687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users
App Marketing by App Masters
English - October 01, 2018 07:02 - 26 minutes - 24.4 MB - ★★★★★ - 118 ratingsTechnology Education How To mobile app games marketing business development entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 686: How Google Play Ratings Affect Rankings with Sapan Agarwal
Next Episode: Subscription Apps: Simple Way to Retain Subscribers
We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.
Matt Horiuchi is the Director of User Acquisition at Calm.