681: Pillars of a Successful Game Launch with Matej Lancaric
App Marketing by App Masters
English - September 10, 2018 07:02 - 35 minutes - 32.3 MB - ★★★★★ - 118 ratingsTechnology Education How To mobile app games marketing business development entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Perform Market Research for an App
Next Episode: Analyzing an App Making $2M a Month
Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform.
Matej Lancaric is the Head of Mobile Marketing at Pixel Federation