600: Fallacy of the App Marketing Budget with Martin Macmillan
App Marketing by App Masters
English - November 23, 2017 08:02 - ★★★★★ - 118 ratingsTechnology Education How To mobile app games marketing business development entrepreneur Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 599: Building a Customer Journey with Raf Howery
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Today's guest gives mobile developers early access to their app store and advertising revenues, enabling them to scale quickly and efficiently without relying on equity funding. You will discover the fallacy of the marketing budget, how to soft launch and why you really need to obsess about metrics.
Martin Macmillan is the CEO and Co-Founder at Pollen VC.