Content Marketing, Engineered Podcast | TREW Marketing
182 episodes - English - Latest episode: 1 day ago - ★★★★★ - 19 ratingsIf you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
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Episodes
What We've Learned from the Pilot of Google's Search Generative Experience (SGE)
April 18, 2024 15:00 - 28 minutes - 19.8 MBHow will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the SGE beta for more than a year. Let's see what she's found out In this episode, I catch up with Jennifer Dawkins, Vice President of Account Services at TREW Marketing, Jen has been part of the Beta program for Google's new Search Generative Exoereince (SGE) for more than a year and in that year, there have plenty of updates. I ask her about her e...
Strategies Technical Marketers Can Borrow from the B2C Playbook
April 12, 2024 16:00 - 36 minutes - 24.8 MBThe marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso, Content Marketing Leader, and Tim Fletcher, Digital Marketing Leader join me on the podcast to talk about how they use B2C strategies to build a loyal following and get the information their contractors need. We discuss how they've successfully partnered with a trusted influencer in their space to maximize reach, create dozens of new...
A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
April 04, 2024 15:00 - 42 minutes - 29.3 MBJordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts. In this episode, we discuss the benefits and considerations of starting a B2B podcast. We explore the growing popularity of podcasts and the opportunities they present for B2B companies. We also discuss the different formats of podcasts, such as interviews and solo episo...
How EETech is Helping Technical Brands Build Community and Add Self-Service UX
March 28, 2024 15:00 - 37 minutes - 25.8 MBThe folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers." We talked about what they've learned and how technical companies of all sizes can take advantage of their tools. EETech is a huge online communications company dedicated to serving up the most important content for today's engineers. Today, I'm lucky to have David Blaza, Global Sales Director and Terr...
The Power of Developing a Personal Brand in an Industrial Sales Role
March 21, 2024 15:00 - 41 minutes - 28.7 MBIn this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand is as an individual's identity and reputation both online and in person. We talk about how personal branding fosters trust and loyalty among customers.We also discuss how to define and enhance a personal brand by identifyi...
Updating your 2024 & 2025 SEO Strategy with Kyle Roof
March 14, 2024 15:00 - 36 minutes - 25.3 MBStruggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more. Kyle Roof is the co-founder of Internet Marketing Gold and PageOptimizer Pro and he's the Lead SEO of High Voltage SEO. Kyle is also one of our most popular guests on Content Marketing, Engineered. The last time he was on the podcast was two years ...
Why Successful Technical Companies Rely on Content Marketing
March 07, 2024 16:00 - 49 minutes - 34.2 MBCraig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn how Craig has utilized content marketing successfully throughout his career. If you look at Craig Coffey's LinkedIn profile, you'll find an impressive career in B2B marketing and you may even notice that many of his roles lean heavily on content marketing. Craig is no stranger to the power and success a content marketing strategy ca...
Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report
February 29, 2024 16:00 - 52 minutes - 36.3 MBTargeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online. The State of Marketing to Engineers Research Report is in its 7th year! GlobalSpec and TREW Marketing have teamed up all these years to understand the behavior and strategy of the technical buyer and engineer. What are their research habits? What are their channel preferences? How are they spending their time online outside...
The Importance of Online Reputation Management for Industrial Companies
February 22, 2024 16:00 - 37 minutes - 25.6 MBMatthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a priority. Matthew Olson is the President of Signalfire, a creative marketing agency based in Wisconsin. Signalfire was a brand sponsor of 2024 Industrial Marketing Summit and after meeting him and his team at the event we knew we had to have him on the podcast. Signalfire started in 2006 and has a unique mix of clients. Today Matthew and his ...
Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba
February 15, 2024 16:00 - 46 minutes - 32.1 MBMeaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come. Mavens of Manufacturing were a Media Sponsor for this year's Industrial Marketing Summit. Behind the brand is the very talented and champion for Manufacturing - Meaghan Ziemba. Meaghan is the owner of Z-Ink Solutions, a technical copywriting and editing service. On this episode, Meaghan and I discuss the skill development and hiring issues the...
A Quick Recap of the 2024 Industrial Marketing Summit
February 09, 2024 16:00 - 34 minutes - 23.4 MBAfter a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event. Wow! If you didn't attend the 2024 Industrial Marketing Summit, you missed out on one of the most special, engaging, and valuable industrial marketing events of the year - and it's not just us saying that! A quick look at the #IMSummit tag on LinkedIn shows just how impactful this conference was to industrial marketers. In this episode of Cont...
Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper
January 25, 2024 16:00 - 34 minutes - 23.5 MBPatrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build leads. Patrick Hopper is the Publisher and President of OpenSystems Media which publishes well-known industry publications such as Embedded Computing Design and Military Embedded Systems. As the president, Patrick straddles both sides of the operation, working on the content side and client/advertising side. I've worked with Patrick for ove...
Building A Strong Personal Brand with Chris Luecke
January 18, 2024 16:00 - 27 minutes - 19 MBBuilding a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as authoritative and credible and helps you stay top-of-mind with your key audience. I invited Chris Luecke, Founder and Podcast Host of Manufacturing Happy Hour on the podcast to share how he built his personal brand, how it benefited him as a salesperson, and how to get started. Chris was generous enough to share how he got started building his personal...
What Marketing Metrics You Should be Tracking in 2024
January 11, 2024 16:00 - 54 minutes - 37.5 MBSo much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be adjusted to reflect those changes. There have been so many industry changes in marketing over the last 12 months from how users are searching, what platforms their using, and how the channels themselves are serving up content. As we grapple with all these changes and its effect on organic traffic, it's important make adjustments to your marke...
How to Increase Organic Traffic and Improve Domain Authority with a Content Audit
January 04, 2024 16:00 - 18 minutes - 12.8 MBJanuary is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a content audit can increase organic traffic and improve domain authority. A content audit is a great exercise to complete in January when you're preparing and organizing your marketing plan for the year. A content audit gets you organized and can help you align and update your messaging. I spoke with two TREW Crew members, Jennifer Dawkins, Vice P...
2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024
December 21, 2023 16:00 - 28 minutes - 19.4 MBWe've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the many changes to marketing in 2023 and what we and our clients are focusing on in 2024. In 2023, TREW Marketing celebrated its 15th anniversary! While we've seen tons of changes in industrial marketing over the years, 2023 seems to be unique in its changes due to the rise of artificial intelligence (AI) and the need to update many channel strategie...
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
December 14, 2023 16:00 - 34 minutes - 24 MBThe TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to optimize for the future of LLMs and Google's Search Generative Experience (SGE). Dale Bertrand is the CEO and Founder of Fire&Spark, an SEO agency. Dale is also a popular speaker, sharing his expertise at conferences like INBOUND and Content Marketing World. We invited Dale to share what he's learned in 2023 - specifically in regards to the ch...
Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions
December 07, 2023 16:00 - 41 minutes - 28.8 MBIn this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, including search behavior, the use of AI tools, content preferences, and most valued marketing channels.
Become a Better Technical Writer with the Content Writing, Engineered Course
November 30, 2023 16:00 - 30 minutes - 20.9 MBEvery year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills. This year, two TREW Crew members participated in the course. We talk about their experience in this episode. The Content Writing, Engineered course is designed to teach marketers, sales professionals, and engineers in technical companies how to write compelling yet technical content for their target audiences. Senior Inbound Marketing Specialis...
The Keys to Successful Sales Enablement with Pam Didner
November 16, 2023 16:00 - 41 minutes - 28.3 MBA comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated marketing and the strategy behind successful sales enablement. Pam Didner has an impressive career history, which includes various roles at Intel, becoming a marketing professor, and then transitioning to becoming a sought-after marketing thought leader and keynote speaker. In this week's episode of Content Marketing, Engineered, Wendy and Pam discuss ...
Staying Top-of-Mind During the Technical Buyer’s Journey
November 09, 2023 16:00 - 35 minutes - 24.7 MBMary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her pipeline. Mary Keough is a seasoned marketer both in the SaaS and industrial marketing space and shares insightful marketing tips to her more than twenty thousand followers on LinkedIn. There's a reason why she's so popular - she's authentic. You can tell the marketing strategies she shares have been hard-won by experience. One of her favorite t...
How Manufacturers Can Forge a Winning Relationship with Their Distributors
November 02, 2023 15:00 - 33 minutes - 23 MBManufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However, there is a huge communication gap between what marketing thinks the end customer wants and what the distributor knows they want. This week's episode is all about learning and listening from your manufacturing distributors. This week I was joined by Tom Paul, CEO of BAM!, a mobile distributor portal. I wanted to have him on to give manufacturin...
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Comarketing, and Developing Empathy
October 26, 2023 15:00 - 24 minutes - 17 MBWendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power or comarketing, empathy in developing sales enablement, and more. 2024 is looming just a few short months away! As marketers, it's time to think about updating our strategies for the new year - where to focus our efforts, which channels to invest in, and how we can level-up our craft. I had Eddie Saunders Jr. on the podcast this week to give his insights into these topics. We talk...
Everything You Need to Know About the 2024 Industrial Marketing Summit
October 19, 2023 15:00 - 23 minutes - 15.9 MBThe hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit. The Industrial Marketing Summit is shaping up to be a can't-miss event on any industrial marketer's calendar. Wendy Covey, Joe Sullivan, and Adam Beck got together to talk about what to expect from the summit. The event takes place January 31 - Feb 2 at the University of Texas at Austin campus in the AT&T Hotel and Conference Center. TREW Marketing,...
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
October 12, 2023 15:00 - 23 minutes - 16.4 MBWendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at thought leadership, and provides valuable content to her sales and distribution teams. In electronics manufacturing, theres always so much to do - especially in marketing. From setting up your sales team for success, to producing valuable and memorable content, to working with distributors. How can you get it all done? Sannah Vinding, Digital Marke...
Valuable Takeaways from Content Marketing World 2023
October 05, 2023 15:00 - 49 minutes - 34 MBMorgan and Wendy recap their epic week at Content Marketing World 2023! Wendy Covey and Morgan Norris were in Washington D.C. last week to attend and share their own expertise at Content Marketing Institute's annual Content Marketing World conference. Resources Connect with Morgan on LinkedIn Learn more about Content Marketing World Learn More about Content Marketing Institute Elizabeth Banks' American Heart Association Commercial Blog: The Power of Voice of Customer Insights for ...
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
September 28, 2023 15:00 - 45 minutes - 31.4 MBThe state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts. On this week's episode of Content Marketing, Engineered, I spoke with Nikki Gonzales, Head of Partnerships at QuoteBeam and host of the Automation Ladies podcast. As a millennial with a storied work history in the industrial manufacturing and software industries, Nikki brought a fresh point of view on how to market and sell to engineers and...
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
September 21, 2023 15:00 - 33 minutes - 23.3 MBSenior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference. HubSpot's annual INBOUND conference is something we look forward to every year and this year, Senior Inbound Specialists Kara Moon and Kasey Tyring attended the conference in Boston. After an action-packed week of marketing sessions spanning all topics from analytics to social media, they join me on the podcast to share what they learned an...
How to Turn the Knowledge of Your SMEs into Exceptional Content
September 14, 2023 15:00 - 24 minutes - 16.7 MBOur content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years' experience, she shares how she does it. She is a star writer that produces amazing content and all her clients love her and love working with her...we were thrilled to have our very own Jamie Tokarz on the podcast this week! Jamie is a Content Strategist and has helped TREW clients produce exceptional content using their own Service Matter Experts...
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
September 07, 2023 15:00 - 29 minutes - 20.4 MBHe's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing. Are you banging your head on your keyboard thinking your attempts at reaching your audience via email is fruitless? We get it, B2B email marketing can seem like you're getting lost in the inbox. That's why we had Jay Schwedelson on, the founder of SubjectLine.com and Outcome Media. Jay has presented on email marketing for years - one of our team's favorite presenters at Hu...
How to Create Kick-Ass Presentations
August 31, 2023 15:00 - 29 minutes - 20 MBSay goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips. Richard Goring is a director at Bright Carbon, a content creation company producing anything where visually storytelling is useful such as presentations, explainer videos, infographics, etc. With years of experience and thousands of presentations under his belt, he is the expert on all things presentations. I talked to Richard about how to make highly technical content more engaging during presentations an...
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
August 24, 2023 15:00 - 45 minutes - 31 MBJohn Joyce joins us to share how integrating data across departments, distributors, and countries can really work. John Joyce is one of those unique marketers that have worked on both sides of the business, within a marketing agency and in an internal marketing department. His career is impressive. He spent the last 8 years at Brennan as the Global Marketing Director and in that role he essentially brought the established company into the 21st century with modern marketing. In this episode ...
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
August 17, 2023 15:00 - 40 minutes - 28 MBErin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy. Erin More, TREW's Account Director, attended MozCon this year to bring back all the latest industry news on Search Engine Optimization (SEO). If you're a marketer or a practitioner of SEO specifically, you know how much things have changed in the last few years and even months in the world of SEO and search rank strategy. According to Erin, there were 4 big themes from MozCon 2023: Sear...
How Industrial Marketers Approach Influencers, Storytelling, Video, and Personal Brands
August 10, 2023 15:00 - 25 minutes - 17.6 MBIn the industrial marketing space, we have a lot of catching up to do. Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition. Jordan Yates holds a unique title as a "Marketing Engineer," combining her mechanical engineering background from Texas Tech University and her role on the technical marketing team at Knowles Precision Devices. After graduating, Jordan leveraged social media, particularly L...
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
August 03, 2023 15:00 - 48 minutes - 33.3 MBWhat a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of how marketers are utilizing AI - in this week's episode of Content Marketing, Engineered. At TREW Marketing, we are no strangers to the power of AI marketing tools to provide intelligence and streamline mundane tasks. However, the ever-evolving nature of AI means that there is always something new to discover. From innovative tools to ethic...
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
July 20, 2023 15:00 - 28 minutes - 19.3 MBWe've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing efforts. As we enter the second half of the year, it's easy to get overwhelmed with all that's left to accomplish - especially this year when there's been so much uncertainty. Marketers are uneasy - there's been budget cutbacks, new AI, analytics and, social platforms to keep up with, and looming end-of-year reports to consider. So, I thought ...
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
July 13, 2023 15:00 - 23 minutes - 16.3 MBWorking in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign. On this week's episode of Content Marketing Engineered, I had the pleasure of hanging out with Amanda Dinauer. Amanda is one impressive marketer. She is the Marketing Director for three brands: LasX Industries, MicroMed Solutions, and FlexPak Services. How does she juggle it all? We talked through her approach to content marketing, how she handles different leadership pr...
The Future with HubSpot - New AI CRM and Generative Writing Tools
June 23, 2023 15:00 - 35 minutes - 24.4 MBNew AI tools and more that continues to make HubSpot the best all-in-one marketing platform. I caught up with Chris Alexis, Mid-Market Sales Manager at HubSpot on the latest episode of the podcast. Chris and I have worked together for more than a decade and have watched the HubSpot platform morph and expand to serve businesses of all sizes, from start-ups to large enterprises and expanded its capabilities for coverage throughout the customer journey. Chris walked through the evolution of...
Cultivating Connections Through Regional Technology Councils
June 15, 2023 15:00 - 27 minutes - 19.1 MBHow to successfully approach networking events and what your local technology council can do for you. It was a true pleasure to have a conversation with Thom Singer. His career has taken a winding path guided by the powerful connections he's made over the years. Thom is a successful public speaker, author, and podcaster and his most recent role is the Chief Executive Officer of the Austin Technology Council where his mission is to bring Austin's technology companies together to engage the...
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
June 08, 2023 15:00 - 32 minutes - 22.4 MBIs your team using AI tools? Here’s everything you need to know to maintain trust and authenticity. In this week's episode, Morgan Norris, Senior Brand Strategist at Trew Marketing, shares everything she’s learned about Generative AI. Morgan has become our resident expert on all things AI tools and has sifted through dozens of tools to find out which ones are most valuable to marketers. Morgan shares the key features of the best performing tools for tasks like idea generation, editing, and...
Creating Your Manufacturing Marketing Foundation
June 01, 2023 15:00 - 43 minutes - 30 MBIn this week's episode, I sit down with Nicole Donnelly, the Founder and CEO of DMG Digital. We are both marketing agency owners in the manufacturing and engineering space, so we really dive into what we see as the main challenges manufacturers face when it comes to marketing from executive buy-in to consistency and long-term strategy. Here are the topics we covered in this episode: Executive buy-in of marketing efforts Marketing and sales silos Sales enablement materials The value an...
SEO Series | Taking a Conversion-Focused Approach to SEO
May 18, 2023 15:00 - 37 minutes - 25.6 MBLearn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and drive sales and revenue for your business. Part 2 of our SEO mini-series continues with Dale Bertrand, President of SEO agency Fire&Spark. Like many SEO professionals, he didn’t start his career focused on marketing, content, or search. He started as an engineer, first in manufacturing and then in computer engineering building a supercomputer for...
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
May 09, 2023 15:00 - 34 minutes - 23.6 MBLearn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how these changes are impacting B2B engineering companies like yours. For part one of this two-part series on SEO for technical, B2B companies, we’re joined by Lily Ray, Senior Director of SEO and Head of Organic Research at Amsive Digital. Lily has spent the last 11 years in agencies, focused on SEO and organic research across many industries, and s...
Research Series | 2023 CMI Manufacturing Content Marketing Report
May 04, 2023 15:00 - 21 minutes - 15 MBGain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023. For part two of my two-part research series, Lisa Beets, Research Director for the Content Marketing Institute (CMI), joins me to walk through key findings from the 2023 Manufacturing Content Marketing Research Report. The report studies where content marketers working in manufacturing invest time and budget dollars, and the outcomes they are experiencing. This ...
Research Series | 2023 State of Marketing to Engineers
April 27, 2023 15:00 - 45 minutes - 31.5 MBGain insights on how engineers and technical buyers find and consume content to make purchase decisions. Christian Haight (a.k.a. CJ), Content Marketing Manager at GlobalSpec, joins me on this episode to walk through key findings from the 6th annual research study conducted by TREW Marketing and GlobalSpec. The 2023 State of Marketing to Engineers Report includes a set of consistent questions we ask to monitor trends, such as preferred information sources and content types. We also take...
15th TREWversary, and Oh How Marketing Has Changed
April 20, 2023 13:00 - 42 minutes - 29.3 MBHear from TREW Marketing Co-Founders and early employees share stories about the company and how marketing has changed in the past 15 years. To celebrate TREW Marketing's 15-year "TREWversary," TREW Co-Founder Rebecca Geier, along with early employees Lee Chapman and Morgan Norris, joined me for a look-back episode. Expect to hear many stories on this episode, including: Where TREW Marketing got its name The most dramatic changes in marketing over the past 15 years Critical business de...
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
April 13, 2023 15:00 - 32 minutes - 22.6 MBHear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for creating AI-assisted technical content. Morgan Norris, TREW Brand and Content Strategist, is on top of how AI tools can enhance our technical content writing process (not derail it). She's been researching and piloting various tools and staying abreast of the ever-evolving legal and cultural implications of generative AI. In this episode we cove...
GA4 is Here...It's Time to Bid UA Farewell Forever
April 06, 2023 15:00 - 22 minutes - 15.3 MBLearn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4. If you've logged into your Google Universal Analytics (UA) account on or after March 1, 2023, you've realized that you have a new tool: Google Analytics (GA4). In this episode, Kasey Tyring, Senior Inbound Marketing Specialist at TREW Marketing, walks through the major differences between the two tools and how to get up-to-speed on GA4. A few key points you'll hear during...
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
March 23, 2023 15:00 - 27 minutes - 19 MBLearn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors. Cory Boone, Technical Marketing Manager at Edmund Optics, is a big believer in content marketing for engineering companies, as you'll hear in this episode. He has found that through content, the company builds trust and credibility and stays top-of-mind with prospects and customers. Edmund Optics' multi-faceted content strategy includes daily videos which ra...
Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference
March 09, 2023 18:00 - 40 minutes - 28.1 MBHear the latest electronic components industry and marketing trends presented at the 2023 ERA conference. TREW Marketing Senior Brand and Content Strategist, Morgan Norris joined me for the 2023 Electronics Representatives Association (ERA) conference, held in TREW's hometown of Austin, Texas. In this episode, we share some of the trending topics we heard in keynotes and sessions as well as share highlights from our presentation, Transforming Your Brand Into a Trusted Resource. Some of ou...