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The Power of Developing a Personal Brand in an Industrial Sales Role
Content Marketing, Engineered Podcast | TREW Marketing
English - March 21, 2024 15:00 - 41 minutes - 28.7 MB - ★★★★★ - 19 ratingsMarketing Business Education How To b2b marketing marketing to engineers b2b content marketing industrial marketing b2b inbound marketing manufacturing marketing technology marketing embedded marketing technical marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Updating your 2024 & 2025 SEO Strategy with Kyle Roof
In this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand is as an individual's identity and reputation both online and in person. We talk about how personal branding fosters trust and loyalty among customers.We also discuss how to define and enhance a personal brand by identifying your strengths. The conversation also covers how personal branding should align with your company's corporate brand.
Takeaways:
Personal branding is essential for salespeople to establish themselves as trusted resourcesIdentify your strengths and what sets you apart from others to define your personal brandAlign your personal brand with your company's brand, but also maintain your own unique toneImagery and visual cues can enhance your personal brandUse AI tools to brainstorm ideas, but ensure that your personal brand remains authenticStart with small steps like posting on LinkedIn, commenting on posts, and creating videos