Are IP Principles Different in Latin America?
Brand Tuned - Rounded Business Design
English - July 05, 2024 05:00 - 48 minutes - 44.9 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Tom Gardner Built and Branded Multiple Businesses
IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters.
Among other things the episode discusses:
How business design and naming unfold across Latin America
Branding and intellectual property in Latin America
Copyright protection for software and guidelines for naming conventions
Branding and naming strategies for businesses
Importance of understanding IP law for businesses
LinkedIn: Alvaro Ramirez Bonilla
Website: BR Latin America
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