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Differentiation with Sean D'Souza
Brand Tuned - Rounded Business Design
English - June 24, 2022 05:00 - 40 minutes - 28 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Brand Positioning with Ulli Appelbaum
Next Episode: Calling Bullshit on Brand Love
In this episode, Sean D'Souza of Psychotactics discusses how small businesses should approach differentiation when selling their products and services. Sean is the author of The Brain Audit, and is a copywriter, cartoonist, and speaker. He is also the host of the three month vacation podcast.
We discuss common challenges people have around differentiation, and how the biggest mistake people make is that they promote their company instead of talking about their products. We cover:
Linkedin: Sean D'Souza
Twitter: @seandsouza
Book: The Brain Audit
psychotactics.com
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