App Marketing by App Masters
840 episodes - English - Latest episode: 4 days ago - ★★★★★ - 118 ratingsDiscover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Episodes
617: Ad Monetization on Google Play with Jonathan Raveh
January 23, 2018 08:02Want to know how to increase ad revenue on Google Play? Well today's guest shares how to run non-intrusive native ads on your Android app. Also, you will discover how to increase in-app purchases on Google Play (where no one buys), the ad meditation tool of his choice and a cool little ASO trick that increased downloads by 30%. Jonathan Raveh is the Director of Monetization at CallApp.
616: How To Use Psychology To Increase Yearly Subscriptions with Sajad Ghanizada
January 18, 2018 08:02Today's guest shares how he used psychology and a simple design hack to increase yearly subscriptions to 75% of the overall conversions. Plus, you will discover his favorite growth strategy which includes bringing multiple influencers together for a webinar, the email script that he used to connect with Noah Kagan and how to use LinkedIn ads for app installs. Sajad Ghanizada is the product leader and marketer. Check out his website Sajad.co.
615: How to Get Started With Snapchat App Install Ads with Jennifer Roebuck
January 16, 2018 08:02Are you trying to reach a young audience for your app? Well today's guest shares what's worked the best in running Snapchat ads for her events app. Also, you will discover her biggest lesson for scaling an app, why she would NOT be mobile first if she had to do start all over again and why you should test all types of marketing channels to make your app really grow. Jennifer Roebuck is the Co-Founder & CMO @ REVL
How Much Impact Will ASO Have?
January 15, 2018 08:02Coming up I'm going to share how much impact will ASO have? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/e5AUpbGuWqg
614: Marketing for Paid vs Free Apps with Sonal Gir
January 11, 2018 08:02Coming up is a coaching call with a first time app creator of a gift management app. You will discover how to monetize apps without using ads, how to increase downloads cost effectively and deciding between a paid vs free app. Sonal Gir is the creator of GiftLog.
Free ASO Tools for Keyword Research Data on iOS
January 10, 2018 08:02Coming up I'm going to share a couple of free tools you can use to get keyword data for ASO and increase your downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/UrsfEDwBMFQ
613: How to Growth Hack a Journaling App with Amy Giddon
January 09, 2018 08:02Coming up is a coaching call where you will discover how to growth hack a journaling, social media app and why my first advice was to NOT build the app. Also, you will discover how to pick app categories, ad targeting and ASO mistakes that beginners should avoid. Amy Giddon is the Co-Founder and CEO at Haloha.
How to Name Your App for Growth
January 08, 2018 08:02Coming up I'm going to share how to properly name your app for growth. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/4QQFpPE9oMo
612: Impressions vs Downloads for ASO with Andy Collon
January 04, 2018 08:02Coming up is a coaching call where you will discover monetization strategies for a game and the simplest way to drive downloads on a budget. Also, you will discover how to find new keywords for a highly competitive game category. Andy Collon is the creator of Simblocity.
611: ASO for Educational Games with Abhishek Pavani
January 02, 2018 08:02Coming up is a coaching call where you will discover creative ways to find low competition terms, how to "hide" branded terms and what kind of traffic scores you need to actually see growth. Abhishek Pavani is the creator of Hello Ocean.
610: Google Play ASO on a Budget with Spencer Depas
December 28, 2017 08:02Coming up is a coaching call where you will discover my favorite ASO tools for Google Play, how to generate outside of the box keywords and how to optimize your app name and short description for growth. Spencer Depas is the creator of Vocabulary Expertise.
609: Google Play ASO for a Competitive Category with Ashwin Chandrasekhar
December 26, 2017 08:02Coming up is a coaching call on how to perform ASO for a game on Google Play. You will discover outside the box ASO strategies, what impacts keyword rankings on Google Play and how to name your app when it's in a competitive category. Ashwin Chandrasekhar is the creator of Pics to Word
How to Crush Your 2018 Goals
December 25, 2017 08:02Coming up, I'm going to share with you how you can crush your 2018 goals in the simplest way possible. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/4QQFpPE9oMo
608: ASO for a Word Puzzle Game with Richard Jankowski
December 21, 2017 08:02Coming up is a coaching call on how to grow downloads when you aren’t got any money. You will discover how to fix ASO for a word puzzle game, how we've pivoted our ASO strategy on iOS 11 and when to change your icon and screenshots as part of the overall ASO strategy. Richard Jankowski is the creator of Word Travels.
Should You Have Keywords in Your App Name?
December 20, 2017 08:02Should you have your target keywords in your app name? Well, I'll break down the different weights that the app name, the subtitle and the keyword fields have and share some real data with you not some theoretical bullsh*t. So... You can see how each category affects your keyword rankings. And stay tune for a very ninja tip. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jblwr7tdK2Q
607: My Business Coach Call From 2013
December 19, 2017 08:02As the year is ending, I wanted to replay this call with my business coach from back in 2013 when this podcast was just a side gig for me. I know the podcast has grown tremendously then, but I wanted to replay this for those who are thinking about your next move. Katie, my coach, does a great job of asking the right questions and this call completely shifted my mindset.
How Do Apple Search Ads Affect ASO?
December 18, 2017 08:02You're going to discover how Apple Search Ads affect ASO and keyword rankings. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/GsrhUm-ZEfI
606: Interview on Artpreneur Podcast
December 14, 2017 08:02Coming up is an interview I did back in September 2014 which was the end of my first year in business. You will hear me on the Artpreneur Now podcast where I share how I was editing podcast on a train to my full time job, how joining a mastermind and hiring a business coach led me to leaving that job and a whole crap more. Heath Armstrong is the Founder at Fist Pumps, LLC
ASO Strategies for Small Apps vs Large Apps
December 13, 2017 08:02You're going to discover how we approach our ASO strategies for smaller apps vs larger apps Watch Video on YouTube: https://youtu.be/kqiozgd7WJ8
605: $25K in Debt to $1.2M in Sales with Heath Armstrong
December 12, 2017 08:02You are going to hear from an entrepreneur who I met early on in the podcast and how he's built an Amazon business with $1.2M in sales. You will discover how he went from building apps to running an ecomm business, the tools he uses to run that and how becoming obsessed with his goals led to him leaving his job and running this business full time. Heath Armstrong is the Founder at Fist Pumps, LLC
How to Drive App Downloads on Snapchat
December 11, 2017 08:02Coming up you're going to discover a killer way to structure your Snapchat ads so that people actually download your app. Watch Video on YouTube: https://youtu.be/I3nGZdIZ4es
604: Venture Capital Insights with Mariah Lichtenstern
December 07, 2017 08:02Today's guest is a serial entrepreneur and venture capitalist and she tells the story of how she raised her own VC fund. Also, you will discover what she looks for in her entrepreneurs and why she is focusing on diversity in entrepreneurship. Mariah Lichtenstern is the Founding Partner / Managing Director at DiverseCity Ventures.
How to See Historical Data of Apple’s Today Feature Tab
December 06, 2017 08:02Coming up I'm going to show you how to see the historical data of Apple's New Today Feature Tab. Watch Video on YouTube: https://youtu.be/2NcRhrSGJms
603: How to Increase Retention for An App with Sarah Boland
December 05, 2017 08:02Coming up is an update on a previous coaching call with Sarah Boland. You will discover how she was able to land an Apple Feature as a first time app creator and different growth channels she's tried. Also, you will hear my advice on how to increase retention for an app that users may not use frequently, why she should increase the price of the in-app purchase, how to market on Reddit and a whole lot more.
The ASO Process That Consistently Drives Downloads & Product Views
December 04, 2017 08:02You are going to discover the ASO process that consistently increases product views and downloads Watch Video on YouTube: https://youtu.be/rmtUCitOs3g
602: How to Get Featured by Apple By Utilizing New Technologies with Romain Derrien
November 30, 2017 08:02You're going to discover how an indie developer received an Apple Feature just by building an app that utilized Apple's latest technology. He shares how it happen, the impact of downloads and how it led to other revenue possibilities. Romain Derrien is the Chief Executive Officer at Ubicolor and creator of the London iOS Meetup Group.
How Long Should You Wait for an ASO Update?
November 29, 2017 08:02Coming up you're going to discover how long you should wait before updating your ASO. Watch Video on YouTube: https://youtu.be/sXCDrTzMnbI
601: Growth Channels for a Niche App with Massimiliano Picchi
November 28, 2017 08:02Coming is a coaching call with someone who created an app that is the Runkeeper for water sports called Waterspeed. You will discover what growth channels are best for a niche app, why you should increase in-app purchase prices and why you probably don't need any marketing support. Massimiliano Picchi is the creator of Waterspeed.
For Those Feeling Like They Are Not Far Enough Along
November 24, 2017 08:02Here's a quick message for those not feeling like they are doing enough or feeling like they should be further along in their career. Watch Video on YouTube: https://youtu.be/g33___Azhiw
600: Fallacy of the App Marketing Budget with Martin Macmillan
November 23, 2017 08:02Today's guest gives mobile developers early access to their app store and advertising revenues, enabling them to scale quickly and efficiently without relying on equity funding. You will discover the fallacy of the marketing budget, how to soft launch and why you really need to obsess about metrics. Martin Macmillan is the CEO and Co-Founder at Pollen VC.
599: Building a Customer Journey with Raf Howery
November 21, 2017 08:02Today's guest is democratizing home renovation with his company Kukun. You will discover how he used his own customer journey before building the product, a conversation about entrepreneurs vs non-entrepreneurs and a setback with an early co-founder leaving the company. Raf Howery is the Founder and CEO at KUKUN.
How to Effectively Set Up Push Notifications (So Your Users Say YES)
November 20, 2017 08:02You are going to discover how to set up push notifications so users will actually want to say yes. Watch Video on YouTube: https://youtu.be/RkyjfU0adpw
How to Change Countries in the iOS App Store
November 17, 2017 08:02I'm going to show you a really neat way to change the country of your iOS app store right on your phone. Watch Video on YouTube: https://youtu.be/AXv6XNBb3e0
598: Increase In-App Purchase Revenue Using Social Good with Rachel Cook
November 16, 2017 08:02Want a quick and easy way to increase in-app purchase and help the world become a better place? Well today's guest is the founder of Seeds, an SDK where their users are 60% more likely to make in-app purchases. You will discover the origins of Seeds, how she is using an ICO to raise funds and how her improve background changed her perspective on failure. Rachel Cook is the Founder/CEO at Seeds.
How to Write A Killer App Description
November 15, 2017 08:02You're going to discover a sleek way to write a killer app description by looking at what people are saying about your competitors. Sign up for App Masters Academy: http://www.appmastersacademy.com/
597: Building Apps for Emerging Markets with Arman Rezaee
November 14, 2017 08:02Description Today's guest is an Assistant Professor of Economics at UC Davis and a long time friend and you will discover the mistake entrepreneurs make when building apps for emerging markets. Arman Rezaee is an Assistant Professor of Economics at UC Davis. Show Notes Building Apps for Emerging Markets In general, people are not nearly as successful as developers are in the developed world and part of this is because they go out and create apps just like they would in the US, Europe or oth...
The Greatest PR Hack of All-Time
November 13, 2017 08:02You are going to discover my favorite PR Hack of all time. Stay tuned! Sign up for App Masters Academy: http://www.appmastersacademy.com/
Focus on Your Customers, F the Competition
November 10, 2017 08:02Discover why you should focus more on your customer rather than your competition! Sign up for App Masters Academy: http://www.appmastersacademy.com/
596: Mobile A/B Testing to Increase Monetization with Nancy Hua
November 09, 2017 08:02Today's guest is Nancy Hua, CEO of Apptimize, and she shares some amazing case studies of companies using A/B testing to increase monetization. Also, you will discover how to use data to tell a good story, how to check references when hiring and she's grown as a founder as the company has grown. Nancy Hua is the CEO of Apptimize.
595: App Monetization Strategies & How to Launch in Asia with Josh Burns
November 07, 2017 08:02Today's guest has consulted with major mobile companies such as Zynga, Glu, Viber and more. You will discover the intricacies of launching in Asia, app monetization strategies and best practices to increase retention. Josh Burns is the founder at DigitalDevConnect consulting for the Mobile & Gaming Industry.