FINITE: B2B Marketing Podcast for Tech, Software & SaaS

#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

March 25, 2024 05:00 - 21 minutes - 15.1 MB

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience. With a job title so expansive, this episode dives into the fundamentals of product marketing, and how PM can inform a highly successful, multi-channel strategy. Support the show

#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

February 26, 2024 05:00 - 27 minutes - 18.9 MB

Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you. Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is now - CMO at leading tech company, Flywire. Learn how to take your career by the horns, spot opportunities, and grow your personal arsenal of marketing ...

#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

February 12, 2024 05:00 - 26 minutes - 18 MB

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. This is our first video podcast! Watch it here: https://www.youtube.com/watch?v=j26Cqx1aHdk Support the show

#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

January 08, 2024 05:00 - 27 minutes - 19.1 MB

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy. On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola...

#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

December 18, 2023 05:00 - 27 minutes - 19.2 MB

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers? Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future of the payments industry. He’s had a long and successful career in marketing, formerly at titans like PayPal and Bar...

#141 Your ideal B2B marketing structure with Eric Thum, Head of Marketing at VTS

December 04, 2023 05:00 - 28 minutes - 19.4 MB

This episode is set to inspire the structure of your marketing team, whether small, medium or colossal. Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll get an inside scoop into how he’s achieved this - through an integrated team structure, aligned metrics and more. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing commun...

#141 Your ideal marketing structure with Eric Thum, Head of Marketing at VTS

December 04, 2023 05:00 - 28 minutes - 19.4 MB

This episode is set to inspire the structure of your marketing team, whether small, medium or colossal. Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll get an inside scoop into how he’s achieved this - through an integrated team structure, aligned metrics and more. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing commun...

#141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

December 04, 2023 05:00 - 28 minutes - 19.4 MB

This episode is set to inspire the structure of your marketing team, whether small, medium or colossal. Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll get an inside scoop into how he’s achieved this - through an integrated team structure, aligned metrics and more. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing commun...

#140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

November 20, 2023 05:00 - 29 minutes - 20.1 MB

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting. On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith, Chief Market Officer at Acquia. In the first half of the episode, Jennifer tells us the distinction between a CMO and Chief Market Officer, which is one that has drastic positive effects across ...

#139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

October 31, 2023 05:00 - 31 minutes - 21.9 MB

The SEO and content landscape is shifting. As marketers we all see it, and feel it. On this FINITE Podcast, we’ll let you know how to adapt to these shifts, where SEO should fit in the wider business function and how brand gets involved. We heard from the expert of experts, Erika Varangouli, Head of SEO Branding at Semrush. Semrush is the leading online visibility platform, and Erika leads their SEO community. Suffice to say she knows a lot about the subject. So enjoy! The FINITE Podcas...

#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

October 02, 2023 04:00 - 25 minutes - 17.3 MB

The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same. As CMO at Lucid Software, a leading visual collaboration suite, Nathan has his mind on the entire customer lifecycle and a full range of customer segments. This experience lends itself to the...

#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

September 18, 2023 04:00 - 22 minutes - 15.3 MB

As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing? This episode goes through Davor Kolenc's experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to avoid and when sly tactics enter into manipulation. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communicati...

#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

September 11, 2023 04:00 - 30 minutes - 20.9 MB

From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications ...

#135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

September 04, 2023 04:00 - 23 minutes - 16.5 MB

This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can tackle challenges that arise when businesses utilise artificial intelligence, so you'll gain his insider knowledge on this as well. The F...

#134 Marketing an AI product with Ben Slater, SVP Marketing at Beamery

August 28, 2023 04:00 - 27 minutes - 18.7 MB

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration. Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT. Listen to learn: Go-to-market strategies How to break through the noise How to evolve an AI product to meet the needs of customers The FINITE Podcast is made possible by: - Clarity: the fa...

#134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

August 28, 2023 04:00 - 27 minutes - 18.7 MB

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration. Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT. Listen to learn: Go-to-market strategies How to break through the noise How to evolve an AI product to meet the needs of customers The FINITE Podcast is made possible by: - Clarity: the fa...

#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

August 21, 2023 04:00 - 20 minutes - 14.1 MB

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success. This episode features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can't get off the ground without immense trust from their customers. So listen to gain tips on building trust with your audience, and keeping it. The FINITE Podcast is made possible by: - Clarit...

#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

August 07, 2023 04:00 - 23 minutes - 16.6 MB

This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise. We're joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His opinions will lead you to think about conventional approaches from a new perspective, with tangible takeaways for your own strategy. The FINI...

#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

July 31, 2023 04:00 - 19 minutes - 13.1 MB

Marketing and product, product and marketing. Two peas in the same pod... ideally! Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, their audience. Learn tips on: - How to feed into product development as a marketer - Where to get the right data that informs your product dev...

#130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp

July 17, 2023 04:00 - 21 minutes - 15 MB

You've heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham, Head of Influencer Marketing at ClickUp, shares his unexpected, and highly fruitful, B2B tactics. As we recorded the episode at The Next Web Conference, where the theme was 'Reclaim the future', Chris' approach gives us insight into what the B2B marketing space might look like next. The FINITE Podcast is made possible by: - C...

#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW

July 10, 2023 04:00 - 22 minutes - 15.7 MB

This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies. The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a big buzz for TNW, gaining their largest and most vibrant group of attendees yet. (She even had the President of The Netherlands at the opening ceremony!) Listen to g...

#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid

June 26, 2023 04:00 - 28 minutes - 19.5 MB

Kate Cox, CMO at BrightBid, believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it. Listen to learn her tips for using search in the world of ChatGPT and new search pages. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communicat...

#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly

June 12, 2023 04:00 - 30 minutes - 21.1 MB

Roundtables are the perfect tactic to add value across the customer lifecycle. You just can't replicate such quality conversation and deep connections in any other event format. On this FINITE Podcast episode, Sarah McCredie, Director of Product Marketing at Recurly, outlines her approach to roundtables - Who to invite, where to host and what to talk about. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading tec...

#126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha

May 29, 2023 04:00 - 25 minutes - 17.3 MB

On this podcast episode, learn how Inbar Yagur, Dir. Content and Product Marketing, repositioned Lusha's brand for better B2B marketing success. To do this, she employed exercises in sales and marketing alignment to bring both teams on board. Throughout their planning phase of the project, she took both teams' understanding of sales and marketing data to inform their new Ideal Customer Profile. And once formed, she took time to educate both sales and marketing on their new target audience ...

#125 - The Digital Revolution was Just the Beginning: AI is the Future of Marketing with Vince Howard, Senior Fintech and Web3 Marketing Leader

May 15, 2023 04:00 - 24 minutes - 16.8 MB

Vince Howard is a Senior Marketing Leader working in the FinTech and Web3 space. He joins FINITE podcast host Alex Price to tell his story of entering the marketing world, his growth journey to becoming a marketing leader and offers his perspective on how AI may change the marketing landscape. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency fo...

#124 - Building a world class marketing team with Caitlin Allen, VP of Marketing at OpenComp

April 17, 2023 06:00 - 28 minutes - 19.7 MB

On this week's episode, our host Alex Price is joined by Caitlin Allen, VP of Marketing at OpenComp. Listen as they discuss building high performance marketing teams based on Caitlin's vast experience in the marketing industry working in a variety of B2B businesses and team structures. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for B2B t...

#123 - How marketing & finance can collaborate with Rowan Tonkin, CMO at Planful

April 03, 2023 05:00 - 27 minutes - 19.1 MB

On this week's episode, our host Alex Price is joined by Rowan Tonkin, CMO at Planful. The topic of conversation is how marketing & finance teams can collaborate to achieve the outcomes that ultimately, everyone wants! The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy t...

#122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase

March 20, 2023 06:00 - 26 minutes - 18.8 MB

Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different companies and what PLG success looks like. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SE...

#121 - Startup to scaleup with Emma Mayer, SVP Marketing at BVNK

March 06, 2023 05:00 - 22 minutes - 15.6 MB

Join FINITE podcast host Alex Price and SVP Marketing at BVNK, Emma Mayer, as they discuss the keys to success when building marketing from scratch at a startup & why she enjoys this phase of B2B tech growth. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drive...

#120 - Growing long term demand with Carol Howley, CMO at Exclaimer

February 20, 2023 06:00 - 26 minutes - 18.8 MB

Join FINITE podcast host Alex Price and Chief Marketing Officer of Exclaimer, Carol Howley, as they explore how to go about building long term, sustainable demand for a B2B tech brand, with a focus on revenue generation, not just counting leads. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses del...

#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

February 06, 2023 05:00 - 26 minutes - 18 MB

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...! The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications age...

#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

January 23, 2023 04:00 - 26 minutes - 18.4 MB

In this episode of the FINITE Podcast we'll be exploring content marketing within demand generation with Thomas Peham, VP Marketing at Storyblok. We'll be covering how content marketing fits into Thomas's 2023 marketing strategy, how B2B marketers can get started with content marketing on a limited budget and what Thomas is most excited about in 2023. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology ...

#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

January 09, 2023 05:00 - 20 minutes - 14.4 MB

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM. - And 93x, the le...

#116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

December 19, 2022 05:00 - 29 minutes - 20.8 MB

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity, discuss the exciting intersection of Web3 and B2B marketing. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for B2B technology, sof...

#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

December 05, 2022 05:00 - 28 minutes - 19.5 MB

If you haven't heard of IFS, they're one of the largest and fastest-growing B2B software companies in the market, so we're honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he's enacted in terms of brand and demand gen, and more generally, how he's retained a commercial mindset to drive tangible growth against ambitious objectives. Plus, listen to learn why IFS decided to sponsor the London Cable Car as ...

#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

November 21, 2022 05:00 - 27 minutes - 18.8 MB

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communic...

#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

November 05, 2022 05:00 - 26 minutes - 17.9 MB

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she has turned her organisation into a thriving ecosystem, aligning sales, marketing, finance and other teams for a better culture, an...

#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

October 24, 2022 04:00 - 23 minutes - 16.3 MB

On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth. At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she rids the gaps between sales and marketing in her organisation. The FINITE Podcast is made possible by: - Clarity: the fast growing...

#111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO

September 26, 2022 04:00 - 25 minutes - 18.1 MB

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping out of school at 16, Tom's approach to business is one of learning; learning from other leaders and learning from his team. Listen to ...

#110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

September 12, 2022 04:00 - 28 minutes - 19.8 MB

One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct. On this FINITE Podcast episode, Jenna Chambers, Head of EMEA Partnerships at Terminus, shares her advice on gaining internal support to kickstart ABM programmes that see results. ...

#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

September 05, 2022 04:00 - 27 minutes - 18.8 MB

You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Customer's Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural shifts that should be made in B2B tech orgs, and ways to utilise data for a more lucrative outcome. Find Neil's book here. The FINITE Podcast is made possi...

#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

August 22, 2022 04:00 - 26 minutes - 18.5 MB

Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn's portfolio of enterprise SaaS products, including GoToWebinar. Now, Richard is VP of brand at Workhuman. It probably needs no introduction, but Workhuman is a leading enterprise HR platform, where Richard is currently taking an emotion-led approach to brand market...

#107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

August 08, 2022 04:00 - 24 minutes - 17.2 MB

When your brand values aren't aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge - to uptake and to get buy-in for. On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us through his journey rebranding on a budget. He shares his timeline, objectives, if he worked with freelancers and how he communicated the importance of the rebrand to founders. The FINIT...

#106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

July 25, 2022 04:00 - 23 minutes - 16.2 MB

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people. On this FINITE Podcast, Evelina shares how she leads both functions to reduce silos for successful messaging. The FINITE Podcast is made possible by...

#106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

July 25, 2022 04:00 - 23 minutes - 16.2 MB

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people. On this FINITE Podcast, Evelina shares how she leads both functions to reduce silos for successful messaging. The FINITE Podcast is made possible by...

#105 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

July 25, 2022 04:00 - 23 minutes - 16.2 MB

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people. On this FINITE Podcast, Evelina shares how she leads both functions to reduce silos for successful messaging. The FINITE Podcast is made possible by...

#105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

July 11, 2022 04:00 - 30 minutes - 21.4 MB

While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is. On this FINITE Podcast, Jesus Requena, VP Growth Marketing at Figma, shares how reducing customer churn is, yes, about recapturing the interest of waning users, but also about acquiring the right users in the first place. Jesus' extensive background in self-serve SaaS marketing has given him incredible insights into the details of customer retention, and...

#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

June 27, 2022 04:00 - 26 minutes - 18.6 MB

Blair Josephs Jansen's career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brought her B2C storytelling mindset, and now wants to redefine the standard of branding in our very serious, jargon-filled industry. On this FINITE Podcast episode, you'll gain a fresh perspective on what B2B tech branding can be, from the Senior Brand Strategist at Equinix. The FINITE Podcast is ...

#103 - Where is ABM going next? From the ABM panel at FINITE Fest

June 13, 2022 04:00 - 41 minutes - 28.5 MB

At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next? And answer it they did! Attendees gained an expert-backed view on the future of ABM, including what really counts as ABM (1:100? Maybe not...) and how automation comes into play. We thought we'd share it as a podcast so more B2B marke...

#103 - Where is ABM going next? From the ABM panel at FINITE Fest

June 13, 2022 04:00 - 41 minutes - 28.5 MB

At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next? And answer it they did! Attendees gained an expert-backed view on the future of ABM, including what really counts as ABM (1:100? Maybe not...) and how automation comes into play. We thought we'd share it as a podcast so more B2B marke...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Episodes

Twitter Mentions