Latest Tuned Podcast Episodes
Are IP Principles Different in Latin America?
Brand Tuned - Rounded Business Design - July 05, 2024 05:00 - 48 minutes ★★★★★ - 76 ratingsIP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters. Among other things the episode discusses: How business design an...
How Tom Gardner Built and Branded Multiple Businesses
Brand Tuned - Rounded Business Design - June 07, 2024 05:11 - 37 minutes ★★★★★ - 76 ratingsJoining us in this episode is an ex-Mckinsey consultant, Tom Gardner, a serial entrepreneur known for his analytical approach to branding. He draws on his experience of launching several brands across different industries, both B2B and B2C. Tom shares his journey in branding, marked by a blend ...
Mission-Driven Entrepreneurship with James Brown
Brand Tuned - Rounded Business Design - May 02, 2024 23:00 - 39 minutes ★★★★★ - 76 ratingsJoining us in this episode is James Brown, founding director of Mobiloo, the world's first mobile accessible toilet and changing place designed to cater to disabled people requiring extra equipment and space. Mobiloo has created a huge range of opportunities for tens of thousands of disabled peo...
Navigating Branding and Growth with Paul Fernandez
Brand Tuned - Rounded Business Design - April 24, 2024 10:43 - 31 minutes ★★★★★ - 76 ratingsIn this episode of the Brand Tuned podcast, we welcome Paul Fernandez, CEO of The Growth Guys, to discuss the journey of starting and branding his growth marketing company during the pandemic. Paul shares insights from his past experiences, the challenges of defining and living up to a brand pro...
How to Create Transformative Brands with Emmanuel Probst
Brand Tuned - Rounded Business Design - December 02, 2022 08:00 - 34 minutes ★★★★★ - 76 ratingsIn this episode, Emmanuel Probst, a Global Lead, Brand Thought-Leadership at Ipsos and an adjunct professor teaching consumer market research at UCLA, shares with us how to create a transformative brand. Emmanuel has 17 years of background in marketing and market research experience, such as at...
Your Branding & IP Questions Answered
Brand Tuned - Rounded Business Design - November 21, 2022 10:00 - 20 minutes ★★★★★ - 76 ratingsHaving recently asked people what their top questions are about branding and IP (Intellectual Property), I decided to record my answers in this episode. The questions answered in this episode include: What are the different ways I can protect my brand? Do I need international protection or is...
Takeaway lessons from Sean Adams' Masterclass on Identity Design
Brand Tuned - Rounded Business Design - November 11, 2022 06:00 - 18 minutes ★★★★★ - 76 ratingsIn this episode I discuss some thoughts following the recent podcast with Sean Adams, an internationally recognized graphic designer, and the chair of undergraduate and graduate graphic design at Art Center College of Design in California. I found Sean's approach refreshingly client focused ...
Sean Adams - How to Succeed with Identities Without Really Trying
Brand Tuned - Rounded Business Design - October 28, 2022 05:00 - 51 minutes ★★★★★ - 76 ratingsIn this episode, Sean Adams, an internationally recognized graphic designer, and the chair of undergraduate and graduate graphic design at Art Center College of Design in California tells us to succeed with identities without really trying. Sean Adams is the author of multiple best selling bo...
How to Succeed with Identities Without Really Trying
Brand Tuned - Rounded Business Design - October 28, 2022 05:00 - 52 minutes ★★★★★ - 76 ratingsIn this episode, Sean Adams, an internationally recognized graphic designer, and the chair of undergraduate and graduate graphic design at Art Center College of Design in California tells us to succeed with identities without really trying. Sean Adams is the author of multiple best selling bo...
Identity - Creating Your Purple Cow
Brand Tuned - Rounded Business Design - October 21, 2022 05:00 - 23 minutes ★★★★★ - 76 ratingsIs being unique your ultimate goal in your business? How, exactly, do you stand out from your competitors and make sure that you remain a purple cow? A crucial part of a business’ success is being distinctive and visibly different from its competitors. This is the main objective in creating b...
Strategic Creativity - Being Relevant and Resonating
Brand Tuned - Rounded Business Design - October 14, 2022 05:00 - 53 minutes ★★★★★ - 76 ratingsIn this episode Robin Landa explains strategic creativity. Robin Landa is a Distinguished Professor in the Michael Graves College at Kean University. She specializes in advertising ideas and art direction, creative thinking, graphic design and branding and has written bestselling books includi...
Why Focus on Ownership
Brand Tuned - Rounded Business Design - October 07, 2022 05:00 - 15 minutes ★★★★★ - 76 ratingsThere are many misconceptions when in comes to IP ownership. In this podcast I outline why it's important to ensure you own what you create for your business. Owning what we do is about retaining control rather than giving away the value of our knowledge and skills. Among other things, that in...
One Brand, One Brand Voice - How to Align Everyone in your Company with the One Brand Voice
Brand Tuned - Rounded Business Design - September 30, 2022 05:00 - 41 minutes ★★★★★ - 76 ratingsIn this episode, we discuss having one brand voice with Chris West, the founder of Verbal Identity. Chris is a specialist in helping brand leaders align their teams in one voice. He is also the author of Strong Language, the #1 best-selling book on Amazon in Language Communication. We tackle ...
Brand Strategy for Start-ups and Beyond
Brand Tuned - Rounded Business Design - September 23, 2022 05:00 - 40 minutes ★★★★★ - 76 ratingsIn this episode, I talk about brand strategy for start-ups. Brand strategy is an overused term in the branding industry. I discuss what makes for a good brand strategist and how they can best support businesses. Sometimes, design is what's needed. Other times it's support to understand which...
Calling Bullsh*t on Brand Love
Brand Tuned - Rounded Business Design - September 16, 2022 05:00 - 36 minutes ★★★★★ - 76 ratingsAustin Franke is the founder of Woo Punch, a brand design consultancy rooted in the science of how brands grow. Austin is also the man behind brandingbullshit.com, a newsletter that exposes common branding, marketing, and advertising myths, and co-hosts The BS Show with Stef Hamerlinck on YouTub...
Calling Bullshit on Brand Love
Brand Tuned - Rounded Business Design - September 16, 2022 05:00 - 40 minutes ★★★★★ - 76 ratingsAustin Franke is the founder of Woo Punch, a brand design consultancy rooted in the science of how brands grow. Austin is also the man behind brandingbullshit.com, a newsletter that exposes common branding, marketing, and advertising myths, and co-hosts The BS Show with Stef Hamerlinck on YouTub...
Differentiation with Sean D'Souza
Brand Tuned - Rounded Business Design - June 24, 2022 05:00 - 40 minutes ★★★★★ - 76 ratingsIn this episode, Sean D'Souza of Psychotactics discusses how small businesses should approach differentiation when selling their products and services. Sean is the author of The Brain Audit, and is a copywriter, cartoonist, and speaker. He is also the host of the three month vacation podcast. ...
Brand Positioning with Ulli Applebaum
Brand Tuned - Rounded Business Design - June 10, 2022 05:00 - 41 minutes ★★★★★ - 76 ratingsIn this episode I explore positioning with Ulli Applebaum. Ulli is an experienced award-winning brand strategist and founder of First The Trousers Then The Shoes and the author of the brand positioning workbook. There are different philosophies about positioning and it depends on what category...
Brand Positioning with Ulli Appelbaum
Brand Tuned - Rounded Business Design - June 10, 2022 05:00 - 41 minutes ★★★★★ - 76 ratingsIn this episode I explore positioning with Ulli Appelbaum. Ulli is an experienced award-winning brand strategist and founder of First The Trousers Then The Shoes and the author of the brand positioning workbook. There are different philosophies about positioning and it depends on what category ...
Differentiation and Positioning for Small Businesses
Brand Tuned - Rounded Business Design - May 20, 2022 05:00 - 38 minutes ★★★★★ - 76 ratingsIn this episode, we discuss positioning and differentiation with Johnny Molson a marketing consultant and strategist with Wizard of Ads who helps small businesses to build custom marketing strategies. We consider the difference between niching, positioning, differentiation and distinctiveness,...
Lee Salz - Sales Differentiation Strategy
Brand Tuned - Rounded Business Design - May 06, 2022 05:00 - 28 minutes ★★★★★ - 76 ratingsLee Salz is the Founder and CEO of Sales Architects where he helps clients develop processes to hire the right salespeople, effectively onboard them and align their sales activities with business objectives. In this episode, we talk about differentiation, Lee shares his insights on two types o...
Trailer Brand Tuned Podcast
Brand Tuned - Rounded Business Design - May 03, 2022 22:00 - 2 minutes ★★★★★ - 76 ratingsValuable Resources: Brand Tuned Newsletter Brand Tuned Training Courses
Trailer Brand Tuned podcast
Brand Tuned - Rounded Business Design - May 03, 2022 22:00 - 2 minutes ★★★★★ - 76 ratingsThe Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinct...
REPOST: Daniel Priestley - Building the Dent Brand
Brand Tuned - Rounded Business Design - April 29, 2022 05:00 - 33 minutes ★★★★★ - 76 ratingsDaniel Priestley runs business accelerators for entrepreneurs. In this episode, he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting a...
REPOST: David Aaker - Descriptive or Distinctive Name?
Brand Tuned - Rounded Business Design - April 22, 2022 05:00 - 39 minutes ★★★★★ - 76 ratingsDavid Aaker hailed the “Father of Modern Branding,” and Vice-Chair at Prophet is a recognized authority on branding, He has developed several concepts including the Aaker brand vision model. In this episode, we discuss all things brand related, in particular names. We covered: Why intellectual...
REPOST: Rory Sutherland - On Brand, Advertising & More
Brand Tuned - Rounded Business Design - April 15, 2022 05:00 - 37 minutes ★★★★★ - 76 ratingsRory Sutherland, Vice Chair at Ogilvy UK and author of the book Alchemy, the Surprising power of ideas that don’t make sense discusses brand, advertising, decision science and more. In this episode, Rory points out why ambiguity in terms like brand and IP are problematic. The word brand is use...
REPOST: Susan Payton, Business Storyteller
Brand Tuned - Rounded Business Design - April 08, 2022 04:00 - 29 minutes ★★★★★ - 76 ratingsIn this episode of the BrandTuned Podcast Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story. How a career writing and researching in TV and radio led to Susan's business which revolves around how b...
The What and Why of Trade Secrets
Brand Tuned - Rounded Business Design - April 01, 2022 05:00 - 38 minutes ★★★★★ - 76 ratingsJohn Pryor is a management consultant and founder of Exalt IP and intellectual property firm. In this episode, John shares his insights on trade secrets, including why it is so important to distinguish trade secrets from general know how in an organisation. Classifying an important recipe as a...
Why Every Business Needs to Know About Trade Secrets
Brand Tuned - Rounded Business Design - April 01, 2022 05:00 - 38 minutes ★★★★★ - 76 ratingsJohn Pryor is a management consultant and founder of Exalt IP and intellectual property firm. In this episode, John shares his insights on trade secrets, including why it is so important to distinguish trade secrets from general know how in an organisation. Classifying an important recipe as a...
The Power of Animation in Branding with Christine Mackay
Brand Tuned - Rounded Business Design - March 25, 2022 06:00 - 34 minutes ★★★★★ - 76 ratingsChristine Mackay is the founder of Salamandra.uk an animation agency, she helps her clients to communicate complex messages using animation. In this episode, Christine shares that even if you just have a word mark, you could animate your logo, and make it come to life. And in that coming to...
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