REPOST: Rory Sutherland - On Brand, Advertising & More
Brand Tuned - Rounded Business Design
English - April 15, 2022 05:00 - 37 minutes - 34.2 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Rory Sutherland, Vice Chair at Ogilvy UK and author of the book Alchemy, the Surprising power of ideas that don’t make sense discusses brand, advertising, decision science and more.
In this episode, Rory points out why ambiguity in terms like brand and IP are problematic. The word brand is used to mean anything people want. It's even been used to defend advertising, that doesn't work, the episodes touched on many interesting points including:
View the podcast transcript here
LinkedIn: Rory Sutherland
Twitter: @rorysutherland
Book: Transport for Humans
www.ogilvy.com
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