675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin
App Marketing by App Masters
English - August 20, 2018 07:02 - 41 minutes - 38.6 MB - ★★★★★ - 118 ratingsTechnology Education How To mobile app games marketing business development entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to A/B Test Screenshots on iOS
Next Episode: How to Select Your Soft Launch Countries
Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M.
Alex Austin is the CEO of Branch Metrics.