - How he got buy in from all parties to move forward with a preload s...
Indie iOS Developer Success Story - Water Tracker App
March 18, 2021 08:30 - 1 hour - 53.7 MBToday's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads. Topics Covered: 01:43 - How he came up with the idea 04:15 - The inspiration for his beautiful design 04:38 - How this app launch differed from his previous app launches 09:50 - What growth strategy did he focus on 14:41 - What ASO ...
827: User Acquisition for a New Product with Gina Kwong
March 16, 2021 08:30 - 42 minutes - 30.3 MBToday's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels. You will discover: How to approach UA with a new app What SDKs and tracking you need before running user acquisition How to get start with Facebook Automated App Ads How to scale Facebook Automated App Ads How should UA managers collaborate with product teams How to get started with Goo...
Data Analytics for Growth Marketing
March 11, 2021 09:30 - 1 hour - 51.7 MBWith over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth. He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money. Topics Covered: 03:50 - How to figure the ONE metric that will turn a user into a customer 07:11 - How to figure the features that are often used 10:07 - Wh...
Avoid These App Launch Mistakes (Part 4) - App Startup Series
March 10, 2021 09:30 - 21 minutes - 15.5 MBDiscover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback. TOPICS: - How to get beta users - How to soft launch your app and make it available for pre-order - UI / UX mistakes - Think of onboarding flow as a “drunken download” Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit ******...
826: Easy Ways to Increase Mobile Game Monetization with Jordan Blackman
March 09, 2021 09:30 - 37 minutes - 32.4 MBToday's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game's monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games. Jordan Blackman is the Owner of Bright Black Associates. Show Mentions - Playmakers Podcast - Game Analytics - How To Double Your G...
How to Hire Developers - How to Create an App Startup (Part 3)
March 08, 2021 13:09 - 25 minutes - 18.3 MBShould you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered? In part 3 of our YouTube series on how to build an app startup, you will discover how best to hire developers and get the most accurate quotes. Topics covered: Freelancer vs dev shop Should the developer have made similar apps in the past? Build for both or start with one platform (Google vs Apple) How to ensure dev w...
How to Fund App Marketing Without Losing Equity
March 04, 2021 09:30 - 1 hour - 54.4 MBGet up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games. This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that you can develop your app on your terms. Today's guest is Andrew Postnikov, Chief Business Development Of...
How to Build a Minimum Viable Product- How to Create an App Startup (Part 2)
March 03, 2021 09:30 - 22 minutes - 16 MBLower your app development costs and discover the basic framework to build your minimum viable product (MVP). In part 2 of your "How to Create an App Startup" series, you will discover the best way to build your MVP and communicate the idea to a developer. Topics: The best way to show the developer your idea How to decide MVP features How to create a specifications doc Tools to help you create an app prototype B7Dev http://b7dev.com/ SPONSORS GamesBoost42 helps you increase...
825: How to Overcome Objections to App Subscriptions with Dan Clark
March 02, 2021 09:30 - 38 minutes - 28.5 MBToday's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company. Other topics covered during the interview: - How he found out about the app and applied to work for free - Why he used reactive native to build the first version - Why he decided to NOT build the app himself - How he grew by investing in the science of the app - How to overcome objections to the app's subscription - Was it hard to work for another company aft...
Do This Before Building Your App - How to Create an App Startup (Part 1)
March 01, 2021 09:30 - 18 minutes - 14.2 MBDiscover the critical steps you need to think about before you start building your app idea. Topics: Create a company not just an app How to do market research How to simply validate your app idea How to turn your idea into a working prototype How to fund your app idea B7Dev http://b7dev.com/ SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your compa...
Overpass Apps Joins App Masters Live
February 25, 2021 09:30 - 1 hour - 54.7 MBThis week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers. Overpass is a mobile app development agency based in Oxfordshire in the UK Topics Covered: 04:06 - Trends in the app store 05:51 - Ad revenue getting harder to monetize 07.02 - How YouTube can help your business 16:33 - Motivational Quotes App Audit 24:26 - Native vs Flutter or...
824: How Indies Can Adjust to IDFA with Lior Barak
February 23, 2021 09:30 - 36 minutes - 24.9 MBToday's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data. You will discover... How indies can adjust to IDFA What metrics make the biggest difference for your app business How to build in-house data analytics tools Why you must have a communication line ...
Lets build that app from idea to launch
February 18, 2021 09:30 - 56 minutes - 44.4 MBToday's guest is Chaim Sajnovsky, Founder at B7Dev.com, you will discover how to build an app from idea to launch. You will discover why you need to create a company, not just an app, should you budget for marketing or should everything go into development, and how to leverage your app for free with technology. Topics Covered: 02:42 - How to leverage free technology for your app 09:27 - Where should you start if you want to learn how to code 12:24 - Chaim's thoughts on Flutter 14:0...
823: What To Do When Growth is Slow
February 16, 2021 09:30 - 44 minutes - 33 MBAre you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through. You will also discover... - How they knew when to pivot their app - How customer support drives app growth - Why eliminating the US in Apple Search Ads has driven tremendous ROI growth - How they're using Clubhouse to drive downloads Hassan Ahmed and Maverick Eguia are the Co-Founders of Veme.ly. Show Mentions: Instabug...
The Facebook Retargeting Ads That Drives App Revenues
February 15, 2021 09:30 - 12 minutes - 9.01 MBDiscover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app. Mike Durst, Co-Founder at OOMPH, shares how he uses Facebook retargeting to drive more app subscription revenue. You can watch this video: http://youtu.be/j3U2bnUWJS0 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit ***************...
Case Study: How SuperMama Increased 3X Their LTV
February 11, 2021 09:30 - 1 hour - 51.3 MBIn this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama. He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing. This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app. Topics Covered: 04.41 - How SuperMama 12X Revenue 18:40 - The pricing page that led to ...
822: All Your App Development Questions Answered with Elisabeth Bohlmann
February 09, 2021 09:30 - 38 minutes - 31.2 MBAre you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs. You will discover: What should be the first step when thinking about building an app How to hire the right developer (freelancer vs dev shop) What documentation you should have before gathering development quotes What is the difference between Native and Hybrid Mobile App Development Why UX research is so important before you build ou...
This Motivation App Makes $600,000 a Month
February 08, 2021 09:30 - 10 minutes - 8.48 MBIn today's video, I want to show you an app. A motivational app is making over $600,000 a month. You can watch this video: http://youtu.be/f8w7exZnwi4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That...
A/B Testing to Increase App Downloads
February 04, 2021 09:30 - 1 hour - 59.4 MBA/B testing your app store listing is an important strategy to growing your organic downloads. This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more. Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics. Topics Covered: 02:14 A/B testing on the app stores 03:27 What elements should we test first? 04:43 A/B Testing App Icons Increase Downloads by...
Influencer Marketing for Mobile App Downloads as an Indie Dev
February 03, 2021 16:30 - 14 minutes - 10 MBWe're going to talk all about social media influencer, how podcasting has actually changed it, and also how you can implement an affiliate marketing system. You can watch this video: http://www.youtube.com/watch?v=eD2tNHj_hqQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academ...
821: How to Achieve Explosive Growth Through Small Wins with Ryan Yada
February 02, 2021 09:30 - 39 minutes - 30.8 MBToday's guest is Ryan Yada the Co-CEO and Co-Founder of Flowmotion Entertainment. He co-leads the company's international growth with 80 team members in 10 countries. You will discover how optimizing for small wins led their games to have explosive growth despite a disappointing launch. He shares what areas of the product to optimize, how fine tuning their app led to major ASO growth, and the tools he uses to measure all these tests. Ryan Yada is the Co-CEO and Co-Founder of Flowmotion Ent...
App Store Optimization in 2021 - Optimize These 7 Things (Part 6/6)
February 01, 2021 09:30 - 14 minutes - 13.3 MBIn this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it. You can watch this video: http://youtu.be/gEShBdg5ejI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXA...
My Apps Revenue & Downloads
January 28, 2021 09:30 - 1 hour - 53 MBThis week is a solo show where I'll share the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains on how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Plus, we'll answer all your app marketing questions along with auditing your apps for downloads and revenue. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Topics Covered: 04:59 Revenue and download numbers for my Moonlight App 17:1...
App Store Optimization in 2021 - Keyword Optimization (Part 5/6)
January 27, 2021 09:30 - 15 minutes - 13.6 MBWe're going to talk all about how do you optimize for the keywords in your app, title, subtitle, keyword, field, and so forth. You can watch this video: http://youtu.be/nsy03ba_LWE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategie...
820: Why You Should Localize in Arabic with Qais Haddad
January 26, 2021 09:30 - 28 minutes - 21.8 MBToday's guest is Qais Haddad, an ASO and user acquisition specialist at Tamatem Games. You will discover why you are missing out on a huge opportunity if you are NOT localizing in Arabic. He shares how you can get started with localizing in Arabic, how to avoid the sensitive subjects for Arabic users, and ASO mistakes when targeting the MENA region. Qais Haddad is an ASO & User Acquisition Specialist. SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tool...
App Store Optimization in 2021 - Brand Strategy (Part 4/6)
January 25, 2021 09:30 - 7 minutes - 6.98 MBYou will discover the tools I use to come up with a brand strategy that will drive long-term organic downloads. You can watch this video: https://youtu.be/a6UagdyZ1Go Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your...
How to Optimize Your Subscription Apps
January 21, 2021 09:30 - 57 minutes - 55.2 MBThis week is you will discover how to launch, scale, and optimize your mobile app subscription business. Our guest is Dan Burcaw, Co-Founder at Nami ML, a company focused on helping app developers start and grow mobile subscription businesses. Nami has assembled the world’s first machine learning dataset designed to accelerate subscription revenue. With over 1 Billion data points collected, Nami’s algorithm is trained to find and convert likely subscriptions. Nami ML: http://www.nam...
App Store Optimization in 2021 - Keyword Research (Part 3/6)
January 20, 2021 09:30 - 17 minutes - 13.8 MBIn part three of our ASO course, we're going to talk about one of the most important pieces of the ASO puzzle. And that is Keyword Research You can watch this video: http://youtu.be/WKGez5L-JaQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ...
819: How Community Building Leads to Growth with Itamar Rogel
January 19, 2021 09:30 - 35 minutes - 26.1 MBToday's guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game's retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on the most relevant piece of feedback. Itamar Rogel is the Co-Founder and Chief Product Officer at Affogata. Show Mentions - Fav app: Trello SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tact...
App Store Optimization in 2021 - ASO Factors (Part 2/6)
January 18, 2021 09:30 - 13 minutes - 11.6 MBIn part two of our free ASO training, we're going to talk about all the different factors that go in to your keyword rankings. You can watch this video:https://youtu.be/AHvGCwtCCTo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategie...
Indie Success Stories From 2020
January 14, 2021 09:30 - 58 minutes - 48.8 MBThis week we are celebrating the success of our fellow indie developers within the App Masters community. You will hear how they've been able to achieve success despite a crazy 2020. Topics Covered: 02:30 - How Geometry Solver 92X revenue 24:11 - How Peaceful Parent Messenger landed press coverage on launch 41:58 - Google Play ASO tricks and tips from Free Music Player app You can watch this video: https://youtu.be/wDe5AkIwypg Get our greatest growth hacks to increase downloads & reven...
App Store Optimization in 2021 - What is ASO? (Part 1/6)
January 13, 2021 09:30 - 6 minutes - 6.11 MBWhat is App Store Optimization or ASO? Do we really need another acronym? In this video, I take you back to the basics of ASO -- what it is and why you need it. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacad...
818: The Facebook Retargeting Campaign That Drives Revenue with Michael Durst
January 12, 2021 09:30 - 41 minutes - 29.3 MBIf you want to drive more app revenue through Facebook you will want to listen to this episode. Today's guest will share the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app. Plus, how to build an audience on Instagram and transition them into app users, the TWO clever ways he's getting more App Store reviews, and the email marketing strategies that are crushing it for his app. Michael Durst is the Co Founder of OOMPH S...
Meet the Indie Developer with 7M Downloads & Apple Design Award
January 11, 2021 09:30 - 12 minutes - 9.22 MBToday's guest is an Apple Design Award-winning designer and developer. He shares how he's able to turn a passion project into a successful game with 7 million downloads and without any paid marketing. You will also discover how moving the purchase options earlier in the game flow helped increase revenue and how he used timed puzzles to get people back into the game. Ryan McLeod: https://twitter.com/warpling Blackbox: https://www.blackboxpuzzles.com/ Get our greatest growth hacks to inc...
817: Influencer Marketing as an Indie Developer with Dan Purcell
January 05, 2021 09:30 - 36 minutes - 23.8 MBYou're going to discover a whole new set of ways to build a business from just one app. Today's guest Dan Purcell, Co-founder of Get Your Marriage On!, shares how he build a media business from the success of his first app. You will discover how to launch your app using influencer marketing, the free way to track downloads from these influencers, and how podcasting has actually help him grow his audience. Dan Purcell is the Co-founder of Get Your Marriage On! *************** SPONSORS For...
816: Your First Facebook Ad Campaign with Shamanth Rao
December 29, 2020 09:30 - 30 minutes - 23.9 MBComing up is an interview from our first virtual summit from July 2018 with then VP of Growth at FreshPlanet, Shamanth Rao. You will discover what your targeting should be on your first Facebook ad campaign, what your app needs before running a Facebook campaign, and the ad creatives that are performing the best. Shamanth Rao is the Founder at RocketShip HQ and host of the Mobile User Acquisition podcast. When we did the interview he was the VP of Growth at FreshPlanet. *************** SP...
How to Increase Mobile Retention & Revenue
December 24, 2020 09:30 - 1 hour - 57.2 MBThis week's guest is Tom Hammond, CEO and Co-Founder at UserWise. You will discover how to use liveops to bring users back into your game and eventually monetize them. Liveops is critical for game success and the future of gaming and it’s what keeps your players coming back again and again. Those little updates and personalized experiences are what keeps them clicking and allows you to earn money through ads or in-app purchases. Topics Covered: 01:37 Why is it so critical for game de...
815: How to Use Referrals to Grow App Downloads with Aurora Berg
December 22, 2020 09:30 - 28 minutes - 22.9 MBComing up is an interview from our first virtual summit from July 2018 with then Co-Founder at Megacool, Aurora Berg. You will discover how to use referrals to grow app downloads (make sure you know Apple's new rules of incentivizing downloads), the prerequisite for growth, and how Fun Run (her previous company) used Twitter to engage users and grow downloads. Aurora Berg is the COO at Medal.tv. Megacool.co was acquired by Medal.tv in September 2019 to offer game studios cross-platform gam...
Do This If Your App Retention Sucks
December 21, 2020 09:30 - 15 minutes - 11.8 MBHere's a simple way to increase your mobile retention and bring your users back into your app. Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features and how Listory increased day 7 retention to over 40%. Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery. Get our greatest growth hacks to increase downloads & revenue: http://www.appmaster...