App Marketing by App Masters
840 episodes - English - Latest episode: 4 days ago - ★★★★★ - 118 ratingsDiscover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Episodes
725: Programmatic Targeting with Eric Seufert
April 02, 2019 07:02 - 34 minutes - 31.5 MBToday's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model. Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Ow...
How to Change From In-App Purchases to Subscriptions
March 29, 2019 07:02 - 6 minutes - 5.87 MBWant to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? - Whether a monthly and annual subscription was more popular? - Other strategies that she implemented to get conversion rates from 1% to 6%? Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=t4O8rEg-0tk
The Video Ad Creative That Will Increase Your ROI
March 27, 2019 07:02 - 2 minutes - 2.6 MBIn this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth leader with experience of 3x exits and has managed 7 figure monthly budgets to help companies grow in a capital efficient manner. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Q0L9X5TM7yg
724: Using App Store Reviews to Increase Retention
March 26, 2019 07:02 - 31 minutes - 28.8 MBToday's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, how to attract the top companies to use your product. Olga Padulosi is the CMO at AppFollow.
How to Monetize Mobile Apps & Games on Google Play and Apple App Store
March 22, 2019 07:02 - 6 minutes - 5.7 MBWant to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store? In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they're making millions of dollars a month. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=brMDfh3ubpc
Go-To-Market Strategy: The Simple and Easy Way
March 20, 2019 07:02 - 8 minutes - 7.51 MBYou will discover our easy and simple go-to-market strategy that will work for any product. We've used this to launch two different businesses and continue to use it in our business today. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=22Gki20BQ1E
723: How to Build a Consumer Centric App with Liat Mordechay Hertanu
March 19, 2019 07:02 - 35 minutes - 32.5 MBToday's guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one question you should ask your most frustrated users and finally how always being the first in build new Apple technology has been a great driver of growth. Liat Mordechay Hertanu is the Co-Founder and CMO at 24me.
How to Respond to Reviews on Google Play Store
March 15, 2019 07:05 - 3 minutes - 2.96 MBYou are going to discover how to respond to user reviews on Google Play and a test that you should run to increase your keyword rankings. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=ZiWMCYXfPXI
How to Respond to App Store Reviews on iOS
March 13, 2019 07:02 - 3 minutes - 3.25 MBResponding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=DdisFs7Rgwo
722: How to Build a Successful Portfolio of Apps with Laura Tallardy
March 12, 2019 07:02 - 29 minutes - 27.5 MBHow do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started in the app business. Laura Tallardy is an Independent Game & App Developer.
App Store Optimization (ASO) for a Dating or Social Media App
March 08, 2019 08:02 - 5 minutes - 4.92 MBAre you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BEvT1H2RdeI
App Store Optimization With No Budget
March 06, 2019 08:02 - 7 minutes - 7.33 MBDon't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=agONMCh-3T0
721: Mobile Growth Through Partnerships with Suze Schwartz
March 05, 2019 08:02 - 30 minutes - 28.4 MBToday's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable way. Suze Yalof Schwartz is the CEO/ Founder of
2 Psychological Triggers to Increase Mobile Ad Revenue
March 01, 2019 08:02 - 4 minutes - 4.38 MBHow can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game. The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast! I'll show you two mobile games that are using these psychological triggers to increase their ad revenue. Watch Video on YouTube and Subscribe to our Channel: http...
Reddit Marketing for Mobile App Downloads
February 27, 2019 08:02 - 5 minutes - 4.79 MBWant to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NT7V7O5cEj8
720: Pricing Tests to Increase App Subscriptions with Chetna Chandra
February 26, 2019 08:02 - 29 minutes - 27.3 MBComing up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products. Chetna Chandra is the Co-Founder & COO at Studio Mosaic
3 Key Factors in Deciding Keywords for App Store Optimization (ASO)
February 22, 2019 08:02 - 4 minutes - 4.2 MBWhat factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=skKpzo2CjFM
Analyzing a VPN App Earning $3M a Month (Hotspot Shield)
February 20, 2019 08:02 - 7 minutes - 6.7 MBComing up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NBV2HtFvmyA
719: Using Online Tournaments to Increase Retention with David Mok
February 19, 2019 08:02 - 34 minutes - 31.9 MBAre you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more. David Mok is the Director of Developer Partnerships at
App Store Optimization for a New App – What to Expect
February 14, 2019 08:02 - 3 minutes - 3.65 MBHow many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=cpglV8XR3S8
718: Growth Hacking Tips for Startups with Stefanie Amini
February 13, 2019 08:02 - 36 minutes - 33.7 MBIf you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You're about to discover how today's guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a tweet and how to use reddit to grow your business. Stefanie Amini is the Co-Founder of Gossip Media, a marketing agency for growth for startups.
How to Measure Organic App Downloads & Keywords on Google Play
February 06, 2019 08:02 - 2 minutes - 2.86 MBYou're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5pGqlMc3SFI
How to Tell If An App Idea is Good
February 04, 2019 08:02 - 4 minutes - 4.05 MBComing up, I'm gonna share with you how to tell if your app idea is good or not as this is a question I routinely get from potential clients. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qLavCpFj0qY
How to Find College Ambassadors on Instagram
February 01, 2019 08:02 - 3 minutes - 3.76 MBYou're going discover a simple way to find college ambassadors or interns using Instagram. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/kNJGwRi7U70
How to Get Press for a Mobile Game
January 30, 2019 08:02 - 5 minutes - 5.44 MBDo you want to get major publications to cover your mobile game launch? You will discover which websites to focus on and what to say to them to get them to pay attention. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gLegjP9902s
717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum
January 29, 2019 08:02 - 36 minutes - 34 MBComing up, what to know the differences between a copyright and a trademark? Well, I've got Gary Nissenbaum to talk all about the legal side off the app business. You will discover how to protect yourself from copycats, how to overcome legal pitfalls and how to fight back against negative marketing campaigns. Gary Nissenbaum, Esq. is the Managing Attorney & Founding Principal at Nissenbaum Law Group, LLC
Google Play App Store Optimization – What Matters Most?
January 28, 2019 08:02 - 7 minutes - 6.62 MBComing up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you actually have to repeat a keyword in the long description and more. I will tell you exactly what we did to each section of the Google Play listing and tell you the results that happened from each round Watch Video on YouTube and Subscribe ...
Secret Sauce for Creating Profitable Apps
January 25, 2019 08:02 - 7 minutes - 7.48 MBYou are going to discover the secret sauce for finding and making profitable apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/hSMXdK8lm4o
How to Start & Grow a College Ambassador Program
January 23, 2019 08:02 - 11 minutes - 10.5 MBWant to know how to start a successful college ambassador program to help grow your downloads for your app? Well I've got CMO of XMode, Jake Ellenburg, to share how they used a college ambassador program to grow downloads for their first company, Drunk Mode, to over 1 million downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/48JH1c-cX48
716: This Chatbot Helps You Recruit Better Talent with Christoph Gueldenberg
January 22, 2019 08:02 - 35 minutes - 32.4 MBToday's guest is the Co-Founder of jobpal, a recruitment chatbot that helps companies attract better talent and automate their recruiting funnel. You will discover how understanding their customers' pain points lead to those crucial early sales, his strategy to closing deals with big companies and a great tip about how he brings his best customers to big events as testimonials and as a customer appreciation tool. Christoph Gueldenberg is the Co-Founder at Jobpal
How Your Ego Inhibits Your Success with Paul Lam
January 21, 2019 08:02 - 24 minutes - 22.8 MBComing up are you letting your mindset and your ego get in the way of your success? Well I have a great conversation with my friend Paul Lam about this very topic and how he overcame his ego to breakthrough and do what it takes to find success. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BgBIy8j3SRU
Live Wallpaper App Making $1 Million a Month
January 18, 2019 08:02 - 8 minutes - 7.59 MBWe're going to analyze a live wallpaper app that is generating $1 million a month. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/4NeNxtj6xMk
Best Free App Store Optimization (ASO) Tool for Tracking Keywords
January 16, 2019 08:02 - 4 minutes - 4.09 MBI'm going to share my favorite App Store Optimization Tool for tracking keywords Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=xOGr1FgQ7a0
715: How to Leverage Behavioral Science to Improve App Subscriptions with Jeni Miles
January 15, 2019 08:02 - 34 minutes - 31.8 MBToday's guest is the Business Development Manager at Google Play, a digital distribution service that serves as the official app store for the Android operating system. You will hear the top things you need to increase app subscriptions, pricing plans and the common pitfalls that he sees with the app developers. Jeni Miles is the Business Development Manager at Google Play.
The Right Time to Reach Out to a Venture Capitalist (VC)
January 14, 2019 08:02 - 7 minutes - 6.98 MBComing up I've got my friend Mariah Lichtenstern who runs her own venture capital firm to tell you what you should do before you reach out to a VC and when is it the right time to actually do so. Watch Video on YouTube and Subscribe to our Channel: The Right Time to Reach Out to a Venture Capitalist (VC)
What’s New for App Masters in 2019
January 11, 2019 08:02 - 2 minutes - 2.33 MBI created this quick little video to let you know of the changes that are gonna be happening in 2019! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/MOxu7_RlUYY
714: The App The Combines Messaging & Gaming with Kirsten Nelson
January 08, 2019 08:02 - 33 minutes - 30.8 MBToday's guest is the founder and CEO at BLUR, the app that rewards you for messaging and playing games. You will hear the inspirational story of how he's been on his own since the age of 16, why you should NOT take "no" for an answer and the trends he saw in the app space that made him pursue this idea. Kirsten Nelson is Co-Founder / CEO at BLUR.
713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)
January 03, 2019 08:02 - 38 minutes - 35.1 MBComing up is the throwback episode with the King of reskinning and App flipping Carter Thomas. I wanted replay this episode because I know lot of you in the audience really credit carded for getting into the app space. So I thought it would be time to go down for memoryline of goldenage of reskinning apps Carter Thomas is the founder of Blue Cloud Solutions.
712: Paul Haddad, Co-Founder, Tweetbot (Throwback)
January 01, 2019 08:02 - 40 minutes - 37.5 MBComing up is throwback episode with the creator one of the most popular and loved Twitter apps of all time. They are still crushing it in the Appstores and i still use today. His name is Paul Haddad and he is is the programmer behind Tapbots creator.
711: Crossy Road Creator, Matthew Hall (Throwback)
December 25, 2018 08:02 - 40 minutes - 37 MBComing up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the most successful ones. Enjoy this throwback episode and Merry Christmas to you all! Matthew Hall is the Founder/Director at KlickTock & Hipster Whale – the creator of Crossy Road.
710: Advanced ASO Strategies for Google Play
December 20, 2018 08:02 - 19 minutes - 18.3 MBComing up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried. Varol Okan is the founder at Parallel Axiom.
Strategies for International Expansion for Mobile Apps
December 19, 2018 08:02 - 4 minutes - 4.55 MBAre you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/z-10MxueYT4
709: Chris Barton, Co-Founder of Shazam (Throwback)
December 17, 2018 08:02 - 32 minutes - 30.1 MBWe are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowed me to interview him at a meetup along with speaking at my very first event that I hosted and someone I consider a friend. Here it with the old theme music. Enjoy! Chris Barton is the Co-Founder of Shazam.
708: Marketing to the Smallest Viable Market with Joey Prather
December 13, 2018 08:02 - 14 minutes - 13.5 MBComing up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels. Joey Prather is the Co-Founder at ThinQbator.
How to Setup Apple Search Ads
December 12, 2018 08:02 - 5 minutes - 5.41 MBComing up, you're gonna discover how to set up Apple Search ads campaigns for optimal success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Qxd1u6S-DQ0
707: How to Research Mobile Game Niches with Ryan Yada
December 10, 2018 08:02 - 28 minutes - 26.4 MBToday's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks. Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertainment.
706: How to Find Micro-Influencers on Instagram with NG Gordon
December 06, 2018 08:02 - 48 minutes - 44.7 MBToday's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product. NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.
705: How to Plan an Ad Roll Out with Vincent Meyer
December 03, 2018 08:02 - 32 minutes - 30.3 MBYou're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you better have a tracking system in place before you start. Vincent Meyer is CMO at Zeno Media.
704: Mobile App Analytics with AppsFlyer’s Ben Jeger
November 29, 2018 08:02 - 33 minutes - 30.5 MBAre you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues. Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.
Apple Search Ads for Paid Apps
November 27, 2018 08:02 - 6 minutes - 6.36 MBYou're going to discover how Apple Search Ads work for your paid apps. If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use se...