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Lee Salz - Sales Differentiation Strategy
Brand Tuned - Rounded Business Design
English - May 06, 2022 05:00 - 28 minutes - 19.7 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Lee Salz is the Founder and CEO of Sales Architects where he helps clients develop processes to hire the right salespeople, effectively onboard them and align their sales activities with business objectives.
In this episode, we talk about differentiation, Lee shares his insights on two types of differentiation which are marketing differentiation and sales differentiation. He also shares why the word "unique" is one of the biggest causes of frustration in sales. This episode covers:
Linkedin: Lee Salz
Twitter: @SalesArchitects
Free tool: Target Client Profile Template
Books: Sell Different! & Sales Differentiation
salesarchitects.com
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www.brandtuned.com