Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role

Everything is Logistics

English - July 11, 2024 10:00 - 37 minutes - 26 MB - ★★★★★ - 23 ratings
Marketing Business blythe brumleve digital dispatch demand marketing logistics freight inbound marketing trucking transportation ecommerce supply chain Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Freight Friends: Space Logistics, Shipping Canals, and Fighting Food Fraud in Our Supply Chain

In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople.

Holly offers advice on creating a balanced sales team with both "hunters" and "farmers," and discusses the importance of aligning commercial strategy with team structure. She also shares tips on crafting effective cold calls and the underutilized power of phone communication in modern sales.

LINKS:

Holly’s LinkedIn Logistics Luminaries, Live! with Blythe Brumleve Luminaries Consulting’s website

WATCH THE FULL EPISODE HERE

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