App Marketing by App Masters
840 episodes - English - Latest episode: 4 days ago - ★★★★★ - 118 ratingsDiscover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Episodes
High Growth as Free App or High Margin as Subscription App
February 22, 2022 09:30 - 27 minutes - 25.9 MBIn part 2 of the YouTube live stream with Alon Waller, you will discover whether you should go after lots of downloads as a completely free app or should you do a subscription app with high margins? Also, we talk about our early results of A/B testing screenshots on iOS, when subscriptions do NOT work, and what is a good page view to installs conversion rate? App Audits: https://apps.apple.com/us/app/charging-play-sorrylowbattery/id1579537920 https://apps.apple.com/us/app/math-tutor-by-...
How to Value Your App Business
February 21, 2022 09:30 - 53 minutes - 49 MBIn this live stream, you will discover what determines the value of your business, when is the right time to sell your app, and what platform you should use (Flippa vs Buyer vs Broker). Today's guest has helped over 100 developers to liquidate their assets and focus on their passion - making more apps. Over the past 4 years, they've been buying successful apps, in both App Store and Google Play platforms. Learn more: https://www.bluethrone.io/ Get our greatest growth hacks to increase dow...
Should You Make a Wordle Clone? (And How One Wordle App is Making $50K a Month)
February 16, 2022 09:30 - 12 minutes - 11.8 MBDue to the success of the Wordle game by Josh Wardle, the app store has been going crazy with Wordle clones. But the two existing "wordle" apps with different gameplays are the ones really benefiting from Josh's Wordle. So... should you create a clone? Answer is maybe. Also, you will discover a Wordle game that I found that is not only paid but generating $50K a month! You can watch this video: https://youtu.be/cA4S3dvsEYM Check out our sponsor, SearchAds.com: https://searchads.com/ G...
Renaming Your App for App Store Optimization
February 15, 2022 09:30 - 28 minutes - 24.2 MBIn part 2 of our live stream with Maxwell Kelly, you will discover when you should rename your app, how to run Apple Search Ads for paid apps, and more. App Audits: https://apps.apple.com/us/app/crystaleyes/id1531674760 https://apps.apple.com/app/apple-store/id964565026 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple...
TikTok Marketing as an Indie Developer
February 14, 2022 09:30 - 40 minutes - 33.9 MBDiscover the TikTok and overall app marketing strategies that are working for today's indie developer. Today's guest has an inspirational story. He is an ex-college soccer player now disabled man that taught himself how to code and built his very first app to serve his own needs. Check out Max's apps: https://apps.apple.com/developer/maxwell-kelly/id1491545117 Connect with Maxwell: https://www.linkedin.com/in/maxwwell-kelly-992378171/ Get our greatest growth hacks to increase downloads &...
The Simplest Apple Search Ads Advanced Campaign to Manage and Scale
February 09, 2022 09:30 - 12 minutes - 10.5 MBWant to get a scalable Apple Search Ads campaign up and running without having to manage multiple campaigns? Are you finding that your primary keyword target does NOT have much search traffic? In this video, you will discover how to set-up and manage a simple Apple Search Ads campaign and discover new keywords that you might never have considered. You can watch this video: https://www.youtube.com/watch?v=NAFrpHQtv7c Check out our sponsor, SearchAds.com: https://searchads.com/ Get...
The Best Influencer Marketing Channel for 2022
February 08, 2022 09:30 - 38 minutes - 34.5 MBIn part 2 of our live stream with Nadia Bubennikova of BuzzGuru, you will discover why YouTube (spoiler alert) is the best influencer marketing channel for 2022 and the best practices to make sure you get the best ROI. Also, you'll discover what apps are NOT a good fit for influencer marketing and how adding more buying options actually increases conversions. Nadia Bubennikova is the Head of BuzzGuru influencer marketing agency. App Audits: https://play.google.com/store/apps/details?id=c...
Influencer Marketing Tips and Tricks
February 07, 2022 09:30 - 35 minutes - 31.2 MBDiscover how to find the perfect influencers for your campaigns and analyze an influencer's stats including engagement rate, channel quality, best dates, time of publication, and more! Today's guest is Nadia Bubennikova who is the Head of BuzzGuru influencer marketing agency. With over five years of experience in the field Nadia helps app developers from Europe, Latin America, CIS, SEA, Arab and Tier-1 countries to reach their target audience and bring the highest ROI from their influence...
Do This When You Have Single Digit Downloads
February 01, 2022 09:30 - 35 minutes - 33.3 MBIn part 2 of our live stream with Kai Feng, you will discover how to find new app ideas, how to rebrand your app, and what to do when you only have 5-10 downloads a day, should you focus on product or marketing? App Audits: https://apps.apple.com/us/app/id1516272668 https://apps.apple.com/us/app/barpedia/id1551689953 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit ...
How Kai Built a 7-Figure App Business
January 31, 2022 09:30 - 41 minutes - 38.8 MBDiscover the exact strategies, survey questions, and tools that today’s guest used to increase his app downloads and subscriptions. Kai Feng is the founder of SkyBox, a productivity SaaS company that self-funded and is completely profitable. He also is the founder of 1Flow - a fast & easy way to understand your app users, so you can reduce churn, grow faster, and build the right features. Connect with Kai:https://www.linkedin.com/in/kaijiabofeng/ 1Flow:https://1flow.app/ Get our greates...
Stop Undervaluing Your App & Increase Your Price
January 25, 2022 09:30 - 32 minutes - 28.5 MBIn this episode, you will be pushed to increased your app's price. Mike and Steve discuss why you need to stop undervaluing your app (and yourself) and why a higher price point actually increased conversions for Mike's app. Apps Audited: https://apps.apple.com/us/app/video-compressor-shrink-vids/id1560984586 https://apps.apple.com/us/app/spontaneous-random-quotes/id1538265374 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************...
These Social Media Hacks Will Blow Your Mind
January 24, 2022 09:30 - 42 minutes - 37.5 MBToday's guest has over 90K followers on his app's Instagram account. You will discover how to use social media to increase your app marketing efforts. Also, what's working with Facebook ad post-IDFA, and why you should always test your pricing strategies. Michael Durst is the Founder & CEO of OOMPH, an app that provides fun, effective at-home workouts. Listen to Mike's Previous Podcast Episode: https://appmasters.com/facebook-retargeting-campaign-michael-durst/ Connect with Mike: https:/...
Key Factors for Keyword Rankings (App Store Optimization in 2022)
January 19, 2022 16:14 - 10 minutes - 10.7 MBYou will discover all the factors that help you with your app store optimization and keyword rankings. Do you need paid marketing to get your ASO going? How does your subscription conversion rate impact ASO? Should you use keyword installs or motivated traffic? Watch to find out. Learn more about ASOMobile: https://bit.ly/3qkO5jF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase down...
App Store Optimization Tutorial 2022
January 17, 2022 09:30 - 1 hour - 50.3 MBDiscover all the key changes happening in the world of app store optimization (ASO) and what's working in 2022. You will get a full tutorial as we do ASO for 4 apps that our audience submitted. Learn more about ASOMobile: https://bit.ly/3EUCJqF https://bit.ly/3I6LhwM Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *********...
App Store Optimization in 2022: Key Google Play Changes
January 12, 2022 09:30 - 13 minutes - 12.7 MBDiscover the key changes happening to ASO on Google Play. Including why you should wait to reduce your title to 30 characters, YouTube video optimization, and so much more. Learn more about ASOMobile: https://bit.ly/3qkO5jF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmaste...
App Store Optimization in 2022: Key iOS Changes
January 05, 2022 09:30 - 15 minutes - 14.3 MBWhat's new for App Store Optimization in 2022? You will discover all about A/B testing on the App Store, in-app events, and other key changes to help you increase your organic downloads on iOS. Learn more about ASOMobile: https://bit.ly/3EUCJqF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited...
This NFT Creator App Makes $70,000 a Month
December 29, 2021 09:30 - 10 minutes - 9.6 MBWant to get in on the NFT craze? We review a simple NFT creator app that is making over $70,000 a month! This NFT creator is the simplest app to turn your pictures into crypto art. With just a few taps, you can create your own crypto art and sell it on various marketplaces like axie infinity, nifty gateway, and superrare. You can watch this video: https://www.youtube.com/watch?v=IpKggPUR68M Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/train...
A/B Testing for Apple Product Page Optimization
December 22, 2021 09:30 - 9 minutes - 8.9 MBA/B testing is finally available on the iOS App Store! You will discover the difference between Custom Product Pages and Product Page Optimization. About Product Page Optimization Compare different app icons, screenshots, and app previews on your App Store product page to find out which resonates with people most. You can test up to three alternate product page versions against the original, view the results in App Analytics, and set the best performing version to display to everyone on th...
Google Play ASO + Emotional Triggers to Increase Conversions
December 21, 2021 09:30 - 33 minutes - 30.9 MBIn part 2, Alon and Steve talk about how to manage bad reviews on the app stores and Google Play ASO including the importance of H2 tags for a QR Scanner app. Then they look at a mood tracker app called Bearable and talk about how the app can improve its iOS ASO, use emotion triggers to improve conversions, and how they are losing money by NOT having a subscription button on their main screen. App Audits: https://play.google.com/store/apps/details?id=qrcode.reader.qrscanner.barcodescanner...
How to Sell Your App and Score an EXIT
December 20, 2021 09:30 - 49 minutes - 46.4 MBWant to sell your app so you can finally cash out and move on to other projects? Or are you tired of running your app business and want an exit to get the fruits of your labor. Today's guest has helped over 100 developers to liquidate their assets and focus on their passion - making more apps. Over the past 4 years, they've been buying successful apps, in both App Store and Google Play platforms. You will discover what they are looking for in apps, what data to focus on, what influencers ...
Trials vs No Trials: 420% Increase in Sales Case Study
December 15, 2021 09:30 - 8 minutes - 8.41 MBShould you have trials in your subscription-based app? In this case study, we share how having trials led to a 420% increase in sales and the science behind it. You can watch this video: https://www.youtube.com/watch?v=LlZAhy7Vaig Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Afraid of seeing your app users gone after you tried so hard...
Decoy Pricing to Increase Revenue
December 14, 2021 09:30 - 29 minutes - 26.6 MBIn part 2, Mark and Steve talk about how to increase retention rates and user engagement for an anonymous Q&A app. Then, they look at a music video app and what it can do to increase revenues by using decoy pricing. App Audits: https://apps.apple.com/app/qwicktake/id1562402087 https://apps.apple.com/app/beazzt-video-maker/id1530927338 Mark Johnson is the Co-Founder at Focused Apps Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *******...
In-App Events for iOS App Store
December 13, 2021 09:30 - 34 minutes - 31.7 MBDiscover all the best practices of Apple's latest in-app event features. Today's guest, Mark Johnson, will reveal EVERYTHING he's learned from launching this feature in his app. Download Emoji Me: https://apps.apple.com/app/emoji-me-sticker-maker/id1040207175 About In-App Events In-app events are timely events within apps and games — such as game competitions, movie premieres, livestreamed experiences, and more. Customers can discover your in-app events right on the App Store on iOS and ...
Common Mistakes That Apps Make While Considering Viral Flows
December 06, 2021 09:30 - 1 hour - 54.7 MBWant to know how to make your app go viral or get your users to refer your app? You will discover the common mistakes that apps make while considering viral flows, KPIs that impact a referral flow, how dominant messaging apps are for referrals, and so much more. Today’s guest Aurora Klæboe Berg is the COO of Medal.tv. Medal is the largest platform to record gaming clips and videos. Klæboe Berg previously served as the CEO of Megacool which she co-founded and has also held position as the V...
Branded Keywords: Should You Target Them
December 01, 2021 15:23 - 9 minutes - 9.12 MBShould you be bidding on your competitor’s brand keywords? I’ll break down when you should do it and when you absolutely must avoid it. You can watch this video: https://www.youtube.com/watch?v=xY1fBhguqn8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is ...
Watch This to Increase Your App Revenue
November 24, 2021 09:30 - 6 minutes - 6.47 MBDiscover the 3 main screens that have the biggest impact on your app's revenue. You can watch this video: https://www.youtube.com/watch?v=DrxzA 2G-XTA Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile ...
How to Grow Your App Through Content Marketing
November 22, 2021 09:30 - 1 hour - 55.6 MBDiscover how you can use content marketing to increase your app downloads. Today's guest is Sandra Wu, who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himalaya. Prior to that she led the Paid Content Marketing team at Blinkist, an app that she saw grow to more than 14 million users. Learn more about The Art of Content Marketing: https://theartofcontentmarketing.com/ You can watch this video:...
3X Revenue with Just 15 Downloads a Day
November 15, 2021 09:30 - 1 hour - 61.2 MBDiscover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day. Sobhan Eskandari is the creator of Penman. Topic Covered: 05:36 - How he started tracking his events with Firebase 09:14 - How the longer pricing page 4X his revenue 17:32 - Are you developing in Swift 18:07 - Does Apple test subscriptions before approving? 32:18 - How does NOT having his app name affect his downloads 36:27 - Ludo App Audit 44:16 - Admob question 45:27 -...
App Store Optimization for Google Play
November 08, 2021 09:30 - 56 minutes - 46.5 MBDiscover everything you need to know about growing your downloads on Google Play. You will discover how to do keyword research, black hat ASO strategies and what A/B testing you should be doing. You can watch this video: https://youtu.be/bzpmGeTS0WQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns ca...
App Development Features That Drive Growth
November 01, 2021 08:30 - 1 hour - 50.1 MBDiscover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs. Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 01:20 - Proper onboarding flow 07:20 - 5X more subscriptions with trials 17:10 - Web vs App 22:11 - ...
How to Use Online Traffic for App Subscriptions
October 25, 2021 08:30 - 1 hour - 57 MBHow do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit, growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads 12:02 - What channels should you use for online traffic 14:15 - How to use Pinterest to drive traffic 15:34 - Bli...
858: Successful Exit As a Solo Founder
October 21, 2021 08:30 - 29 minutes - 21.6 MBToday's guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO. Topics Covered: - Why she decide to sell - key lessons - Her #1 tip to weed out unlikely buyers - How she calculated her "number" - How do she comes up with simple app names that are also great for ASO - Her #1 tip to grow downloads as a ne...
This In-App Marketing Strategy Will Increase Engagement & Sales
October 20, 2021 08:30 - 11 minutes - 10.3 MBHere's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out Storyly: https://appmasters.com/storyly You can watch this video: https://youtu.be/-hdkHpDmYJk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns ...
How to Optimize and Scale Apple Search Ads
October 18, 2021 08:30 - 1 hour - 58.3 MBDiscover the growth hacks to accelerate your app business growth. Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps. In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns. Connect with Michael: https://angleconnect.com/ Topic Covered...
857: How to Get Valuable Customer Feedback
October 14, 2021 08:30 - 39 minutes - 29.2 MBToday's guests are founders of Vidlet, a powerful digital platform and expert professional services for conducting remote qualitative & hybrid research, around the globe, using smartphone video. They talk about selling their previous business, why it's important to use your own product, and how do you get valuable customer feedback. Doreen Lorenzo and Patricia Roller are the Co-Founders of Vidlet. Show Mentions - Fav app: Dark Sky - Fav app: Calm SPONSORS CHECKASO is an analytical ASO...
App Development Pitfalls - How to NOT Waste Your Money
October 11, 2021 08:30 - 1 hour - 54.3 MBAll the tips and strategies you need to know so you don't waste money developing app features that NEVER get used. Joining me is Austin Betzer who is the founder of Strides - an amazing team of developers and designers that bring real products to life. Their main focus is designing & developing full-scale mobile applications, for iOS, Android, and Web. Topics covered: 03:45 - How to build an app fast 05:38 - How to build the right features in the beginning 06:47 - Using Typeform for ...
856: How to Get Traction Before Building Your Product
October 07, 2021 08:30 - 38 minutes - 29.1 MBToday's guest owns and runs 7 different companies including a software development company, Paladin. You will discover how to gain proof of concept and build an MVP before spending a dime in product development. Dave Chesson is the creator of Kindlepreneur.com, a website devoted to teaching advanced book Marketing which even Amazon KDP acknowledge as one of the best by telling users to “Gain insight from Kindlepreneur on how you can optimize marketing for your books.” He’s also the founder...
Which Onboarding Flow Increased Conversions by 234%
October 06, 2021 08:30 - 7 minutes - 6.61 MBHow aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page? Which onboarding flow do you think increased conversions by 234%? Thanks to Bart for running this test! https://apps.apple.com/app/resume-builder-resume-creator/id1236582597 You can watch this video: https://youtu.be/UFdzpMEDAyE Get our greatest growth hacks to increase downloads & revenu...
UI/UX App Design for Maximum Monetization
October 04, 2021 08:30 - 1 hour - 55.8 MBThis week, we have my friend and designer Rich Wagstaff. We will discuss simple UI/UX design to help you maximize your app's revenue potential. Topics Covered: 01:17 - What are the first things you're testing when you first launch your app? 08:27 - Which test won onboarding flow? 17:05 - What are you looking at when doing competitive analysis? 23:26 - Merrit app audit 39:12 - Is the monthly subscription good for profits? 42:52 - Sudoku app audit 58:21 - Which test graphics vs tex...
855: Building 10X Features with Seth Miller
September 30, 2021 08:30 - 47 minutes - 37.8 MBToday's guest is Seth Miller who is the CEO at Rapchat - the #1 app for making music on your phone with over 7M music creators on the platform. Rapchat lets you create music and beats without using a computer to be heard, record, share, and get noticed. You will discover: - How he went from an app in college to getting into 500 startups - How he built the first 10X feature - The more niche the better in the early days - How to find product market fit using surveys - How to use instabu...
How This Simple Text Editor App Makes $120K a Year
September 29, 2021 08:30 - 10 minutes - 9.67 MBLooking for app ideas? We review a simple text editor app that is making over $10,000 a month! When you are first getting into iOS development, it's good to start with app ideas that are already generating money. See our other million-dollar app ideas: https://www.youtube.com/watch?v=l8CYxrOmdp4&list=PLNtGHeg6BDqG8hy6VY2zeyTqrR8ECOWZq You can watch this video: https://youtu.be/BiRaC_IBMiE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training...
Why a No Code App Builder
September 27, 2021 08:30 - 58 minutes - 44.1 MBWhy a no code app builder? Today's guest is Christina Chen, Lead Product Designer at Bravo Studio. Bravo Studio App, a platform that aims to bring all the power to the designer by enabling you to own the entire digital product creation workflow. From idea to ready-to-publish, fully native apps without any code. Christina Chen is the Product Designer is Bravo Studio. Topic Covered: 01:21 - Why a no code app builder? 06:16 - Can an interesting app could be built entirely with a no-code t...
854: How to Get Organizations to Buy App Subscriptions
September 23, 2021 08:30 - 42 minutes - 31 MBToday's guest is Shriya Sekhsaria, the Founder and CEO of Lumhaa. She has won awards such as 2021 Superwoman of the Year (EduTalk in association with the Indian Ministry of SMEs) and 2020 Woman STEM Entrepreneur of the Year (AWIS). Shriya is also a bestselling novelist and 3x All East archer. You will discover - How EdTech is growing - How to sell app subscriptions to organizations - How she came up pricing for the organizations - Why she is selling physical products - Her outbound str...
App Store Optimization for Million Dollar Apps (Part 4/4)
September 22, 2021 08:30 - 18 minutes - 17.8 MBAre you looking for app store optimization (ASO) strategies while running big user acquisition (UA) campaigns? We cover why you need to invest in ASO still despite a high performing UA campaign. You will also discover: - How do you convince your manager that ASO is a good investment when you already have a UA strategy that works - The #1 overlooked ASO strategy for million-dollar apps - How to implement ASO workflow for million-dollar apps Learn more about CheckASO.io https://bit.ly...
Skyrocket Your Engagement with In-App Stories
September 20, 2021 08:30 - 1 hour - 55.6 MBToday's guest is Aykut Bal, Storyteller at Storyly & Head of Product at App Samurai. Topics Covered: 02:35 - How to onboard users to an app the smart way 09:18 - How to properly introduce new or idle features 09:41 - How to educate and entertain users through gamification 11:09 - How to personalize content 15:25 - How to communicate offers and boosting participation to campaigns 21:54 - Bewakoof App Audit 29:34 - How to increase your feedback from user surveys 31:39 - In-app me...
853: Virtual Wedding Livestream App Success Story
September 16, 2021 08:30 - 43 minutes - 32.8 MBNeil and Jinjing are a happy couple and founders of the Lovecast Wedding Livestream App. They were senior software engineers at Uber & Google, but quit their job to work on Lovecast together. You will discover: - What kind of research went into product development before building the product - How did they figure out monetization - The marketing channel they focused on for launch - How live chat improves your product - How to improve your product by collecting feedback & analytics data...
App Store Optimization for Apps Ready to Scale (Part 3/4)
September 15, 2021 08:30 - 31 minutes - 29.5 MBIs your app ready to scale? In this video, we discuss App Store optimization strategies for apps running user acquisition campaigns. You will discover: - How do we structure ASO when we're ready to scale? - Part 1: Target higher traffic keywords - Part 2: Expand to other localizations - How to incorporate ASO into your UA strategy? Learn more about CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ https://www.youtube.com/channel/UCTRlhKbyyRuWxGETgNvS...
852: How VersusGame Reached Over 7.5M Active Users
September 09, 2021 08:30 - 34 minutes - 25.3 MBToday's guest is John Vitti who is the founder and CEO of VersusGame, a prediction based gaming app where users can profit off their predictions on any real world event. To date, VersusGame has given back millions of cash prizes to winners, and has over 7.5 million active users. You will discover: - How VersusGame all started and the many pivots it had - The onboarding flow test that led to 70% more signups - How he tested the MVP of the product - How creators are turning to VersusGame ...
Keyword Prioritization for App Store Optimization (Part 2/4)
September 08, 2021 08:30 - 14 minutes - 13.1 MBAfter you've done keyword research for App Store SEO, how do you prioritize which keywords go into the title, subtitle (or short description), and keyword field or long description? In this video, we cover keyword prioritization, and should you go after branded keywords of your competitors? Topics covered: - How should you prioritize keywords - Should you try to rank for branded keywords Learn more about CheckASO.io https://bit.ly/3klMSVl https://www.linkedin.com/in/davidmargaryan/ ...
The Anatomy Of A High Converting Mobile App
September 06, 2021 08:30 - 1 hour - 63.9 MBToday's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours. You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins. Topics Covered: 02:48 - The Psych Framework to a great onboarding experience 16:...