App Marketing by App Masters
840 episodes - English - Latest episode: 4 days ago - ★★★★★ - 118 ratingsDiscover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Episodes
How to Transform ANY Business into a Profitable APP Business
July 10, 2024 13:30 - 44 minutes - 36.8 MBHear it straight from the source! This SubSummit interview dives into the groundbreaking strategy for creators to build a successful app and achieve PRODUCT-MARKET FIT. Discover: - The NEW Playbook for creators to launch the THRIVING app - How to leverage your audience for a successful PAID app launch - The SECRET to validating your app idea - Crucial insights on iOS vs Android PRICING strategies - CRITICAL mistakes to AVOID for a smooth app launch (Based on REAL Experience!) This Sub...
Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
July 08, 2024 09:06 - 1 hour - 81.3 MBOur guest for this episode will reveal strategies to run successful ad campaigns on Meta. In this live stream, we have Marcus Burke, an expert in user acquisition and growth strategy with a focus on Meta Ads, Web2App flows, and creative strategy. Recognized as a Top 5 App Marketer of the Year by the App Promotion Summit and an App Leader by Business Of Apps, Marcus’ LinkedIn content has guided many app founders and marketers trying to crack Meta for their products. You will discover: - ...
iPad is the Blue Ocean of the App Business
July 02, 2024 13:00 - 7 minutes - 6.46 MBDo you know that you may be ignoring a massive, untapped market for your app? Here's what you'll discover: -Essential iPad app optimization strategies to skyrocket conversions. -Monetization tactics specifically designed for the iPad user experience. -Real-world examples of successful iPad apps to inspire you. -Ready to unlock your iPad revenue potential? Watch now and start maximizing your app's potential. Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *...
7-Figure App Exit: How It Happened & What He Did Next
July 01, 2024 09:00 - 1 hour - 58.9 MBToday’s guest reveals his strategies for building, scaling, and exiting his app for 7-figures. Nordin has extensive experience leading teams at successful companies, developing and launching impactful products. You will discover: -Nordin's journey, passion for building apps, and the path that led him to success -The secrets behind achieving a 7-figure exit and navigating what comes next -Why did he decide to acquire another app after the exit -Building and growing successful apps from...
Ask Me Anything: The Technical Version (and Marketing too!)
June 24, 2024 09:24 - 1 hour - 59.4 MBStruggling with technical hurdles in your app development journey? We've got you covered! Join us for a live Q&A session with Chaim Sajnovsky, a seasoned software development expert with over a decade of experience guiding startups from concept to launch. Chaim is the owner of B7 Dev, a company specializing in designing and building high-performance apps, websites, e-commerce systems, and automation tools. He has a deep understanding of building scalable apps on a budget, effective pro...
Ads on onboarding? That's what this $360K app is doing!
June 18, 2024 17:02 - 6 minutes - 6.02 MBIs this onboarding brilliant or crazy?! Today's app breakdown features Camera+ which makes over $360K annually. I break down their entire onboarding process to highlight what could be a brilliant way to use ads and monetize your early users. Update: according to my team and me sharing this on social media, I've learned that yes showing banner ads during the onboarding flow does indeed work! However, test for yourself. Leave a comment below if you have any questions you want us to highligh...
Ask Me Anything
June 17, 2024 09:00 - 1 hour - 85.1 MBFrom analytics tools to monetization to ads placements, Steve answers all your questions about helping you scale your app business. Topics covered: - Key Performance Indicators (KPIs) and analytics - Localization strategies for regional app growth - Building user communities and targeted audience engagement and much more Let’s talk business and have some fun at the same time! App Audits: https://apps.apple.com/us/app/pilot-rush-endless-game/id1673210543 https://play.google.com/store/...
Web2App - The Unconventional Way to Acquire App Users 💡
June 11, 2024 13:00 - 6 minutes - 5.19 MBEver feel like your usual paid acquisition strategy needs an overhaul? You're not alone. But what if there was a secret weapon to skyrocket your user base with minimal hassle? Enter Web2App, the unconventional growth strategy that's making waves. This video dives deep into the world of Web2App, showing you how to: Turn website visitors into engaged app users. Reduce your dependence on the app store/play store. Craft a seamless user journey. You can also watch the video: https://youtu.be...
The Blueprint to Bootstrapping a Multi-Million Dollar App
June 04, 2024 13:00 - 10 minutes - 8.66 MBTurn your app idea into a million-dollar reality! This in-depth guide unveils the step-by-step blueprint for bootstrapping your app's success. Discover effective strategies from app expert Simon Berube and transform your app idea into a thriving reality! 🚀 You can also watch the video: https://youtu.be/5NBziO-NeS0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communicat...
From Bootstrapped to Millions with STRETCHIT Founder
June 03, 2024 09:00 - 1 hour - 70 MBBootstrapped app? Small budget? Big dreams? Don't let limited resources hold you back! Today, we're thrilled to welcome Natasha Nikolaeva, the founder of the multi-million dollar stretching app, STRETCHIT, downloaded by millions. Natasha is a former M&A lawyer with experience at DLA Piper and Ernst & Young. After experiencing the transformative power of stretching, she left her legal career to launch STRETCHIT. Join us as this former lawyer turned app entrepreneur shares her inspiring jo...
7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1)
May 28, 2024 15:26 - 7 minutes - 6.11 MBUnlocked a 7-figure app exit! Want to know the secrets to skyrocketing acquisition & engagement? Watch this video for the game-changing strategies. You can also watch the video: https://youtu.be/Q5XMMA92z4o Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions ...
App Exit: How to Maximize Your Valuation
May 27, 2024 09:00 - 59 minutes - 48.8 MBIs it time to exit your mobile app? Today, we are joined by Charlie Ryan, the founder of AppFlip, an M&A firm specializing exclusively in buying and selling mobile apps. Charlie isn't just an app enthusiast, he's an expert in helping app owners achieve successful exits. His experience stretches back to his days at Appic, where he witnessed firsthand the journeys of countless entrepreneurs building and selling thriving mobile app businesses. Charlie understands the unique challenges you f...
Subscription Secrets: Trial Cancellations & Localized Pricing
May 20, 2024 09:17 - 1 hour - 59.7 MBToday, we're diving deep into the world of subscriptions and unlocking the secrets to global growth with localized pricing strategies and insights on reducing trial cancellations. Joining us is a retention rockstar, Jacob Rushfinn! He's been the driving force behind lifecycle marketing, product marketing, retention, and monetization for startups and established players like Elevate Labs, Automattic/WordPress.com, Amwell, and LevelUp/Grubhub. He's also the brains behind Balance, the 2021 G...
Strategies to sell your cash-generating app
May 14, 2024 13:00 - 11 minutes - 10.7 MBStruggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! 🚀📈 You can also watch the video: https://youtu.be/xWcaAk5oaBc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, ou...
How to Track Website Events with Google Tag Manager
May 13, 2024 09:00 - 47 minutes - 37.8 MBIn this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding. Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will focus on setting up event tracking for Google Analytics and AdWords. You will learn: The Bas...
The 10-Step Guide to Meta Ads Creative Testing
May 07, 2024 09:00 - 10 minutes - 10.1 MBStruggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! 🚀 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass com...
How to Run TikTok Ads With a Small Budget
May 06, 2024 09:00 - 1 hour - 62.1 MBDon’t have a big budget but want to get TikTok ads to work for you? You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO! In addition, you will discover how you can create TikTok organic videos and ads by yourself without needing an agency. Our guest is Scott Flear, the Founder of ParrotPal, an app that uses AI to help users track their calorie and protein intake with voice notes & text messages. The AI has a weekly review function that a...
Little Known App Growth Strategies for Indie Developers
April 30, 2024 13:00 - 14 minutes - 13.1 MBTired of the Same Old App Growth Hacks? This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!) Here's what you'll get: - Sneaky Push Notification Trick (it's a psychological tactic that boosts engagement like crazy!) - Win-Back Automation Magic that uses SECRET OFFERS to bring back lost users - Multi-Channel Domination - Reach users EVERYWHERE, even if they disable notifications (emails, SMS, and more!) Plus, tons of...
Ask Me Anything With Steve P. Young
April 29, 2024 09:00 - 1 hour - 69.8 MBFrom ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383 You can also watch the video: https://youtube.com/live/AboMBYjbaWs Work with us to grow your apps faster & cheaper: http://www.appmasters...
How to Validate 6-Figure App Ideas
April 23, 2024 17:55 - 12 minutes - 12.3 MBIn this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability. Testing your app idea: Explore strategies and tools for validating app ideas, ensuring they meet user needs and preferences. Portals to buy and sell apps: Discover platforms and resources for navigating t...
The Dark Secret Behind a 7-Figure EXIT!
April 22, 2024 08:15 - 1 hour - 61.3 MBUnlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success. Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's turn your app into a lucrative venture! Learn more: https://bluethrone.io/ https://www.linkedin.com/in/alon-waller-902146140/ App Audits:...
Surprisingly This Running Tracker App Makes $80K a Month
April 16, 2024 11:00 - 9 minutes - 8.84 MBIn this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue. The app, launched in 2026, has quickly grown in popularity, receiving 200,000 downloads each month and generating an impressive monthly income of $80,000. Watch the vide...
BetterSleep Founder on Bootstrapping An App to Over 60M Downloads
April 15, 2024 08:15 - 1 hour - 66.5 MBToday’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: - The process of bootstrapping to selling the app: struggles, successes, and lessons learned. - The mindset shift needed to generate growth after an acquisition - The early growth strategies that led to over 60M downloads Learn more: ht...
Use This UA Framework for App Installs
April 09, 2024 17:17 - 9 minutes - 7.34 MBDive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns Learn the cost-effective approach of kickstarting machine learning with mobile app campaigns. Understand the significance of importing events from your mobile measurement partner ...
Decoding Google Play ASO & UAC: Insider Secrets Revealed!
April 08, 2024 08:35 - 1 hour - 77.1 MBDive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play. You will discover: Google Play ASO in-depth Google UAC More secrets to be revealed! You can also watch the video: https://youtube.com/live/3NRbBKPI8-o Work with us t...
The Anatomy of a High-Performing UGC Ad
April 02, 2024 11:00 - 14 minutes - 11.6 MBUnlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization. Discover the 4 most critical elements that can make or break your ad creatives Explore UGC ad effectiveness on various platforms, including TikTok, Instagram, YouTube, and insights on Meta's (Facebook and Instagram) comprehensive tools. Leverage ...
ASO and ASA Tricks on a Budget
April 01, 2024 08:15 - 1 hour - 79.2 MBYash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need to add 'app' and 'free' in your keywords Do you need subtitles? Experimenting with long-tail keywords Crafting screenshot marketing copies that work Can’t make it on iPhone? Here’s another way to move keywords in Going beyond ASA Basic You can also watch the...
Conversion Rate Optimization (CRO): 7 Ways To Get Started
March 26, 2024 11:00 - 20 minutes - 16.2 MBLooking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users. Conversion rate optimization is a marketing strategy aimed at increasing the percentage of visitors who take specific actions on your website. In this video, we'll delve into seven key strategies to kickstart your CRO effor...
Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success
March 25, 2024 08:15 - 1 hour - 61.5 MBReady to skyrocket your app installs? Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy. Topics covered: - SKAN vs Aggregated Event Measurement (AEM) - The creative test framework for Facebook ads - The right approach to creative testing - And how to finally make Meta work for you if you’ve been struggling with it Juan David is a Senior Perform...
How The NBA's Timberwolves Increased Open Rates by 60%
March 19, 2024 11:00 - 10 minutes - 8.21 MBDiscover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis. Dive into the video to explore: Understanding Custom Emojis: Delve into the world of custom emojis and their significance in modern communication. Functionality: Uncover the mechanics behind custom emojis and how they operate effectively. Timberwolves' Strategy: Gain insights into the specific strategies employed by the Timberwolves in leveragi...
6-Figure Exit Within 12 Months
March 18, 2024 08:15 - 1 hour - 62.6 MBBechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit. You will discover: - How to spot profitable apps idea as an indie developer - Build it yourself vs buying - How to prioritize cash generating features. - How to decide where (channel) to promote your app - How to know that your app is read...
ASO & ASA Tricks to Help You Grow Downloads
March 11, 2024 08:15 - 1 hour - 59.2 MBIn this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live Learn More: https://www.linkedin.com/in/yash04/ App Audits: https://gratitudeplus.app.link/download https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804 You can also watch the video: https://youtube.com/live/uwlrkK4I6UI ...
How SEO Helped Cupla Get Its First 100 Users
March 05, 2024 11:00 - 8 minutes - 7.02 MBDiscover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post. Plus you'll discover: - The surprising feature that users loved and helped the app grow - The ideal traffic split between paid vs organic - Why higher prices lead to higher conversions - How to avoid feature creep - And so much more You can also watch the video: https://youtu.be/wyic06aPwOU Work with us to grow your apps...
Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget
March 04, 2024 08:15 - 1 hour - 53.2 MBDavid Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend. You will discover: - How to set-up campaigns to maximize your ROI - How to test out new ad channels - The 3 layers of testing new ad creatives - The disconnect between product and UA - And so much more! Learn More: https://www.linkedin.com/in/davidvargasmontiel/ App Audits: https://play.google.com/store/apps/details?id=com.video.downloader.hd.downloder....
Product-Led Growth Strategies From 100M Users
February 27, 2024 14:53 - 10 minutes - 8.13 MBAny company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions. Join us for an exclusive interview with Lomit Patel, Chief Growth Officer at Tynker, a leading code learning platform for kids boasting over 100 million users. In this engaging video, Patel shares his invaluable insights into the world of app growth, drawing from his wealth of experience. Topics Covered: Onbo...
Ad Creatives That Convert: Lessons From Millions in Spend
February 26, 2024 08:15 - 1 hour - 58.5 MBWhether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign. You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more! Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level. Benoit St-Laurent is an ex-world traveler & digital nomad. He worked as a consultant and in an agency for years having worked with some of the bi...
Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds
February 20, 2024 14:30 - 11 minutes - 9.38 MBDo you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads. In this video: -Techniques for scaling ads with a lower budget -Minimum recommended ad spend for effective results -Insightful tips on identifying the right time to scale...
Using ChatGPT to Drive Data-Backed Marketing and Product Innovation
February 19, 2024 14:30 - 58 minutes - 46.9 MBDiscover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results. You will discover: - ...
This Productivity App Makes $200K a Month
February 13, 2024 14:30 - 14 minutes - 11.6 MBI recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies. Here are some points I will be discussing in this video: -Seamless Onboarding Mastery: Uncover the secrets behind its user-friendly onboarding process. -Enhanced User Experience: Explore the small touches that...
The Features That Bring Users Back Everyday
February 12, 2024 14:30 - 1 hour - 52.1 MBToday’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020. You will discover: - How she comes up with features that are used everyday - Why higher prices actually increase conversion rates ...
This Growth Hack Generates 100's of REAL App Store Ratings for FREE
February 06, 2024 14:30 - 7 minutes - 5.73 MBWhen launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing. 🚀 Aggressive and Soft Ways of Getting Reviews: Discover the dynamic strategies that ra...
The Anatomy of a High Converting Paywall
February 06, 2024 11:58 - 9 minutes - 8.69 MBA paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free" The first impression matters, and a clear headline can be a game-changer. We explore how incorporating the word "free" strategically can result in an 11% increase in co...
App Engagement Strategies From Pandora
January 30, 2024 14:30 - 11 minutes - 11.9 MBEver wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covered: Monetization's Impact on Engagement: Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention. Low-Hanging Fruits for...
Your App Growth Questions Answered
January 29, 2024 14:30 - 1 hour - 65.2 MBI'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business. You will discover: - How to come up with app ideas that are GUARANTEED to make $1,000 a month - ASO strategies for indie developers - Answers to your most pressing questions Make sure you leave a comment on our YouTube video to ensure your question gets answered. App Audits: https://apps.apple.com/app/streeto-on-street-parking/id1642060340 https://play.googl...
The TikTok Ads Strategy for Beginners
January 23, 2024 14:30 - 12 minutes - 13 MBReady to skyrocket your app downloads with TikTok Ads? 🚀 This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform! 🔍 Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered! 🧪 Testing New Video Ads: Stay ahead ...
The AI Tools to Supercharge Your Marketing
January 22, 2024 14:30 - 9 minutes - 8.66 MBDiscover the impact of AI on ad campaigns and consumer engagement. You will discover: - The AI Tools to Supercharge Your Marketing - AI prompt engineering to get the right output - How to use the right AI tools - Using AI for ad generation As the Founder of the Women and AI organization and community, Reut Lazo is a highly accomplished Lead Product Manager with extensive expertise in AI, ML, Biotech, Digital Therapeutic, Gaming, and Augmented Reality industries. With a proven track r...
Advanced ASO Strategies for 2024
January 16, 2024 14:30 - 16 minutes - 14.6 MBSince I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to rank your app in the app store. Niche Keyword Focus: Tailor your keywords to your app's unique niche. Optimize for relevance and specificity to attract the right audience. Innovative App Ideas through Keywords: Uncover fresh app ideas by strat...
Lessons From Spending $20M on Ads
January 15, 2024 14:00 - 1 hour - 73.2 MBToday's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app. He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024. Lastly, he’s a great follow on LinkedIn. Learn more: https://www.linkedin.com/in/lucas-moscon/ https://www.monkeytaps.app/ https://www.linkedin.com/feed/u...
App Onboarding Fail & What To Do Instead
January 09, 2024 14:30 - 11 minutes - 11.4 MBDiscover the app onboarding process that led to a 30% decrease in conversions and what they did wrong. 🚀 Whether you're a product manager, UX designer, or app publisher, understanding how to guide users seamlessly through the onboarding journey is crucial for long-term success. Join us as we explore proven techniques, share industry insights, and uncover the secrets behind some of the most successful onboarding experiences. 🔑 Key Takeaways: 1️⃣ Personalization is Key: Learn how to tailor ...
All Your ASO Questions Answered
January 03, 2024 14:00 - 13 minutes - 12.6 MBWelcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024. Key Takeaways: 1. Master the Review Game: Uncover proven tactics to get genuine reviews for your app, boosting your credibility and trustworthiness. 2. Budget-Friendly ASO Tools: Discover affordable yet powerful ASO tools that will give your app the competitive edge without breaking the bank. 3. Keyword Inst...