657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

App Marketing by App Masters

English - June 12, 2018 07:02 - 31 minutes - 28.9 MB - ★★★★★ - 118 ratings
Technology Education How To mobile app games marketing business development entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Publicity Techniques & How to Be Newsworthy to a Reporter

Next Episode: 658: How to Grow Downloads on Google Play with Ahmed Ehsan

Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install.

Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.