REPOST: Susan Payton, Business Storyteller
Brand Tuned - Rounded Business Design
English - April 08, 2022 04:00 - 29 minutes - 20.1 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode of the BrandTuned Podcast Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story.
How a career writing and researching in TV and radio led to Susan's business which revolves around how businesses should use storiesSusan has trained in Nashville with Donald Miller - the author of Story Brand and is a certified story brand guideWhy your customer’s story is the most important story of all, the one to focus onShowcasing what your customer needs will show you care about their problemsA good example of business storytelling in action is TOMS shoes who donate a pair of shoes for every pair they sell.Susan can be found at thebusinessofstories.comLinkedIn: Susan Payton
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