Why Every Business Needs to Know About Trade Secrets

Brand Tuned - Rounded Business Design

English - April 01, 2022 05:00 - 38 minutes - 26.3 MB - ★★★★★ - 76 ratings
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Previous Episode: The Power of Animation in Branding with Christine Mackay

Next Episode: REPOST: Susan Payton, Business Storyteller

John Pryor is a management consultant and founder of Exalt IP and intellectual property firm.

In this episode, John shares his insights on trade secrets, including why it is so important to distinguish trade secrets from general know how in an organisation. Classifying an important recipe as a trade secrets gives you more powerful rights in the event of any breach of them.

He walks us through trade secrets policies and the importance of educating employees about intellectual property and trade secrets. This episode covers:

Guiltless Gourmet's buy out talks with Frito Lay - an example of what not to do with your trade secretsSteps an organization needs to take internally to protect trade secretsHow to classify trade secrets possibly using red, amber and green classificationThreats to leakage and theft of trade secretsExamples of brands protecting their competitive advantage through trade secretsWhy reputation is the single most important issue for brands to focus on

LinkedIn: John Pryor
Instagram: @the_ip_foundry
Facebook: @TheIPFoundry
Website & blog: www.exaltip.com/blog

View the podcast transcript here

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