Latest Und marketing Podcast Episodes
How to Add Value-Driven Videos to Your Content Marketing Mix
Content Marketing, Engineered Podcast | TREW Marketing - April 25, 2024 15:00 - 34 minutes ★★★★★ - 19 ratingsAccording to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn the best types of videos to add to your content marketing mix. Jeff Long is the owner of True Focus Media, a video and web development agency for ...
From Nuclear Power to Logistics Software: The ProShip Story
Everything is Logistics - April 25, 2024 10:00 - 53 minutes ★★★★★ - 23 ratingsIn this episode, Justin Cramer, co-founder of ProShip, and Blythe discuss what it's like managing thousands of parcel shipments daily. He explains his transition from the Navy to logistics software, handling peak seasons across industries, and integrating carrier compliance updates. The episode ...
Automating Annoying Phone Calls in Freight with Happyrobot
Everything is Logistics - April 23, 2024 10:00 - 1 hour ★★★★★ - 23 ratingsIn this episode, Blythe speaks with Pablo Palafox, CEO of Happyrobot, about using AI-powered voice assistants to automate repetitive tasks in freight operations. They discuss Pablo's background in industrial engineering and computer science, and how Happy Robot's technology can free up logistics...
What We've Learned from the Pilot of Google's Search Generative Experience (SGE)
Content Marketing, Engineered Podcast | TREW Marketing - April 18, 2024 15:00 - 28 minutes ★★★★★ - 19 ratingsHow will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the SGE beta for more than a year. Let's see what she's found out In this episode, I catch up with Jennifer Dawkins, Vice President of Account Services...
How To Drive Client Results 70% Faster w/ Kate Vasylenko
Agency Life - April 18, 2024 06:00 - 52 minutes ★★★★★ - 19 ratingsClients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast? Now, that increases the value you deliver and decreases the chances that new clients will churn. So, how did this digital marketing agency drive client results 70% faster, increase customer s...
Episode 66 - Here's a Few Spring 2024 Google Search Tips for Banks & Credit Unions
Hit Record Podcast - FI GROW Solutions - April 17, 2024 13:00 - 12 minutes ★★★★★ - 11 ratingsIn this conversation, Meredith Olmstead, CEO of FI GROW Solutions, and Rebecca Gwaltney, FI Grow's inbound marketing manager, delve into the critical role of Search Engine Optimization (SEO) for banks and credit unions. They explore the latest trends in consumer search behavior and discuss strat...
How Topical Authority Beats Blog Popularity
DIY SEO Tips with Jennifer Rogina - April 16, 2024 13:00 - 6 minutesLearn how establishing topical authority can boost your search engine rankings, even over more popular but less focused blogs. View the full article here: https://clearpath.online/resources/topical/ Additional Resources: * How to Batch Content - https://clearpath.online/resources/batch-content...
Great Lakes Shipping and Michigan's Natural Resources with Rust Belt Kid
Everything is Logistics - April 16, 2024 10:00 - 59 minutes ★★★★★ - 23 ratingsIn this episode of Everything is Logistics, Blythe speaks with Jack Zwart, the shipping manager at GatorBar, a manufacturer of composite rebar in Michigan's Upper Peninsula. He shares information on the history and importance of the Rust Belt, the role of the Great Lakes in raw material shipping...
Strategies Technical Marketers Can Borrow from the B2C Playbook
Content Marketing, Engineered Podcast | TREW Marketing - April 12, 2024 16:00 - 36 minutes ★★★★★ - 19 ratingsThe marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso, Content Marketing Leader, and Tim Fletcher, Digital Marketing Leader join me on the podcast to talk about how they use B2C strategies to...
Freight Friends: The Chocolate Crisis, Changing Retail Landscape, and Truck Advertising
Everything is Logistics - April 11, 2024 10:00 - 1 hour ★★★★★ - 23 ratingsGrace Sharkey and Blythe are back with another episode of Freight Friends! This time the duo addresses the evolving retail landscape, including Shein's supply chain services and Amazon's "Just Walk Out" technology halt. They also discuss the Baltimore bridge collapse and the rise of online misin...
Happy Accidents with Greenscreens CEO Dawn Salvucci-Favier
Everything is Logistics - April 09, 2024 10:00 - 1 hour ★★★★★ - 23 ratingsIn this episode, Blythe speaks with Greenscreens CEO and Chief Product Officer Dawn Salvucci-Favier about her transition from administrative assistant to freight tech innovator. Dawn discusses the evolution of freight brokerages, TMS systems, and the power of predictive pricing using AI and mach...
A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
Content Marketing, Engineered Podcast | TREW Marketing - April 04, 2024 15:00 - 42 minutes ★★★★★ - 19 ratingsJordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts. In this episode, we discuss the benefits and considerations of starting...
Maritime Roundup: Experts Detail the Legal, Journalism, Data, and Merchant Mariner POV
Everything is Logistics - April 04, 2024 10:00 - 2 hours ★★★★★ - 23 ratingsIn this episode, we're going to examine the maritime sector's impact on global trade after the Baltimore Bridge collapse. In this roundup, we're featuring conversations with a TikTok-famous merchant mariner Gabby Salazar, who defies industry norms; Chris Cook, who uses data to track grain ship...
Hiring Secrets from an 8-Figure Agency CEO w/ Eric Siu
Agency Life - April 04, 2024 06:00 - 46 minutes ★★★★★ - 19 ratingsIsn’t it refreshing when someone further down the path is willing to share the successes AND failures they’ve seen along the way? That’s exactly the type of conversation you’ll get from today’s episode with Eric Siu, CEO of Single Grain, Founder of Leveling Up and Co-Host of the top-ranked Mark...
Episode 65 -Believe it or Not...Social Media for Banks & Credit Unions has Really Not Changed Much in the Last 10 Years!
Hit Record Podcast - FI GROW Solutions - April 03, 2024 13:00 - 10 minutes ★★★★★ - 11 ratingsIn this episode, Meredith Olmstead and Sophie Bawany, of FI GROW Solutions, are chatting about how to build trust and credibility through social media specifically for banks and credit unions. The conversation delves into the evolving landscape of social media for financial institutions. Their ...
How to Batch Blog Content
DIY SEO Tips with Jennifer Rogina - April 02, 2024 13:00 - 9 minutesMultitasking lowers productivity by 40%! Batch tasks for efficiency, especially in blogging. Boost productivity with our step-by-step guide to batch your blog content creation. View the full article here: https://clearpath.online/resources/batch-content/ Additional Resources: * Keyword Researc...
How Inefficient Processes Hold Your Freight Brokerage Back
Everything is Logistics - April 02, 2024 10:00 - 55 minutes ★★★★★ - 23 ratingsIn this episode, Blythe and Sean McGillicuddy, Chief Revenue Officer at Tai Software, explore how inefficient processes can hold back freight brokerages. Sean shares valuable advice on optimizing operations, leveraging data and analytics, and developing a strong brand identity to attract and ret...
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
Content Marketing, Engineered Podcast | TREW Marketing - March 28, 2024 15:00 - 37 minutes ★★★★★ - 19 ratingsThe folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers." We talked about what they've learned and how technical companies of all sizes can take advantage of the...
A Crash Course in Freight AI with Garrett Allen
Everything is Logistics - March 28, 2024 10:00 - 1 hour ★★★★★ - 23 ratingsIn this episode, Blythe discusses the world of AI in freight with Garrett Allen, the co-founder of LoadPartner. Garrett discusses the current state of AI and how businesses can prepare for AI adoption. He also explains how AI can enhance logistics operations, addresses concerns about job displac...
Building a Digital Marketplace for Equipment with REPOWR
Everything is Logistics - March 26, 2024 10:00 - 55 minutes ★★★★★ - 23 ratingsIn this episode, Blythe speaks with Jake Battles, VP of Business Development and Sales at REPOWR, about how his company has built a digital marketplace for renting trailers and equipment. Jake explains the challenges of trailer utilization, REPOWR's innovative solution, and how it benefits carri...
#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - March 25, 2024 05:00 - 21 minutesPriya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience. With a job title so expansive, this episo...
The Power of Developing a Personal Brand in an Industrial Sales Role
Content Marketing, Engineered Podcast | TREW Marketing - March 21, 2024 15:00 - 41 minutes ★★★★★ - 19 ratingsIn this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand is as an individual's ...
How to Promote Your Company with Marina Mayer
Everything is Logistics - March 21, 2024 10:00 - 28 minutes ★★★★★ - 23 ratingsIn this episode, Blythe speaks with Marina Mayer, the Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, about her journey in the logistics industry. Marina discusses the importance of promoting women in supply chain, the challenges of editorial planning, and her advice for i...
The Must-Have Forecast Model to Grow Your Agency w/ Garrett Mehrguth
Agency Life - March 21, 2024 06:00 - 48 minutes ★★★★★ - 19 ratingsToday he runs an agency doing $25MM in ARR with around 150 employees. But–as the story usually goes–this success didn’t come overnight & started with much more humble beginnings. From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to n...
Leveling Up Your Freight Sales Strategy
Everything is Logistics - March 19, 2024 10:00 - 33 minutes ★★★★★ - 23 ratingsThis episode features a discussion between Blythe and Holly LaBoda from "Logistics Luminaries Live!" focusing on leveling up freight sales strategy. Topics include bridging the gap between marketing and sales, leveraging content creation for customer engagement, the power of storytelling, and us...
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
Content Marketing, Engineered Podcast | TREW Marketing - March 14, 2024 15:00 - 36 minutes ★★★★★ - 19 ratingsStruggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more. Kyle Roof is the co-founder of Internet Marketin...
Manifest Panel: How Is True Visibility Achieved?
Everything is Logistics - March 14, 2024 10:00 - 39 minutes ★★★★★ - 23 ratingsThis episode highlights a panel discussion moderated by Blythe, from Manifest: The Future of Supply Chain & Logistics, focusing on the topic of "Multimodal Shipping & International Growth: How is True Visibility Achieved?" Panelists included: Charlie Cunnion, VP, Supply Chain & Customer Servic...
Women Transforming Logistics with Ryder's Kristy Killingbeck
Everything is Logistics - March 12, 2024 10:00 - 28 minutes ★★★★★ - 23 ratingsIn this episode, Blythe and Kristy Killingbeck, VP of Supply Chain Operations at Ryder, discuss evolving shipper expectations, the push for automation like AGVs, navigating the labor landscape across the U.S., and her perspective on mentorship for women in supply chain leadership roles. Kristy a...
Why Successful Technical Companies Rely on Content Marketing
Content Marketing, Engineered Podcast | TREW Marketing - March 07, 2024 16:00 - 49 minutes ★★★★★ - 19 ratingsCraig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn how Craig has utilized content marketing successfully throughout his career. If you look at Craig Coffey's LinkedIn profile, you'll fi...
Advancing Freight Tech with Ryan Schreiber
Everything is Logistics - March 07, 2024 11:00 - 29 minutes ★★★★★ - 23 ratingsIn this episode, Blythe and Ryan Schreiber, the Chief Growth Officer at Metafora, discuss AI readiness, integrating data sources, developing a strong data strategy, and identifying specific business use cases. Drawing from his diverse background spanning freight brokerage to tech startups, Rya...
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