BetterSleep Founder on Bootstrapping An App to Over 60M Downloads
App Marketing by App Masters
English - April 15, 2024 08:15 - 1 hour - 66.5 MB - ★★★★★ - 118 ratingsTechnology Education How To mobile app games marketing business development entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021.
You will discover:
- The process of bootstrapping to selling the app: struggles, successes, and lessons learned.
- The mindset shift needed to generate growth after an acquisition
- The early growth strategies that led to over 60M downloads
Learn more:
https://www.simonalexberube.com/
https://www.linkedin.com/in/saberube
App Audits:
https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394
https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737
You can also watch the video: https://youtube.com/live/3NRbBKPI8-o
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
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