App Marketing by App Masters
840 episodes - English - Latest episode: 4 days ago - ★★★★★ - 118 ratingsDiscover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
703: Viral Growth for a Hyperlocal App with Jegor Ivanov
November 26, 2018 08:02 - 37 minutes - 34.4 MBAre you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features. Jegor Ivanov is the Product Manager, Growth at Jodel.
Mobile Game Audit & Comparison with Bumper.io
November 23, 2018 08:02 - 5 minutes - 5.59 MBComing up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/yDG2uDzfJo4
702: How to Improve Your Current Game with Ozzie Haniffa
November 22, 2018 08:02 - 16 minutes - 15.5 MBComing up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games. Ozzie Haniffa is an indie game developer.
How to Increase Retention for Casual Mobile Games
November 20, 2018 08:02 - 9 minutes - 9.14 MBKevin Wolstenholme is the founder of RisingHigh Studio and RisingHigh Academy. He runs a two-person indie game studio with 13 games with 13 Apple homepage features. They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/CRL8hBrf-Xo
701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov
November 19, 2018 08:02 - 35 minutes - 32.8 MBToday's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns. Todor Madzharov is Head of Marketing at JOB TODAY.
How to Sell Your Mobile Apps for Maximum Value
November 16, 2018 08:02 - 7 minutes - 6.7 MBEric Owens is the owner and co-founder of APPBusinessBrokers.com. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ai_GoMYrGu0
700: Beta Launch Strategies with William Heathershaw
November 15, 2018 08:02 - 34 minutes - 32.1 MBDo we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel and why you should ask your users if they have considered uninstalling your app. William James Heathershaw is CEO at UncleWilliam.org.
How Color Switch Creator Generates Mobile Game Ideas
November 15, 2018 03:33 - 8 minutes - 8.12 MBYou're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bZQyXT_mbSo
699: How to Build Tools for Content Marketing
November 12, 2018 08:02 - 29 minutes - 26.9 MBToday's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite. Justin Adler is the Co-Founder and COO at NorthOne. Carter Grieve is the Head of Growth at NorthOne.
How to Get Good Rankings in the iOS App Store
November 09, 2018 08:02 - 3 minutes - 3.67 MBComing up , i'm going to share with you the single best tip, it will help you to increase app store Ranking. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=yJJNA-ogOYw
698: Building the Right App at the Right Time with Ken Vermeille
November 08, 2018 08:02 - 40 minutes - 37.1 MBToday's guest is the Chief Growth Officer at Lingvist, a language learning app. You will discover how he's been able to grow their user base by 30x in a very crowded space, how h Want to know how to build features that your customers will actually want to use? Well today's guest shares his 4-step process on how to turn your app idea into a product that users will love. Plus, listen to his tips on the types of questions you should ask potential customers. Ken Vermeille is the CEO at Vermilli...
How to Hire a Virtual Assistant (VA)
November 07, 2018 08:02 - 6 minutes - 5.77 MBAre you looking to hire a virtual assistant that's going to help you scale your business and even help you hire more VAs? Well you're going to discover our process for hiring the right virtual assistant for your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_92NHUPxKmo
697: Growth in a Market Overshadowed by Competitors with Scott Dodson
November 06, 2018 08:02 - 34 minutes - 32.1 MBToday's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization has made on the app. Scott Dodson is the CGO (Chief Growth Officer) at Lingvist.
696: How to Use Data to Drive More Conversions with Lior Barak
November 01, 2018 07:02 - 30 minutes - 27.8 MBAre you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data. Lior Barak is the Marketing Automation Expert at Tale About Data.
695: Peak Brain Training Head of User Acquisition, Thiago Monteiro
October 29, 2018 07:02 - 34 minutes - 31.6 MBWe have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save time and decrease costs. Thiago Monteiro is the Head of User Acquisition at Peak
694: Backlinks for Google Play App Store Optimization with Sarmad Sultan
October 25, 2018 07:02 - 22 minutes - 21.2 MBComing up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings. Sarmad Sultan is the ASO Team Lead at Content Arcade
3 Things You Need When Pitching Apple for a Feature
October 24, 2018 07:02 - 7 minutes - 6.94 MBComing up iam going to share with you 3 simple things you need to land with an Apple Feature Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/QtopSUuCu_o
693: Why Rewarded Engagement Drives Better Users with Daniel Todd
October 22, 2018 07:02 - 35 minutes - 32.4 MBLooking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps and why automating this process has allowed him to scale with just 7 team members. Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the...
692: What to Do When Apple Search Ads Won’t Work with Ben Price
October 18, 2018 07:02 - 20 minutes - 18.6 MBComing up is a coaching call where you will discover what to do when Apple search ads won't work, copywriting tips to use on your pricing page and a full explanation of the Spanish-Mexico ASO tip that helps double keywords. Ben Price is the founder of SnapShot Postcard.
How to Create Courses & Books From Your Mobile App
October 16, 2018 07:02 - 24 minutes - 22.4 MBComing up you're going to discover how to diversify your App Business and create an Empire from courses and ebooks. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8ucI6J8NViw
691: How to Turn an Average Game into an Amazing One with Manuel Boca
October 15, 2018 07:02 - 37 minutes - 34.5 MBWant to know how to turn an average game into an amazing, mind-blowing one? Well today's guest has millions of downloads to his games and he'll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will discover some amazing retention strategies to make sure your users come back to your game. Manuel Boca is a partner at Kobra, a newly founded game publishing company.
690: App Store Optimization for a Social Network with Juan Pablo Coppel
October 11, 2018 07:02 - 18 minutes - 17.4 MBComing up is a coaching call with the creator of an app that is a Tinder for dog owners. You will discover how to approach ASO when your users may not be searching for an app like yours. Juan Pablo Coppel is the founder of MatchDog
Analyzing an App Making $100K a Month
October 09, 2018 07:02 - 7 minutes - 6.68 MBYou're going to discover how it's monetizing, what does the pricing page look like and what kind of features it has. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tww5UBi58vY
689: Retention and Engagement Strategies with Arthur Castro
October 08, 2018 07:02 - 35 minutes - 32.8 MBAre you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's landed a feature by both Google and Apple for all the clients he's worked with and lastly what you need to know when launching in a Latin America market. Arthur Castro is the Former Head of Product & Design at Former Head of Product & Desig...
How to Make Eye Catching App Icon
October 05, 2018 07:02 - 5 minutes - 5.62 MBWant to know how to create an eye-popping app icon that will help you increase your downloads? Well, I'm going to show you a dead-simple way to do just that. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6QbyqHqLkJk
688: How Do Search Ads Affect Keyword Rankings with Elie Gebran
October 04, 2018 07:02 - 14 minutes - 13.6 MBComing up is a coaching call where you will discover how search ads impact your keyword rankings, a cool ASO trick that I recently discovered and why you might consider targeting demographics keywords rather than features. Elie Gebran is the creator of ARvid.
Subscription Apps: Simple Way to Retain Subscribers
October 02, 2018 07:02 - 4 minutes - 3.94 MBYou're going to discover a dead simple way to increase the retention rate of your subscription based app. It will literally take minutes to implement. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/hjR8E8UcDzY
687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users
October 01, 2018 07:02 - 26 minutes - 24.4 MBWe've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns. Matt Horiuchi is the Director of User Acquisition at Calm.
686: How Google Play Ratings Affect Rankings with Sapan Agarwal
September 27, 2018 07:02 - 21 minutes - 20.2 MBWondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play including keywords and app icons. Sapan Agarwal is the creator of Video Watermark 2017.
685: How to Gamify a Marketplace with Sree Menon
September 24, 2018 07:02 - 33 minutes - 31.2 MBAre you looking to grow or start your two-sided marketplace? Well today's guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app and how to take calculated risks to help you scale a mid-size startup. Sree Menon is the Strategy & Global Sales Operations at Tophatter.
How to Reskin an App Successfully
September 21, 2018 07:02 - 6 minutes - 5.76 MBI'm going to show you how to reskin an app - the right way and for optimal success. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/O9B66teoQrc
684: Growing Downloads for an AR Ruler app with James Dale
September 20, 2018 07:02 - 23 minutes - 22.1 MBComing up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche.
How App Store Reviews Impact Rankings
September 18, 2018 07:02 - 5 minutes - 4.88 MBWant to know how app store reviews impact your keyword rankings? Well, I'm going to show you a really cool case study where I went from 128 into the top 10 for a keyword in a matter of just 1 day. Stay tune. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/eZ-k61t8cbE
683: Live Ops Strategies for Mobile Games with Oliver Kern
September 17, 2018 07:02 - 32 minutes - 29.9 MBComing up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoughts on why indie devs are the future of the app economy. Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games comp...
How to Spy on Your Competitor’s Ads
September 14, 2018 07:02 - 8 minutes - 7.87 MBYou're going to discover two simple and FREE ways to let you spy on your competitors' ads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2EW74xKgzTc
682: How to Make Money with Android Games with Nawfiljan C
September 13, 2018 07:02 - 25 minutes - 23.9 MBComing up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success. Nawfiljan C is the creator of Zombie Eater.
Analyzing an App Making $2M a Month
September 11, 2018 07:02 - 7 minutes - 7.12 MBWe are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8BhaM2A1f5s
681: Pillars of a Successful Game Launch with Matej Lancaric
September 10, 2018 07:02 - 35 minutes - 32.3 MBToday's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform. Matej Lancaric is the Head of Mobile Marketing at Pixel Federation
How to Perform Market Research for an App
September 06, 2018 07:02 - 10 minutes - 10.1 MBWant to know how to do market research for your app idea? Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tmKgScpQBZs
680: An Intro to Programmatic Advertising with Kristy Barger of MoPub
September 06, 2018 07:02 - 21 minutes - 20 MBAre you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on. Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.
How to Find a Mobile Games Publisher
September 04, 2018 07:02 - 5 minutes - 5.19 MBYou're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gySf7-jQxzQ
679: New Growth Channels to Scale Your App with Gessica Bicego
September 03, 2018 07:02 - 35 minutes - 33 MBToday's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs. Gessica Bicego is the Director of Performance Marketing at Blinkist.
How to Find Investors for a Mobile Game
August 31, 2018 07:02 - 7 minutes - 6.65 MBAre you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=_eAHuTMM3YM
678: How to Get More Shares for Your App with Aurora Klaeboe Berg
August 30, 2018 07:02 - 29 minutes - 27.1 MBWe have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system. Aurora Klaeboe Berg is the Co-Founder & COO at Megacool.
App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms
August 28, 2018 07:02 - 13 minutes - 12.8 MBDo you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/onQJUlIennU
677: Growing a Niche Dating App with Noa Gutterman
August 27, 2018 07:02 - 36 minutes - 33.7 MBToday's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative. Noa Gutterman is Head of Growth at HER Social App.
How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy
August 24, 2018 07:02 - 6 minutes - 6.47 MBWant to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/o3bR2F74vvw
676: 3 Simple Things That Always Improve Conversions with Barron Caster
August 23, 2018 07:02 - 36 minutes - 33.3 MBToday's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting. Barron Caster is the Director of Growth at Rev.
How to Select Your Soft Launch Countries
August 22, 2018 07:02 - 5 minutes - 5.45 MBAre you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/BSFYbFwNrNo
675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin
August 20, 2018 07:02 - 41 minutes - 38.6 MBToday's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex Austin is the CEO of Branch Metrics.