Everything is Logistics artwork

Everything is Logistics

445 episodes - English - Latest episode: 11 days ago - ★★★★★ - 23 ratings

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.  

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. 

120k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight. 

Marketing Business blythe brumleve digital dispatch demand marketing logistics freight inbound marketing trucking transportation ecommerce supply chain
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Episodes

Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role

July 11, 2024 10:00 - 37 minutes - 26 MB

In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople. Holly offers advice on creating a balanced sales team with both "hunters" and "farmers," and discusses the importance of aligning commercial strategy with team structure. She also shares tips on crafting effective cold calls and the underu...

Freight Friends: Space Logistics, Shipping Canals, and Fighting Food Fraud in Our Supply Chain

July 09, 2024 10:00 - 2 hours - 82.9 MB

Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe are talking about space logistics, NASA, and food fraud, as well as Grace's experience attending a recent Samsara conference where asset tracking was the highlight of the event. LINKS:  Grace’s Linktree Cracking the Code: Intent Data and the Future of Logistics Marketing with Kara Brown Archimedes and a Boat Lift: the Falkirk Wheel The Rise of the Building Material Distributors WATCH THE FULL ...

Navigating the New American Dream with Chris Jolly The Freight Coach

July 04, 2024 10:00 - 1 hour - 49.8 MB

In this episode of Everything is Logistics, Blythe speaks with Chris Jolly, aka The Freight Coach. They discuss Jolly's motivation to become an entrepreneur after feeling unfulfilled in the corporate world. He shares his mindset shift from chasing vanity metrics to focusing on creating genuine impact. Jolly also reflects on the challenges of changing people's negative perceptions of freight brokers. LINKS: Chris' LinkedIn Feedback? Ideas for a future episode? Shoot us a text here to let u...

Cracking the Code: Intent Data and the Future of Logistics Marketing

July 02, 2024 10:00 - 47 minutes - 32.9 MB

In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies.  Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging.  She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers unders...

The Biggest Marketing and Sales Takeaways from TMSA's Elevate Conference

June 27, 2024 10:00 - 1 hour - 60.1 MB

In this episode of Everything is Logistics, we're recapping takeaways from TMSA in New Orleans, held from June 5-7, 2024. Recorded live, this roundtable discussion features insights from an in-house marketer, a marketing agency leader, and a company founder, offering valuable perspectives on marketing and sales strategy. GUESTS: Aaron Dunn: Director of Sales & Marketing, PDQ America, and Co-Host of  Trucking for Millennials podcast Leigh Sauter: Director of Operations & Strategy, Virago M...

Resilience in Your Supplier Relationships with Suppeco

June 25, 2024 10:00 - 1 hour - 53.7 MB

In this episode of Everything is Logistics, Blythe speaks with Sheldon Mydat, CEO and Founder at Suppeco. They discuss the importance of relationship-driven resilience in procurement, and how Suppeco's platform facilitates collaboration and transparency between suppliers and customers.  Mydat explains how the platform incorporates live data, automation, and AI to provide actionable insights and streamline processes. He also shares his journey of launching Suppeco during the COVID-19 pandemi...

The Podcaster's Playbook: Insights from a Decade Behind the Mic

June 20, 2024 10:00 - 57 minutes - 39.2 MB

In this episode of Everything is Logistics, Blythe reflects on her podcasting journey and the importance of being a lifelong learner. She discusses leveraging online resources, understanding business fundamentals, and reverse-engineering successful content strategies to help your podcast stand the test of time. QUESTIONS ASKED: What was your entry into podcasting and podcast production? What is your educational background? And has it been helpful in your endeavors? What is the most helpf...

Using a Podcast to Create Relationships with Freight Agent Dave Gulas

June 18, 2024 10:00 - 41 minutes - 28.8 MB

In this episode of Everything is Logistics, Blythe speaks with Dave Gulas, a former pharmaceutical sales executive who co-founded EZDC 3PL, an e-commerce fulfillment company. Dave talks about pivoting to the logistics industry during the COVID-19 boom, partnering with SPI Logistics as a freight agent, and the value of networking and building relationships. He also offers insights into his content marketing strategy and the impact of his "Beyond Fulfillment" podcast. QUOTES: "If you just st...

Where Freight Marketing Goes Wrong with Virago's Jennie Malafarina

June 13, 2024 10:00 - 1 hour - 46.1 MB

In this episode we're talking with Jennie Malafarina, CEO of Virago Marketing on the common pitfalls companies make with freight marketing, including failing to research their target market, using overused stock imagery, and neglecting to embrace new channels like podcasting. Malafarina stresses the importance of building a personal brand and shares insights into creating a strategic revenue generation plan. LINKS: Jennie's LinkedIn Viraago Marketing's Website Ed Burns' Post on Images J...

Why I Separated Digital Dispatch and the Everything is Logistics Podcast

June 11, 2024 10:00 - 54 minutes - 37.3 MB

In this episode of Everything is Logistics, Blythe explains the reasons behind her decision to separate her podcast from her web design company, Digital Dispatch. She discusses the need for better communication with clients, upgrading her financial acumen, and streamlining processes to maintain profitability and sustainability. QUOTES: "I went through and I wrote down every part of the process for onboarding, off-boarding, what happens during lead conversations, what happens when somebody ...

Delivering Innovation with DHL's Jennifer Miller

June 06, 2024 10:00 - 47 minutes - 32.7 MB

In this episode of Everything is Logistics, Blythe speaks with Jennifer Miller, Vice President Integrated Transportation at DHL Supply Chain. They discuss DHL's history as a parcel delivery pioneer, its evolution into a global logistics powerhouse, and its early adoption of digital technologies. Jennifer shares insights into DHL's use of robotics, AI, and sustainable vehicles to drive innovation and meet evolving customer needs. QUOTES: "When you have men and women in an organization, you'...

Freight Friends: Tugboats, Barges, and Uber Freight's Carrier Summit Recap

June 04, 2024 10:00 - 2 hours - 93.7 MB

Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they give some love to the unsung modes of shipping: tugboats and barges. Grace also gives us insight into Uber's third annual Carrier Summit, and gals close out the show by talking about the illegal ivory supply chain, Hubble Network, and good freight marketing. QUOTES: "Conventionally, tugboat captains move close to the assisted vessel to be able to grab the messenger line from the assisted vessels troops...

Robotics, Data, and Optimization with Dexory's Oana Jinga

May 30, 2024 10:00 - 45 minutes - 31.3 MB

In this episode, Blythe and Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discuss the company's tall, autonomous robotics solution that collects granular data from warehouses to create a dynamic digital twin environment. Jinga shares insights on leveraging this data for optimization, consolidating product locations, identifying discrepancies with WMS systems, and orchestrating other robotics operations. LINKS: Oana's LinkedIn Dexory's Website QUOTES: "The ...

Why This Freight Agent Only Hires Family

May 23, 2024 10:00 - 1 hour - 50.8 MB

In this episode of Everything is Logistics, we talk with Steve Burroughs, agency owner at SPI Logistics, who exclusively hires family members to work at his freight agency. Hear how this approach has shaped the dynamics of his business, from maintaining work-life balance to building a resilient and loyal team. Steve shares personal anecdotes and lessons learned from integrating family into his professional world and navigating the intricacies of the freight market. LINKS: Steve's LinkedIn ...

From Intern to CEO with uShip's Heather Hoover-Salomon

May 21, 2024 10:00 - 59 minutes - 40.7 MB

In this episode of Everything is Logistics, Blythe speaks with Heather Hoover-Salomon, CEO of uShip, about her journey from a PR intern to leading the 20-year-old company. She discusses writing an unsent resignation letter that changed her career trajectory, advocating for customers, embracing AI, and encouraging women in logistics. Heather also explores navigating entrepreneurial challenges, leveraging data for streamlined solutions, promoting diversity in male-dominated industries, and...

The Container Operating System with Gnosis Freight

May 16, 2024 10:00 - 56 minutes - 38.6 MB

In this episode of Everything is Logistics, Blythe speaks with Jake Hoffman, CTO of Gnosis Freight, about container visibility and execution in global supply chains. He explains how Gnosis provides a "container operating system" that connects disparate data sources to give shippers real-time visibility and enable automated execution. Jake also discusses overcoming imposter syndrome when tackling unsolved supply chain data challenges, the importance of managing supply chain exceptions, an...

Freight Broker Training and Content Marketing Strategy with Freight 360

May 14, 2024 10:00 - 1 hour - 57 MB

In this episode, Nate Cross and Ben Kowalski, creators of the Freight Broker Basics course and the Freight 360 podcast, share their insights on content marketing, freight broker training, and balancing work with side projects. They offer valuable tips on prospecting, follow-up processes, cold-calling techniques, and how AI tools like ChatGPT can aid brokers. The two also cover challenges new brokers face, creating authentic content, effective marketing emails, and advice for managing persona...

Alibaba's tools for cross border shipping and global sourcing with Yikun Shao

May 09, 2024 10:00 - 44 minutes - 30.5 MB

In this episode, Blythe and Yikun Shao, Head of North America Supply Chain at Alibaba.com, discuss how the platform helps small and medium businesses with global sourcing and logistics. Shao highlights Alibaba's AI tools like language translation, image generation for product design, and logistics marketplace. He also details educational resources on trade compliance, managing cross-border shipping challenges, and navigating customs regulations. LINKS: Yikun's LinkedIn Alibaba.com QUOTES...

100 Years of Transportation Marketing and Sales

May 07, 2024 10:00 - 1 hour - 41.8 MB

In this episode, Blythe and Jennifer Karpus-Romain, the Executive Director of the Transportation Marketing & Sales Association (TMSA), discuss the organization's 100-year history, digital transformation, and the upcoming ELEVATE 2024 conference in New Orleans from June 9-11, 2024. Jennifer also shares insights into TMSA's marketing strategies, award programs, and educational content designed to help logistics professionals enhance their marketing and sales skills.  LINKS: Jennifer's Linked...

The 2024 Freight Agent Playbook with SPI Logistics

May 02, 2024 10:00 - 47 minutes - 32.7 MB

In this episode, Mike Mikulik, VP of Marketing and Sales at SPI Logistics, offers an insider's perspective on the freight agent model. He and Blythe discuss topics like commission structures, technology tools, carrier vetting, and effective sales strategies. Whether you're considering becoming a freight agent or want to improve your current operations, this episode provides the information needed to navigate and thrive in the competitive logistics industry. LINKS: Mike's LinkedIn Email Mi...

Freight Friends: The State of Freight, Warehouse Drones, and Snack Production Logistics

April 30, 2024 10:00 - 2 hours - 83.5 MB

Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they unpack the current state of the freight market and its economic drivers. Discover cutting-edge business ideas like using drones to streamline warehouse inventory, leveraging digital twin technology for optimizing manufacturing, and implementing AI-driven phone systems for smoother logistics operations. Plus, don't miss their exploration of the logistics behind the diverse flavors in the booming snack indu...

From Nuclear Power to Logistics Software: The ProShip Story

April 25, 2024 10:00 - 53 minutes - 36.6 MB

In this episode, Justin Cramer, co-founder of ProShip, and Blythe discuss what it's like managing thousands of parcel shipments daily. He explains his transition from the Navy to logistics software, handling peak seasons across industries, and integrating carrier compliance updates. The episode also explores separating systems of record, the onboarding process for enterprise shippers, and how AI could enhance predictive transit time estimates based on weather, events, and other data. LINKS:...

Automating Annoying Phone Calls in Freight with Happyrobot

April 23, 2024 10:00 - 1 hour - 42.3 MB

In this episode, Blythe speaks with Pablo Palafox, CEO of Happyrobot, about using AI-powered voice assistants to automate repetitive tasks in freight operations. They discuss Pablo's background in industrial engineering and computer science, and how Happy Robot's technology can free up logistics teams to focus on higher-value work, improving efficiency and customer service. LINKS: Pablo's LinkedIn Happyrobot's website Email Happyrobot WATCH THE FULL EPISODE Feedback? Ideas for a future...

Great Lakes Shipping and Michigan's Natural Resources with Rust Belt Kid

April 16, 2024 10:00 - 59 minutes - 40.8 MB

In this episode of Everything is Logistics, Blythe speaks with Jack Zwart, the shipping manager at GatorBar, a manufacturer of composite rebar in Michigan's Upper Peninsula. He shares information on the history and importance of the Rust Belt, the role of the Great Lakes in raw material shipping, and the value of building personal relationships with carriers. Jack also explains how he stumbled into his manufacturing role, the unique transportation challenges faced by rural Midwest shippers, ...

Freight Friends: The Chocolate Crisis, Changing Retail Landscape, and Truck Advertising

April 11, 2024 10:00 - 1 hour - 79.3 MB

Grace Sharkey and Blythe are back with another episode of Freight Friends! This time the duo addresses the evolving retail landscape, including Shein's supply chain services and Amazon's "Just Walk Out" technology halt. They also discuss the Baltimore bridge collapse and the rise of online misinformation, covering a range of timely logistics and supply chain topics. LINKS: Grace's Linktree  FightingForTruckers.com How to reverse image search Formula1 chief appalled to find his team mana...

Happy Accidents with Greenscreens CEO Dawn Salvucci-Favier

April 09, 2024 10:00 - 1 hour - 62.9 MB

In this episode, Blythe speaks with Greenscreens CEO and Chief Product Officer Dawn Salvucci-Favier about her transition from administrative assistant to freight tech innovator. Dawn discusses the evolution of freight brokerages, TMS systems, and the power of predictive pricing using AI and machine learning. She also shares insights into the changing freight landscape and strategies driving successful freight tech companies. LINKS:  Dawn's Email: [email protected]  Dawn's LinkedIn Gre...

Maritime Roundup: Experts Detail the Legal, Journalism, Data, and Merchant Mariner POV

April 04, 2024 10:00 - 2 hours - 120 MB

In this episode, we're going to examine the maritime sector's impact on global trade after the Baltimore Bridge collapse.  In this roundup, we're featuring conversations with a TikTok-famous merchant mariner Gabby Salazar, who defies industry norms; Chris Cook, who uses data to track grain shipments through Ukraine; maritime attorney Lauren Beagan, explaining the complexities of maritime law; and Nick Chubb, showcasing how technology streamlines ancient shipping practices. Whether you're i...

How Inefficient Processes Hold Your Freight Brokerage Back

April 02, 2024 10:00 - 55 minutes - 37.8 MB

In this episode, Blythe and Sean McGillicuddy, Chief Revenue Officer at Tai Software, explore how inefficient processes can hold back freight brokerages. Sean shares valuable advice on optimizing operations, leveraging data and analytics, and developing a strong brand identity to attract and retain customers. He also discusses auditing processes, utilizing TMS analytics, balancing marketing/sales efforts, implementing AI/automation, and understanding modern buyers' needs - all aimed at helpi...

A Crash Course in Freight AI with Garrett Allen

March 28, 2024 10:00 - 1 hour - 48.3 MB

In this episode, Blythe discusses the world of AI in freight with Garrett Allen, the co-founder of LoadPartner. Garrett discusses the current state of AI and how businesses can prepare for AI adoption. He also explains how AI can enhance logistics operations, addresses concerns about job displacement, and discusses the future of AI across the industry. LINKS: Podcast: Will LoadPartner AI Replace Trucking Industry Check Calls? w/ Garrett Allen Garrett on X Garrett's LinkedIn LoardPartne...

Building a Digital Marketplace for Equipment with REPOWR

March 26, 2024 10:00 - 55 minutes - 38.4 MB

In this episode, Blythe speaks with Jake Battles, VP of Business Development and Sales at REPOWR, about how his company has built a digital marketplace for renting trailers and equipment. Jake explains the challenges of trailer utilization, REPOWR's innovative solution, and how it benefits carriers and shippers alike. He also highlights pioneering approaches that increase supply chain flexibility and efficiency through intelligent trailer-sharing. LINKS:  Jake's LinkedIn REPOWR LinkedIn ...

How to Promote Your Company with Marina Mayer

March 21, 2024 10:00 - 28 minutes - 19.6 MB

In this episode, Blythe speaks with Marina Mayer, the Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, about her journey in the logistics industry. Marina discusses the importance of promoting women in supply chain, the challenges of editorial planning, and her advice for independent creators. She also provides insights into her favorite tools, books, and logistics facts, and provides valuable perspectives for those passionate about supply chain, content creation, and g...

Leveling Up Your Freight Sales Strategy

March 19, 2024 10:00 - 33 minutes - 23 MB

This episode features a discussion between Blythe and Holly LaBoda from "Logistics Luminaries Live!" focusing on leveling up freight sales strategy. Topics include bridging the gap between marketing and sales, leveraging content creation for customer engagement, the power of storytelling, and using AI tools to enhance sales processes. This episode provides valuable takeaways for logistics professionals seeking to improve their sales approach, align marketing efforts, and effectively connect ...

Manifest Panel: How Is True Visibility Achieved?

March 14, 2024 10:00 - 39 minutes - 27.2 MB

This episode highlights a panel discussion moderated by Blythe, from Manifest: The Future of Supply Chain & Logistics, focusing on the topic of "Multimodal Shipping & International Growth: How is True Visibility Achieved?" Panelists included:  Charlie Cunnion, VP, Supply Chain & Customer Service, CMPC Forest Productions NA Jim McCullen, CIO, Century Supply Chain Solutions Andrew Petrisin, Supply Chain Advisor, U.S. Department of Transportation  Peter Weis, CIO, SVP Supply Chain, ITS Logi...

Women Transforming Logistics with Ryder's Kristy Killingbeck

March 12, 2024 10:00 - 28 minutes - 19.8 MB

In this episode, Blythe and Kristy Killingbeck, VP of Supply Chain Operations at Ryder, discuss evolving shipper expectations, the push for automation like AGVs, navigating the labor landscape across the U.S., and her perspective on mentorship for women in supply chain leadership roles. Kristy also describes what it's like to manage 40 facilities and a $1 billion freight book for major CPG brands. LINKS: Ryder's Website Kristy's LinkedIn WATCH THE FULL EPISODE HERE Feedback? Ideas for a...

Advancing Freight Tech with Ryan Schreiber

March 07, 2024 11:00 - 29 minutes - 20.1 MB

In this episode, Blythe and Ryan Schreiber, the Chief Growth Officer at Metafora, discuss AI readiness, integrating data sources, developing a strong data strategy, and identifying specific business use cases. Drawing from his diverse background spanning freight brokerage to tech startups, Ryan also offers practical advice for companies looking to successfully implement AI and extract meaningful insights from their data. LINKS: Ryan's LinkedIn Metafora's website WATCH FULL EPISODE HER...

Freight Friends: The Makeup Supply Chain, Automating Manufacturing, and Freight Broker Advice

March 05, 2024 11:00 - 2 hours - 85.8 MB

Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo discusses ISO Technologies releasing service awards for carriers, advice for freight brokerages, automating manufacturing, and the supply chain of makeup. LINKS: Grace’s Linktree Sisters of the Road: Inside a cross-country tour spotlighting 40 truckers during Women’s History Month Live From Northwest Arkansas: A Conversation with Shelley Simpson HBO's Lovecraft Country Contains a Cruci...

Building a Logistics Technology Lab with Ryder's Nate Robert

February 27, 2024 11:00 - 33 minutes - 23.3 MB

In this episode, Blythe and Nate Robert, founder of logistics startup Baton, discuss how his company was acquired by Ryder to build out their new Silicon Valley-based technology lab. The goal of the 40-person lab consisting of engineers, designers, and product managers is to solve pain points identified through engagement with Ryder operators. This includes tackling the driver efficiency issue of only 6.5 productive hours out of an 11-hour driving day. LINKS: Ryder's Website Press Release...

The Most Interesting Things We Saw at Manifest

February 22, 2024 11:00 - 48 minutes - 33.5 MB

Grace Sharkey is back for a special live edition of Freight Friends recorded during Manifest: The Future of Supply Chain and Logistics in Las Vegas. Discussed on the show are the latest visibility technology and the problems that still need to be solved to achieve true end-to-end solutions, along with some of our favorite booths and trade show marketing on the 500-square-foot expo floor.  Also, shout out to Zehl Logistics for hosting us at their podcast booth, which was a genius way of gett...

How To Approach Website Redesigns

February 20, 2024 11:00 - 56 minutes - 38.7 MB

In this episode, Blythe explains how to organize a website redesign project into phases based on priority, starting with an MVP launch before adding other features. Listeners are presented with tips for gathering the necessary "ingredients" ahead of time - such as detailed page outlines, text, images, bios, etc. - to make development smoother. Other audience takeaways include strategies for getting stakeholder buy-in early, while also limiting feedback rounds later to avoid getting derailed ...

How Relay Payments Fights Fraud and Fosters Relationships

February 15, 2024 11:00 - 59 minutes - 40.9 MB

In this episode, Blythe discusses fighting fraud and the value of great customer service with Meghann Erhart, EVP at Relay Payments. She emphasizes customer service rooted in empathy, honed through over 15 years in the industry and firsthand experiences with drivers. Meghann also stresses the importance of kindness and fostering strong relationships within the freight community. LINKS: Relay Payments' Website Meghann's LinkedIn WATCH THE FULL EPISODE HERE Feedback? Ideas for a future ep...

A Freight Sales Masterclass with MoLo Co-Founder Stephan Mathis

February 13, 2024 11:00 - 1 hour - 54.1 MB

In this episode, Blythe discusses the art of freight sales with 15-year industry veteran and former MoLo cofounder, Stephan Mathis. He shares tips on building trust and long-term partnerships, overcoming adversity to strengthen relationships, leveraging storytelling and reviews to stand out, and developing a personal brand on LinkedIn, as well as providing more invaluable advice for new and experienced brokers alike.  Overall, this episode serves as a masterclass on setting a brokerage up fo...

What It Takes to Make It in the Freight Brokerage Business

February 08, 2024 11:00 - 38 minutes - 26.3 MB

In this episode, Blythe interviews Anita Bassi, Vice President of People and Operations at  SPI Logistics. They discuss her career journey in the freight industry, the day-to-day challenges freight agents face, and the unique way SPI supports its agents through technology assistance and proactive fraud prevention to reduce turnover and cultivate enduring partnerships. Anita also emphasizes the importance of networking and continual career development for freight agents to stay competitive, a...

Freight Friends: Freight Drama, Building Personal Brand, and Logistics of Magnets and Flowers

February 06, 2024 11:00 - 1 hour - 51.3 MB

Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo discusses the ongoing legal cage match between Project44 and FourKites that could set new precedents around corporate libel laws. They also focus on relationship-building over product-pushing to stand out among the 33% rise in freight brokers vying for business. Other takeaways include fascinating details about the logistics process, like magnetizing metals for industrial uses and shipping p...

The Future of Freight Broker Software

February 01, 2024 11:00 - 56 minutes - 38.6 MB

In this episode of Everything is Logistics, host Blythe Brumleve and Walter "Mitch" Mitchell, CEO of Tai Software, discuss logistics innovations that will revolutionize operations and accounting workflows for freight brokers in 2024 and beyond. Mitch highlights automation and AI breakthroughs that slash manual tasks by up to 90% while making shipments more profitable. He also shares best practices for system migrations, untangling carrier relationships, and using data to gain competitive adv...

Quick Website and Marketing Wins in 2024

January 30, 2024 11:00 - 50 minutes - 34.4 MB

In this episode of the "Everything Is Logistics" podcast, host Blythe Brumleve discusses quick website wins and improvements for 2024, building on a previous episode from 2023. She emphasizes the importance of owning your website as a key platform you control, unlike social media and using it to build trust and facilitate conversions. The goal is to craft an experience where visitors easily find social channels, convert to leads or book sales meetings. Feedback? Ideas for a future episode? ...

How the Manifest Conference Doubled Attendance

January 25, 2024 11:00 - 44 minutes - 30.7 MB

Manifest is one of the fastest-growing supply chain conferences, more than doubling attendance within just a couple years. In this episode, host Blythe Brumleve interviews Senior Vice President of Partnerships at Manifest/Connective, Dan Reiss, about what has fueled this explosive growth. He explains how Manifest differentiated itself from other logistics events by focusing on the latest technologies across the entire supply chain, not just freight and logistics operations. By curating innov...

How War Affects Global Shipping with Sal Mercogliano

January 23, 2024 11:00 - 1 hour - 67.4 MB

This episode features Sal Mercogliano, the mastermind behind the "What is Going On With Shipping" YouTube channel. He discusses global shipping's evolution dating back to WWII times, delving into its impact on local store prices, international trade policies, and the world's fascination with logistics. From conflicts like the Russia-Ukraine and Red Sea crises to supply chain strategies, Sal's insights shed light on the domino effect of shipping delays, offering a fresh perspective on just-in...

How Freight Companies Are Managing Their 2024 Marketing Budgets

January 11, 2024 11:00 - 1 hour - 42.7 MB

Today, I wanted to share an episode I recorded for Charlie Pesti, the logistics PR extraordinaire. Moderated by John Monarch, the discussion centers around how freight companies are managing their 2024 marketing budgets. Panelists include Steve Bonadio, VP of Global Marketing at Tive Inc., Clara Flaherty, Co-Founder and Head of Growth at CarrierSource, and Gemma Fiorentino, CEO of Consono, and myself. Together, we provide a comprehensive analysis of the latest market report, surveying decisi...

What Do Truckers Want? Insights from Drive My Way's Beth Potratz

January 09, 2024 11:00 - 52 minutes - 36.4 MB

This episode features Beth Potratz, founder and CEO of Drive My Way, discussing driver recruiting, retention, and helping drivers find fulfilling jobs. She explains what drivers want today, and how carriers can better communicate with and support drivers through feedback loops. Providing valuable perspectives on improving the driver experience, she also discusses personalized recruiting platforms and nurturing driver relationships. LINKS: Beth Potratz LinkedIn Drive My Way Website WATCH ...

Cargo Crimes and Disaster Logistics

January 05, 2024 11:00 - 3 hours - 127 MB

In this episode, we're covering one of the more fascinating topics in all of supply chain - crime, fraud, and disasters. Grace Sharkey also makes her debut in the best of compilation because we cover cargo crime in each one of our monthly episodes. Meanwhile, the other portion of this compilation revolves around Disaster Logistics - where we have some of the best and brightest in logistics trying to optimize recovery efforts during some extremely challenging situations. These episodes will ...

Guests

Alban Brooke
1 Episode

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