A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates
Content Marketing, Engineered Podcast | TREW Marketing
English - April 04, 2024 15:00 - 42 minutes - 29.3 MB - ★★★★★ - 19 ratingsMarketing Business Education How To b2b marketing marketing to engineers b2b content marketing industrial marketing b2b inbound marketing manufacturing marketing technology marketing embedded marketing technical marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts.
In this episode, we discuss the benefits and considerations of starting a B2B podcast. We explore the growing popularity of podcasts and the opportunities they present for B2B companies. We also discuss the different formats of podcasts, such as interviews and solo episodes, and the misconceptions people have about podcasting. The conversation covers the importance of planning and strategy before starting a podcast, as well as the tactical steps involved, such as naming the podcast, designing the creative for the podcast, establishing an RSS feed, and choosing an online recording software. We also cover the different ways to measure the success of a podcast.
Jordan and I share our recommendations for equipment, including laptops, cameras, microphones, and lighting.
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