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How Inefficient Processes Hold Your Freight Brokerage Back

Everything is Logistics

English - April 02, 2024 10:00 - 55 minutes - 37.8 MB - ★★★★★ - 23 ratings
Marketing Business blythe brumleve digital dispatch demand marketing logistics freight inbound marketing trucking transportation ecommerce supply chain Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


In this episode, Blythe and Sean McGillicuddy, Chief Revenue Officer at Tai Software, explore how inefficient processes can hold back freight brokerages. Sean shares valuable advice on optimizing operations, leveraging data and analytics, and developing a strong brand identity to attract and retain customers. He also discusses auditing processes, utilizing TMS analytics, balancing marketing/sales efforts, implementing AI/automation, and understanding modern buyers' needs - all aimed at helping brokerages improve efficiency and drive growth.

LINKS:

Sean's LinkedInTai Software's website


WATCH THE FULL EPISODE HERE

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