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Differentiation and Positioning for Small Businesses
Brand Tuned - Rounded Business Design
English - May 20, 2022 05:00 - 38 minutes - 26.3 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Lee Salz - Sales Differentiation Strategy
Next Episode: Brand Positioning with Ulli Appelbaum
In this episode, we discuss positioning and differentiation with Johnny Molson a marketing consultant and strategist with Wizard of Ads who helps small businesses to build custom marketing strategies.
We consider the difference between niching, positioning, differentiation and distinctiveness, including the challenge of becoming known. Trying to become known for one thing rather than three things makes it more possible to be remembered in the marketplace.
The episode touches on:
View the podcast transcript here
Linkedin: Johnny Molson
Twitter: @disruptingads
Book: Campaign-O-Matic!
wizardofads.org & molsonpartners.com
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