The Power of Animation in Branding with Christine Mackay
Brand Tuned - Rounded Business Design
English - March 25, 2022 06:00 - 34 minutes - 23.6 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Christine Mackay is the founder of Salamandra.uk an animation agency, she helps her clients to communicate complex messages using animation.
In this episode, Christine shares that even if you just have a word mark, you could animate your logo, and make it come to life. And in that coming to life, you could actually convey some of what it is that you do. Animation is very malleable, and there are many ways to make use of it in branding or to explain aspects of the business. Movement attracts attention.
This episode covers:
LinkedIn: Christine Mackay
Twitter: @SalamandraUK
Instagram: @salamandra.uk
Book: Destination Animation
Website: www.salamandra.uk
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