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Episode 66 - Here's a Few Spring 2024 Google Search Tips for Banks & Credit Unions

Hit Record Podcast - FI GROW Solutions

English - April 17, 2024 13:00 - 12 minutes - 8.59 MB - ★★★★★ - 11 ratings
Marketing Business Management credit unions community banks banks digital marketing social media marketing sales sales strategy inbound marketing inbound lead generation business growth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 65 -Believe it or Not...Social Media for Banks & Credit Unions has Really Not Changed Much in the Last 10 Years!
Next Episode: Episode 67 - How to Avoid BIG Mistakes with Email Data and Bank or Credit Union Marketing

In this conversation, Meredith Olmstead, CEO of FI GROW Solutions, and Rebecca Gwaltney, FI Grow's inbound marketing manager, delve into the critical role of Search Engine Optimization (SEO) for banks and credit unions. They explore the latest trends in consumer search behavior and discuss strategic SEO practices aimed at boosting the online presence of financial institutions.

Key Takeaways:

1. SEO is Fundamental for Visibility: SEO involves optimizing content with relevant keywords to ensure a bank or credit union's services appear prominently in search engine results. This visibility is crucial for attracting potential customers searching for financial products or solutions.

2. Trends in Consumer Searches Influence Strategy: Consumer search behavior, including the volume and nature of searches, guides the content and product offerings of financial institutions. For instance, rising searches for debt consolidation loans indicate a market need that banks and credit unions can address through targeted products and content.

3. Local SEO and Long-Tail Keywords Offer Competitive Edges: Incorporating local keywords into content can significantly improve a financial institution's visibility in specific regions. Additionally, long-tail keywords, which are more specific search queries, can attract a more targeted audience with less competition, offering a strategic advantage in content marketing.