827: User Acquisition for a New Product with Gina Kwong
App Marketing by App Masters
English - March 16, 2021 08:30 - 42 minutes - 30.3 MB - ★★★★★ - 118 ratingsTechnology Education How To mobile app games marketing business development entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.
You will discover:
How to approach UA with a new app
What SDKs and tracking you need before running user acquisition
How to get start with Facebook Automated App Ads
How to scale Facebook Automated App Ads
How should UA managers collaborate with product teams
How to get started with Google UAC
Gina Kwong is Growth at Electronic Arts (EA).
Show Mentions:
- Fav app: Star Wars Galaxy Heroes
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************