One Brand, One Brand Voice - How to Align Everyone in your Company with the One Brand Voice
Brand Tuned - Rounded Business Design
English - September 30, 2022 05:00 - 41 minutes - 28.8 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Brand Strategy for Start-ups and Beyond
Next Episode: Why Focus on Ownership
In this episode, we discuss having one brand voice with Chris West, the founder of Verbal Identity. Chris is a specialist in helping brand leaders align their teams in one voice. He is also the author of Strong Language, the #1 best-selling book on Amazon in Language Communication.
We tackle the importance of having a great language and how this could create differentiation for brands. As we go through the podcast, we explore:
The power of languageThree levels of languageHaving one brand voice for early-stage businessesVisual attracts, verbals engageAligning everyone in a company with a one brand voiceHow brand message resonatesLinkedin: Chris West
Twitter: @VerbID
Book: Strong Language
verbalidentity.com
Valuable Resources:
Brand Tuned Newsletter
Brand Tuned Training Courses