App Marketing by App Masters artwork

App Marketing by App Masters

840 episodes - English - Latest episode: 4 days ago - ★★★★★ - 118 ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Technology Education How To mobile app games marketing business development entrepreneur
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Episodes

The TikTok Organic Strategy That Led to 320K App Downloads

January 10, 2023 14:00 - 38 minutes - 30.9 MB

Meet Steven Cravotta who created the Wordle app and what happened with the NY Times Wordle app took off. In this video, we'll be showing you how to use TikTok organic videos to drive app downloads. You will discover the EXACT strategy to find content that you can create that has the highest potential to go "viral". Discover: - How to use hashtags to find the most "viral" content - How to use trending music to set up your TikTok for maximum exposure - Why creating series videos increase...

Mobile User Acquisition: How to Get Started and What You Need

January 05, 2023 14:00 - 34 minutes - 28 MB

In this upcoming masterclass, you will discover the marketing infrastructure you need before you begin any paid marketing or user acquisition campaign. You will discover: 1) What is an MMP? 2) SKAdNetwork Disruption 3) Where to start with user acquisition (UA) 4) UA best practices From the best ROI ad platforms available to crafting compelling ad copy and targeting the right audience, we will cover it all. We will also be sharing case studies and real-world examples to help you see the...

How to Maximize App Store Optimization Seasonality

January 03, 2023 14:00 - 41 minutes - 33 MB

How do you maximize ASO seasonality? Did you know that different keywords may gain popularity based on the season? You will discover how to leverage seasonality with unique creatives, in-app experiences, and in-app event cards to boost conversion rates. Also, you'll discover how to improve the retention rate of your current users. In addition, you will learn how to optimize your keywords, creative and your entire app store presence. Pelin Culha is the UA Advisor & Apple Search Ads Client ...

Indie Success Stories of 2022

December 26, 2022 10:00 - 1 hour - 67.8 MB

Discover how 2 indie developers made small changes that had a huge impact on their app business. I am so grateful to the YouTube audience that for our last live stream of 2022, I wanted to highlight success stories from the audience. You will discover: - The impact of transitioning from one time in-app purchases to subscriptions - How to get featured by Apple as an indie developer - How to use behavioral science to increase sales - The strategies to get to your first $1K MRR Learn mor...

App Builder for Coaches

December 19, 2022 10:00 - 1 hour - 53.7 MB

Looking for a no-code app builder for your coaching or course business?  Breakthough powers apps for some of the biggest coaches in the fitness, meditation, and lifestyle industry. Sunny Dulay is the Founder and CEO of Breakthrough. Prior to Breakthrough, he independently built and launched several mobile apps that were shut down by large companies that only integrated his features several years later. Headspace - the meditation app that changed Sunny's life. So he decided to chase his pa...

Mastering Retention: How to Design Surprising User Experiences

December 12, 2022 10:00 - 57 minutes - 45.7 MB

Retention is such a critical part of any business, but one of the toughest to get right.  Tom Hammond, Co-Founder & CEO at UserWise, shares how to create liveops and design surprising experiences that draw users back each day. You will also discover, how to integrate user acquisition (UA) and marketing into the product exerience to create the ideal user journey. Tom Hammond is a serial entrepreneur currently focused on building out UserWise, the first liveops platform designed to help app...

Early Stage Growth Strategies That Led to 2M+ Users

December 05, 2022 10:00 - 1 hour - 54.7 MB

Ania is the Founder and Creator of Rootd, a mobile app for panic attacks and anxiety relief.  She has grown to help over 2 million users in over 150 countries and has been featured on the App Store 100+ times. Discover how she created a mission-led business, how she overcame the early "no's" before finally breaking through, and why she decided to bootstrap her business instead of seeking investment capital.  More About Ania: Ania has been selected for a Developer Spotlight by Apple, as a ...

5 Key Metrics to a Consumer Subscription Service

November 21, 2022 10:04 - 1 hour - 50.2 MB

Discover the 5 key metrics that you MUST pay attention to when growing your subscription app. App Audits: https://apps.apple.com/us/app/mi-nu-ti-ae/id1192323032 https://apps.apple.com/rs/app/i-am-positive-affirmations/id1591901241 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that...

Market Research for Top Charting Apps & Games

November 14, 2022 10:14 - 1 hour - 84.9 MB

Discover how to evaluate game and app ideas from marketing perspective. Get a step-by-step guide on what trends you should be looking for, what features to build, and common mistakes to avoid. Stan is VP of Product at AppMagic with over 10 years of experience in the IT industry and a special love for games and education. App Audits: https://apps.apple.com/in/app/kivi-vpn-fast-secure-proxy/id1613664487 https://play.google.com/store/apps/details?id=com.Husar901.DwarvesAdventure&hl=en&gl=US...

The Mobile Growth Stack

November 07, 2022 10:00 - 1 hour - 57.6 MB

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.  The stack can be applied at any stage during a product’s lifecycle and to many different business and financing models, although some layers and elements of the stack will be more relevant at different stages of the business. Andy Carvel is the Partner at Phiture. Learn more: https://phiture.com/m...

Using User Research to Increase Revenue

October 31, 2022 09:30 - 1 hour - 86.2 MB

Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month.  Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs. Learn More: Portfolio Site with Resources: https://www.jennykaypollock.com/  LinkedIn: https://www.linkedin.co...

How to Launch an App in 2023

October 24, 2022 09:30 - 1 hour - 54.7 MB

Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer. You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app. Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/ Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id98250...

7 Proven Ways to Increase App Revenue

October 18, 2022 11:46 - 12 minutes - 10.1 MB

Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps. This presentation was given at App Promotion Summit in San Francisco in October 2022. Learn more: https://apppromotionsummit.com/ SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience...

How to Increase Organic Downloads

October 17, 2022 09:30 - 1 hour - 59.2 MB

Solo episode all about app store optimization and conversion rate optimization. I’ll break down all the strategies working on ASO today including some interesting monetization hacks. App Audits: https://play.google.com/store/apps/details?id=nikhil.memely https://apps.apple.com/gb/app/undarated-football-player-app/id1583971449 https://apps.apple.com/us/app/case-future/id1505086578 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With...

This Book Summary App Makes $500K a Month

October 11, 2022 10:00 - 10 minutes - 8.35 MB

This #blinkist alternative app launched in 2020 and is already generating $500K a month! Learn visually! Lucid is your visual guide to the world's most important knowledge. Revenue data according to Sensor Tower: https://app.sensortower.com/overview/1482780647?country=us&tab=about Learn more: https://lucid.fyi/ You can watch this Video : https://youtu.be/-Ny-jwenZJw SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 ...

How To Build A Marketing Infrastructure That Scales Your Business Rapidly

October 10, 2022 10:00 - 59 minutes - 47.6 MB

Rapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle. You will discover: - What do you need to be aware of when you're ready to scale  - Where to start your UA campaigns  - No Bull$h!t Guide to Mobile Attribution  - How to deal with economic downturns  In his role at Singular, Neils Beenen serves as the company's Partnerships Lead. App Audits: https://apps.apple.com/us/app/ziga-business-partner-search/id1522828211 htt...

How to Fund Your App Growth

October 04, 2022 10:00 - 10 minutes - 8.55 MB

Learn the best and smart ways to fund your app growth and UA campaigns. You can watch this Video : https://youtu.be/48vSGdRHJLg SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing su...

Avoid These Mistakes When Making Your App

October 03, 2022 09:30 - 1 hour - 59 MB

Don’t waste thousands of dollars and hundreds of hours on building an app that NO ONE will use. You will discover: - The #1 pitfall you have to avoid when planning your app development - The most important strategies to follow when developing your MVP - The right trade-offs to make when developing your app  Chaim Sajnovsky is the Founder of B7Dev. App Audits: https://apps.apple.com/us/app/musicians-notebook/id1523098465 https://play.google.com/store/apps/details?id=nikhil.sleepy SPO...

Make Your App a Success With These Two Tools

September 28, 2022 09:31 - 10 minutes - 8.58 MB

Discover the two simple tools that EVERY app needs to make sure your app is set up for success. 1. Knowledge Base  Well-thought-out knowledge articles are the key to self-service. In fact, up to 98% of your users' questions can be answered through a knowledge base. In the early stages of your app, FAQs can be very useful for helping your users navigate through your app and understand how to use it. 2. User Feedback Tool The more feedback you are able to collect, the more you can get an ...

The Product Strategy That Led to $1.2M in Revenue

September 26, 2022 09:30 - 52 minutes - 48.7 MB

Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021. You will discover - What product changes led to dramatic growth - When she thought about monetization - 3 Non-traditional Growth Marketing Strategies You Should Try Learn More: ...

The Intersection of Mobile, Meta & Blockchain

September 19, 2022 09:31 - 58 minutes - 46.6 MB

Explore new ways to make money with Inter-Reality! With Inter-Reality, you can create new worlds and games that allow people to have fun and make money at the click of a finger, Rene Reyes, Founder of Alquimi Innovations, discusses how you can create a new and exciting future for Internet Gaming that will create a new way for people to make money playing games on the internet. Learn More: https://youtu.be/iZWiw-mkRMU  https://www.karmathegame.guru  https://twitter.com/PlayKarma App Au...

Proven Apple Search Ads Strategies

September 12, 2022 09:30 - 1 hour - 64 MB

Discover the best practices for Apple Search Ads including: campaign structure, keyword research, optimizing bids, and new ideas to maximize your downloads and marketing budget. With Apple Search Ads, you boost the popularity of your mobile app and encourage more people to download it.  Emre Bilgic is Apple Ads Client Partner at MobileAction. App Audits: https://apps.apple.com/us/app/food-check-product-scanner/id1570142558 https://apps.apple.com/us/app/id1602114377 SPONSORS B7DEV.com ...

Admob Mediation

September 07, 2022 09:30 - 16 minutes - 13 MB

Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place.  Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests. Mediation will use mediation groups to try to help maximize your revenue by ranking all the ad sources based on optimized performance. Learn more: https://support.google.com/admob/answer/3063564?hl=en ...

How to Calculate & Increase Lifetime Value

September 05, 2022 08:30 - 1 hour - 51.4 MB

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?* Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability. You will discover: - What is the lifetime value of a customer - How to calculate lifetime value of a customer the easy way - Can LTV predictions be made with machine learning? - How to forecast cashflow What is LTV? Lifetime Value or LTV is an estimate of the average revenue that a customer ...

This A/B Test Led to a 269% Increase in App Revenue

August 30, 2022 16:11 - 10 minutes - 8.65 MB

We all know that having a trial on your onboarding paywall increases conversions and revenue. However, do you need to offer a trial once someone is in your app and using it? Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results. A/B Test: Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe Segment B: Free trial was offered during onboarding, but afte...

Game Monetization Tips

August 29, 2022 09:30 - 1 hour - 61 MB

Discover THE strategies that help you earn more money from your mobile games. Learn: - The most important thing to look for when you are trying to monetize your game - How to balance game design and monetization - How to maximize your ad monetization - How to use psychological triggers to increase in-app purchases - How to find the right monetization strategy at the different stages of your game Elena Bugakova is the Publishing Producer at AppQuantum. App Audits: https://apps.apple....

Chatbot Marketing to Decrease Complaints & Improve Product

August 24, 2022 09:30 - 17 minutes - 14.4 MB

Discover the best practices for chatbot marketing and automation and the Modern Support Journey philosophy. Rapid scale can make it tough for an app publisher to keep up with user support. Without automation, you need to choose between overloading your support agents with an influx of tickets or hiring new support agents.  With the former, this influx can lead to long wat times, poor customer satisfaction, and burnt-out agents On the other hand, hiring additional support agents can be ex...

3 Things Your Marketing is Missing

August 22, 2022 09:40 - 26 minutes - 21.4 MB

In part 2 of our live stream with Florian Gleißner, you will discover the 3 things your marketing might be missing.  #1: Know you KPIs #2: Marketing funnel You'll have to listen to hear #3. Also, we audit a Venmo type of app and a couples game. Florian Gleißner is the Marketing Manager at Admiral Media. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and...

How to Set-Up a Mobile CRM

August 22, 2022 09:30 - 27 minutes - 21.9 MB

Discover how to setup a mobile CRM and how to use it to increase your retention and monetization. Plus, you'll learn the 3 important stages of a mobile CRM. Florian Gleißner is the Marketing Manager at Admiral Media. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Ce...

Product Market Fit: The Simple Way to Find It

August 17, 2022 09:30 - 16 minutes - 13.2 MB

Discover a simple strategy you can use to find product market fit and the questions you should ask your users that will lead you to optimize your features. Helpshift Feedback+ https://www.helpshift.com/products/feedback-sdk/ Connect with Christine: https://www.linkedin.com/in/christinebdart/ Product Market Fit Blog Post: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit Get our greatest growth hacks to increase downloads & revenue: http://www.appmast...

The Importance of Being Niche in the App Space

August 15, 2022 09:40 - 39 minutes - 31.3 MB

In part 2 of our live stream with Luke Memet, you will discover the importance of using long tail keywords if you do NOT have a big budget for marketing. We also audit a social media cover maker app and a fitness app. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Cen...

App Marketing & Monetization

August 15, 2022 09:30 - 43 minutes - 35.1 MB

Live coaching call all about app marketing and monetization with a self-taught developer who started TimeFinder as a hobby to learn in 2018.  He then started to realize and appreciate potential in 2020, hired freelancers to help fix bugs and develop features more rapidly in 2021 while working on marketing and in 2022 quit his full time job to focus on the app. Learn more: TimefinderApp.net https://apps.apple.com/us/app/timefinder-time-blocking/id1347447233 Get our greatest growth hacks ...

The Surefire Hack to Increase Your Mobile Game Monetization

August 08, 2022 09:40 - 46 minutes - 36.9 MB

In part 2 of our Kevin Wolstenholme, we talk all about monetization including the ONE monetization hack that every mobile game should have. Plus, Kevin has some great advice on how to properly build you game to ensure the highest rate of success. App Audits: https://apps.apple.com/us/app/farkle-frenzy/id1600530164 https://play.google.com/store/apps/details?id=funtaptic.thegrugs.runner Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPON...

Master The Craft of Hyper Casual Game Design

August 08, 2022 09:30 - 26 minutes - 36.8 MB

Learn how to master the craft of hyper casual game design from someone who founded an award winning 13 Time Apple Featured game studio.  Kevin Wolstenholme is the former CEO of RisingHigh Academy which focuses on all aspects of Hyper Casual Game Design. Acquired by Leading Publisher Homa Games in March 2022, he is now Studio Community Director at Homa and continues to help game developers create powerful hyper casual games. Learn more: https://homagames.com Get our greatest growth hacks t...

This Snoring App Makes $200K a Month

August 03, 2022 09:30 - 10 minutes - 14.8 MB

Want to learn how to stop snoring? This app helps you reduce snoring by recording your sleep and shows you trends and data so you can see what's working and what's not working. About the app: The most popular and innovative app of its kind, SnoreLab records, measures and tracks your snoring and helps you to discover effective ways to reduce it. SnoreLab has monitored more than 50 million nights of sleep and has helped millions of people to better understand or even eliminate their snoring...

Stop Making These Monetization Mistakes

August 01, 2022 09:40 - 27 minutes - 37.2 MB

In part 2 of our live stream with Sid Gupta, you will discover why it’s so important to show a paywall during the onboarding process and why adding a trial to your subscription plans increases conversions. Also, we audit a workout log app and a sudoku app for kids. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave you...

We Fix Your AdMob Policy Violations

August 01, 2022 09:30 - 39 minutes - 53.6 MB

Have a question related to your AdMob policy violation? In this live stream, we will solve your problems live! Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements. We started in July 2021 and are serving 300+ clients with impressions of 619M in a month. Siddharth Gupta is a Co-Founder at AppBroda. Get our greatest growth hacks to increase downloads & revenue: http://www.appm...

How to Use Custom Product Pages to Lower Apple Search Ads Costs

July 28, 2022 09:30 - 16 minutes - 13.1 MB

Discover how to use custom product pages to lower your Apple Search Ads cost-per-installs. With CPPs, you can create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts. Learn more: https://searchads.com/ https://developer.apple.com/app-store/custom-product-pages/ We also audit a gigs app. Get our greatest growth hacks to increase downloads & revenue: http://ww...

Average Cost of Top Mobile Apps (non-games)

July 25, 2022 09:40 - 23 minutes - 32 MB

In part 2 of our live stream with Ashish Shinde, you will discover the average cost of installs across the different categories and countries. We also audit a gigs app. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.  Get Started for FREE: h...

The Ad Creatives Driving Huge Growth at Low CPIs

July 25, 2022 09:30 - 27 minutes - 38 MB

Discover the types of ad creatives that the top non-gaming mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale. You will discover the top ad creatives by category and what types of ads are driving the lowest cost-per-install. SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating 1.2 M+ ad creatives on a ...

How Apple Search Ads Impacts App Store Optimization

July 20, 2022 09:30 - 21 minutes - 29.4 MB

How does Apple Search Ads (ASA) impact your keyword rankings? You will discover if you can increase your keyword rankings with ASA and how to properly set-up your campaigns. Emre Bilgic is the Apple Ads Client Partner at MobileAction. You can watch this video: https://youtu.be/TboRYWEI-Qs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users...

Why You Should Monetize With Ads

July 18, 2022 09:40 - 41 minutes - 57.3 MB

In part 2 of our live stream with Lawrence Peace, you will discover why you're leaving money on the table if you do NOT have ads in your app.  Also, you will discover: - Is it worth launching an Apple Watch app? - How to launching an iPad only app - Is it easier to scale multiple apps to 6-figures or one app to 7-figures We also audit a private photo vault app and an object removal app. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training S...

How to Use Ads to Grow Apps

July 18, 2022 08:30 - 32 minutes - 44.5 MB

Discover how an indie developer uses ads to grow his apps.  You will discover: - How we monetizes his apps with ads - What ad channels he uses to grow his apps - How he's able to get ridiculous cost per installs Lawrence Peace is the Founder & CEO at Dream High Studios. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to ...

On-Device Integration for Breakout Growth

July 11, 2022 09:40 - 40 minutes - 55 MB

In part 2 of our live stream with Greg Wester, you will discover how brands like Shazam, NewsBreak, and Cash App used on-device integration to achieve breakout growth and outperform much bigger brands. Also, we audit a budgeting and resume builder app to share the best strategies for UI/UX and trial periods. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and...

How Smaller Brands Generate Breakout Growth

July 11, 2022 09:30 - 26 minutes - 36.4 MB

Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. And while they may not achieve the sheer volume of installs as Amazon or Netflix, their growth might far exceed what was expected. How did these brands transcend the competition? What was their “playbook”? Across the more than 100 apps studied across 7 categories, 3 themes were prominent for these leading brands: Offline Partnerships:  Promotions with sports teams, games, at...

App Store Optimization in Just 5 Minutes

July 06, 2022 09:30 - 6 minutes - 9.53 MB

If you are just starting out with app store optimization, you will discover how to optimize your keywords in just 5 minutes. Use "APPMASTERS40" at checkout to save 40% off ASOMobile: https://asomobile.net/en/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and u...

Keyword Installs & Buying Reviews

July 04, 2022 09:40 - 36 minutes - 49.7 MB

In part 2 of our live stream, Steve shares the “word of the street” related to buying keyword installs and App Store reviews. Do they make a difference and what’s the backlash? Also, we audit a voodoo like hyper-casual game around baseball and a jigsaw puzzle where you can win real money. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ...

5 App Marketing Strategies That I Got WRONG

July 04, 2022 09:30 - 24 minutes - 33.2 MB

I love being proved WRONG about some of my strategies. In this video, you will discover the monetization and engagement strategies that I got wrong! You will discover: 1) Onboarding personalization 2) LTV of different subscription plans 3) Apple Search Ads campaign structure (brand new) 4) You'll have watch 😉 5) All of the above 🤣 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect use...

Mobile Game Ad Monetization

June 29, 2022 16:00 - 20 minutes - 27.6 MB

Discover how to monetize your mobile games.  You will discover: - How game genres make sense for each ad type - Best practices for your monetization stack - The opportunity for brands in mobile gaming apps Eado Hofstetter is the Director of Publishing Account Management at Fyber - a Digital Turbine company. Eado has been a business leader in the app monetization sphere for over 5 years. He leads a team focusing on monetization for Gaming app publishers.  Fyber was acquired by Digital T...

NFTs in Mobile Gaming

June 22, 2022 14:29 - 13 minutes - 18.9 MB

Are NFTs the future of mobile gaming? Social Peta provides us with insights on how mobile games are starting to use NFTs and crypto. You will also discover the most popular ad creatives that are winning in mobile gaming. SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating 1.2 M+ ad creatives on a daily basis.  With SocialPeta, you can gain insight into your compet...

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Alex Austin
1 Episode

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