App Marketing by App Masters
840 episodes - English - Latest episode: 4 days ago - ★★★★★ - 118 ratingsDiscover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Episodes
How to A/B Test Screenshots on iOS
August 17, 2018 07:02 - 10 minutes - 9.6 MBYou're going to discover how you can A/B test your screenshots on iOS to increase your downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mjHi_x1aj9Q
674: How to Launch a New Social Network with Virgil Moore
August 16, 2018 07:02 - 8 minutes - 8.32 MBComing up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time. Virgil Moore is the founder of Social Mongo.
How to Sell App Store Optimization to a Skeptic
August 14, 2018 07:02 - 9 minutes - 8.51 MBNot convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/uuHE4yNjJuM
673: How to Grow an App by Humanizing It with Gianluca Segato
August 13, 2018 07:02 - 36 minutes - 33.2 MBAre you looking for simple tactics that will help your app become more shareable? Well today's guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more downloads and finally how to learn good design even if you suck at it. Gianluca Segato is the Founder of Uniwhere.
How to Succeed in the App Business in 2018
August 10, 2018 07:02 - 9 minutes - 8.98 MBYou're going to discover 3 trends for App Business Success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bmUA3OgOLtE
672: How to Succeed Creating Indie Games with Sourav Jain
August 09, 2018 07:02 - 19 minutes - 18.3 MBComing up is a coaching call with an 18-year-old game developer. You will discover how to get early feedback on your game, how to use the learn-build process of game development and finally why you must study the top free games in the app stores. Sourav Jain is an indie game developer. Check out his games. YNEX
How to Increase Organic Downloads Without Changing Keywords
August 07, 2018 07:02 - 10 minutes - 9.92 MBYou're going to discover 3 simple ways to increase your organic downloads without touching your keywords Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/S4cOwQlhqSg
671: How Outlook Mobile Grew to 100 million MAU with James Colgan
August 06, 2018 07:02 - 40 minutes - 37.7 MBToday's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to improve user signups. James Colgan currently serves as the Senior Director of Product Management Ente...
Simple Way to Increase Day 1 Retention Rate
August 03, 2018 07:02 - 7 minutes - 6.84 MBYou're going to discover a simple way to increase your day 1 retention rate. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ML3pfrg_gI0
670: Freelance vs Indie Developer with Spencer Depas
August 02, 2018 07:02 - 24 minutes - 22.5 MBComing up is a coaching call where we discuss how to figure out what your target audience wants, whether you should turn a blind eye to freelancing and the Clarity.fm hack that I used to build a profile in the early days of App Masters. Spencer Depas is a mobile consultant and Android developer.
4 Step Process to Scaling a Growth Channel
July 31, 2018 07:02 - 9 minutes - 8.54 MBYou're going to discover the 4 step process to scaling a growth channel. What's you find a growth channel that really works, how do you scale it without having diminishing returns. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/pce_8oPhiiM
669: Beginner’s Guide to Developing an App with Chaim Sajnovsky
July 30, 2018 07:02 - 30 minutes - 28.2 MBAre you looking to hire a development firm for your first app? Well you're going to discover why documentation is so important, a simple way to validate an app idea and should you release fast or wait for a full version. Chaim Sajnovsky is the Founder at B7Dev
The #1 Prerequisite for Mobile App Growth
July 27, 2018 07:02 - 6 minutes - 6.33 MBYou're going to discover the #1 prerequisite that you have to have in place before you even think about growth. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/xQVBhO78Bl8
668: How to Create a High Converting Snapchat Ad with Timothy Armoo
July 26, 2018 07:02 - 32 minutes - 29.9 MBComing up is all about Snapchat ads. You're going to discover the 3 elements of a high-converting Snapchat ad, how to find the right influencers and what makes Snapchat more effective than Instagram. Timothy Armoo is the Co-Founder & CEO at Fanbytes.
How to Spy on Your Competitor’s Facebook Ads
July 24, 2018 07:02 - 6 minutes - 6.31 MBWant to know what kind of Facebook Ads your competitors are running? Well, I'm going to show you a cool little trick on how you can use the Facebook app to spy on your competitors. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qiGe3Wvv3BE
667: How to Re-Engage Mobile App Users with Kara Dake
July 23, 2018 07:02 - 34 minutes - 31.5 MBToday’s guest is a Kara Dake, VP of Growth & Partnerships at CleverTap. You are going to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learning and AI. Kara Dake is the VP of Growth at CleverTap.
7 Ways to Maximize an Influencer Marketing Campaign
July 17, 2018 07:02 - 13 minutes - 12.3 MBYou're going to discover 7 ways to maximize your influencer marketing campaign for optimal downloads.. Moshi Blum is the Head of User Acquistion at Viber.
666: Mobile Game Soft Launch and Finding a Publisher with Scott Glickman
July 12, 2018 07:02 - 21 minutes - 20.2 MBComing is a coaching call all about soft launching a mobile game. You will discover what countries to soft launch in, a creative way to find a publisher and what to focus when trying to make apps your full time living. Scott Glickman is the creator of Zombie Knockout.
Key Strategies to Increase Mobile App Retention
July 11, 2018 07:02 - 11 minutes - 10.6 MBYou're going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/DyxI7p8-zCI
665: Retention Strategies with AccuWeather VP, Trish Mikita
July 10, 2018 07:02 - 34 minutes - 31.8 MBToday's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Trish Mikita is the Vice-President, Digital Media Strategy at
664: How to Grow Organic Downloads for Your App with Jordan Naftolin
July 05, 2018 07:02 - 13 minutes - 12.8 MBComing up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store. Jordan Naftolin is the founder of Pegs 'n Holes
663: How To Reach $1 Million In Revenue Per Month With Hector Lopez
July 03, 2018 07:02 - 39 minutes - 36.7 MBToday's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint. Hector Lopez is the CEO and co-founder of Instasize.
How to Use In-App Purchases to Increase ASO Visibility
July 02, 2018 07:02 - 5 minutes - 5.03 MBYou're going to discover how to grow an app's visibility. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/0SkEbhir5TY
662: How to Proceed Next After Releasing Your App with JC Catalin
June 28, 2018 07:02 - 15 minutes - 14.2 MBToday’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who are looking for a job can post their skills. MeetPro is more than a scheduling app. Coming up is Catalin sharing his struggles as to how he should proceed with his app just a few weeks after its release.
The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)
June 27, 2018 07:02 - 4 minutes - 4.37 MBYou're going to discover how to make a Video Ad For Low Cost-Per Installs Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sTWu6zOYGpw
661: How to Build Your App idea with Fritz Charles
June 26, 2018 07:02 - 36 minutes - 33.9 MBToday's guest is Fritz Charles, the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a Subscription from a free app, and more. Fritz Charles is the founder of Coin Gamma
3 Elements of a High Converting Snapchat Ad
June 25, 2018 07:02 - 9 minutes - 8.8 MBYou're going to discover how to Make Effective Snapchat Ad That Drives Results? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LNPl7oZxLf4
3 Simple Ways to Validate an App Idea
June 22, 2018 07:02 - 6 minutes - 6.02 MBYou're going to discover how to Validate an App Idea Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KT9esR06AqI
660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik
June 21, 2018 07:02 - 18 minutes - 17.1 MBComing up is a coaching call where you will discover how to grow downloads for an app that people may NOT want or even search for? You will discover how to come up with different types of keywords, how to come up with the right copy for your screenshots and how to maximize the Spanish Mexico ASO trick. Aleksander Skjoelsvik is the creator of TransKey.
3 Things You Must Know About Using Ad Networks for App Downloads
June 20, 2018 07:02 - 6 minutes - 6.18 MBYou're going to discover how to drive traffic using Ad Networks for App Downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6mxoezvXyXQ
659: The App Stopping Robocalls with Ethan Garr
June 19, 2018 07:02 - 41 minutes - 38.4 MBToday's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subscription apps. Ethan Garr is the VP of Product at TelTech Systems, Inc.
658: How to Grow Downloads on Google Play with Ahmed Ehsan
June 14, 2018 07:02 - 18 minutes - 17.2 MBComing up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for your app. Ahmed Ehsan is the founder of 3-Bz Studio.
657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao
June 12, 2018 07:02 - 31 minutes - 28.9 MBToday's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install. Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.
Publicity Techniques & How to Be Newsworthy to a Reporter
June 11, 2018 07:06 - 11 minutes - 11.1 MBYou're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_yzCJpDuJhc
How to Find YouTube Influencers for Your Mobile Game
June 08, 2018 07:02 - 8 minutes - 7.58 MBYou're going to discover how to find YouTube influencers to help promote your app and how to leverage the video that they create for you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ddNneLzqmRA
656: Gonzalo Juarez, Co-Founder of eTips
June 07, 2018 07:02 - 1 hour - 65.2 MBComing up is a very good friend of mine Gonzalo Juarez. Look... You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come really good friends helping each other out in the app business. You'll learn how he created this with this brother, the difficulties that come with having a business with your sibling and a lot about death - I talk a lot about death in this. H...
App Localization: What to Localize First to Minimize Cost
June 06, 2018 07:02 - 9 minutes - 9.25 MBYou're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/x5av4vDOuVk
655: David Reichelt, Creator of Color Switch
June 05, 2018 07:02 - 50 minutes - 46.8 MBHey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he became ultra famous and ultra rich because I actually asked him how much money he made from the game. It's a completely different format way, loose than you what you might be used to hearing from me. What I would really love from you is feedback,...
How to Find App Downloads for Your Competitors (or Any App)
May 31, 2018 07:02 - 8 minutes - 7.66 MBYou're going to discover how to accurately see the downloads for any app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2gsoRYQ_4Mk
654: How to Make More Money with a Paid App with John MacAdam
May 31, 2018 07:02 - 16 minutes - 14.9 MBComing up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. John MacAdam is the creator of the Hours Worked Time Tracker App.
653: Building a Media Company within Mobile Apps with Scott Silver
May 29, 2018 07:02 - 36 minutes - 33.8 MBComing up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks. Scott Silver is the Partnerships Manager at Mammoth Media.
5 Killer Reasons Why You Need to Soft Launch Your App
May 25, 2018 07:02 - 14 minutes - 13.5 MBComing up you're going to discover 5 killer reasons why you need to soft launch your app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/cD63cjBfQkg
652: How to Become an Instagram Badass with Paul Lam
May 24, 2018 07:02 - 34 minutes - 32.1 MBToday's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs. Paul Lam is the host of The Path Hunters podcast.
What Countries to Soft Launch an App?
May 23, 2018 07:02 - 6 minutes - 5.56 MBYou're going to discover what countries you should soft-launch in and why we chose those countries Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/N_O4BWNRn_Q
651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo
May 22, 2018 07:02 - 33 minutes - 31.1 MBComing up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue. Timothy Armoo is the Co-Founder at Fanbytes.
Pre Launch App Marketing: Focus on These Two Metrics
May 18, 2018 07:02 - 4 minutes - 4.27 MBYou're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y
650: How to Rank Higher on Google Play with Muhaiber Muzaffar
May 17, 2018 07:02 - 23 minutes - 21.7 MBComing up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings.
My Favorite Subject Line Formula for PR
May 16, 2018 07:02 - 5 minutes - 5.37 MBAre you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y
649: How to Decrease Your Uninstall Rate with Kara Dake
May 15, 2018 07:02 - 31 minutes - 28.8 MBToday's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid. Kara Dake is the VP Growth & Partnerships at CleverTap.
648: “Success” as an Indie with Rylan Evans
May 10, 2018 07:02 - 31 minutes - 29.5 MBToday's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life. Rylan Evans is an independent iOS developer.