Case Study: How SuperMama Increased 3X Their LTV

App Marketing by App Masters

English - February 11, 2021 09:30 - 1 hour - 51.3 MB - ★★★★★ - 118 ratings
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Previous Episode: 822: All Your App Development Questions Answered with Elisabeth Bohlmann

Next Episode: The Facebook Retargeting Ads That Drives App Revenues

In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama. He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.

This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.

Topics Covered:

04.41 - How SuperMama 12X Revenue
18:40 - The pricing page that led to 12X revenue
25:03 - How did Andrey choose this niche?
27:27 - How to calculate LTV of an app
28:57 - How to wireframe your app
29:39 - The Apple Search Ads campaign that is performing the best
30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword
32:11 - How to optimize ad spend for Apple Search Ads
32:21 - How to optimize Facebook ads for different countries
37:44 - PingMe App Audit
48:17 - Twidget App Audit

Twitter Mentions

@stevepyoung