Latest Marketing data Podcast Episodes
Lead Gen Vertical in Senior Care Business Explained
Performance Marketer - May 26, 2022 11:00 - 13 minutes ★★★★★ - 313 ratingsThere are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions. The whole thing is simple for me, but I’ve bee...
Leveraging the Power of Data Marketing w/ Ryan Koonce, CEO of Mammoth Growth
Data Unlocked - May 24, 2022 09:00 - 29 minutes ★★★★★ - 8 ratingsAre you using your data the right way? In this week’s episode of Data Unlocked, Jason sits down with Ryan Koonce, founder and CEO of Mammoth Growth, to discuss just that. Ryan Koonce is an entrepreneur who has spent his career working to leverage technology to maximize ROI for the many compan...
Simple Way To Find Advertisers and Publishers
Performance Marketer - May 23, 2022 11:00 - 7 minutes ★★★★★ - 313 ratingsI was at a conference in Las Vegas a few weeks ago and I was so inspired by the people I met at the event that I recorded this episode there. What actually inspired me? A ton of opportunities. - To be around so many people in a short period of time - To meet them in person - To present th...
A Tried-And-True Formula to Get More Customers
Performance Marketer - May 13, 2022 11:00 - 38 minutes ★★★★★ - 313 ratingsWouldn’t it be great if there was a formula for selling anything? You know, a framework you should follow when creating an offer that would guarantee you a successful sale… Of course, it would be awesome! And what if I tell you there is a model that can really help you build lead gen offers, su...
The Effects of Post-COVID Digitization w/ Mike Herrick, SVP of Technology, Airship
Data Unlocked - May 10, 2022 09:00 - 21 minutes ★★★★★ - 8 ratingsToday's consumers are more mobile than ever, so how do your mobile data and engagement strategy need to adapt? In this week’s episode of Data Unlocked, Jason sits down with Mike Herrick, SVP of Technology at Airship, to discuss just that. For those not familiar with it, here’s what Mike had to...
Everything You Need to Know About Growing Your Revenue Using Identity Resolution w/ Christopher Harrison, CEO of FullContact
Data Unlocked - April 26, 2022 09:00 - 24 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason interviews Christopher Harrison, the CEO of FullContact. Christopher is an analytics and marketing expert with thirty years of experience in marketing technology. He has worked with hundreds of brands and worn several hats, from engineer to data ar...
How to Use Data to Become More Customer-Centric w/ Erik Huberman, CEO of Hawke Media
Data Unlocked - April 12, 2022 09:00 - 25 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason interviews Erik Huberman of Hawke Media. CEO, marketer, public speaker, thought leader, and author, Erik is a jack of all trades when it comes to marketing. His startup company, Hawke Media, runs marketing for over 600 brands! They help large and ...
How to Value a Company: Numbers You NEED to Know When Selling Your Business
Performance Marketer - March 31, 2022 11:00 - 30 minutes ★★★★★ - 313 ratingsA couple of weeks ago, I talked to somebody who didn't know how to value a company and what the valuable asset in their company was. I was kind of surprised, honestly. But then I thought… “Wait a second! Probably more people don't know that. So, maybe we should talk about it!” So today, we'r...
Linking Data with Business Strategy and Leadership with Rajesh Midha, CEO & President, Bottle Rocket
Data Unlocked - March 29, 2022 13:00 - 24 minutes ★★★★★ - 8 ratingsHaving access to data is so much more than just deploying and using them for marketing initiatives. As marketers, you should also take into consideration the security aspect of handling the data, turning them into actionable insights, and sustaining customer engagement. Rajesh Midha, CEO of Bott...
(Part 2): Evaluating Online Traffic: Two Metrics That Matter When Arbitraging Media
Performance Marketer - March 24, 2022 11:00 - 33 minutes ★★★★★ - 313 ratingsHey Performance Marketers, I’m still on a mission to obsess over the customer and make an impact on the lives of people who need help in this stuff. Last time we started talking about the process of evaluating media and determining if certain media buying campaign works for us. There was a l...
(Part 1) Evaluating Online Traffic: Mistakes You Want to Avoid When Buying Media
Performance Marketer - March 17, 2022 11:00 - 43 minutes ★★★★★ - 313 ratings“Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.” Are you ready to learn how to fish? Because I’m ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can...
A Candid Conversation about the Future of the CDP with Michael Katz, CEO & Co-Founder, mParticle
Data Unlocked - March 16, 2022 13:00 - 28 minutes ★★★★★ - 8 ratingsIn this episode of Data Unlocked, Jason is joined by Michael Katz, CEO and Founder of mParticle, a Customer Data Platform (CDP) founded in 2013. Jason & Michael dissect the aspect of the CDP category and consider the basics around the data value chain - starting with collection, governance, and ...
Part 2: How to Model a New Business (Email List Management)
Performance Marketer - March 10, 2022 12:00 - 30 minutes ★★★★★ - 313 ratingsHey Performance Marketers, welcome to the second part of the episode - we’re going to continue modeling a new lead generation business. This time I’m diving deeper into email list management. I’ve prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked...
Making Customer Data Work Better For Your Business with Matt Greitzer, Chief Executive Officer at Actable
Data Unlocked - March 09, 2022 14:00 - 15 minutes ★★★★★ - 8 ratingsWhat are you trying to do with data? How is it going to create value for your enterprise? What are the specific deployments for that? How is it going to make your customer service center more effective? What information do they need to be responsive when somebody calls up with a problem? Start ...
Part 1: How to Model a New Business (Projections - Modeling)
Performance Marketer - March 03, 2022 12:00 - 32 minutes ★★★★★ - 313 ratingsAre you trying to start a lead generation business? Or maybe trying to figure out how to grow the business you already have? If you’re not sure what to do, I'm going to take you guys through something that's happening currently in my company, and I think you may find it helpful. Right now, we'r...
Why Birthdays Are So Important In Your Journey
Performance Marketer - February 24, 2022 12:00 - 10 minutes ★★★★★ - 313 ratingsHey, Performance Marketers! Are you ready to celebrate? My birthday, for example. Well, it was actually on 11 Feb when I recorded this episode, but it’s always good to have a reason for celebration. My birthday actually inspired me to think about why birthdays are so important in our lives and...
DISC Personality Test Round Table - All About Your Why and D.I.S.C Results
Performance Marketer - February 17, 2022 12:00 - 38 minutes ★★★★★ - 313 ratingsHave you ever thought about how important mindset and personality are for success? I’m sure you’ve heard of mindset coaching and personality tests, but have you ever dived deeply into why you are who you are? I have. And my team as well. Actually, Mandy Keene, mindset coach, had me and my team...
Re-Thinking Tomorrow’s Data-Driven Applications with Bill Stratton at Snowflake and Tom Tunguz at Redpoint Ventures
Data Unlocked - February 14, 2022 14:00 - 27 minutes ★★★★★ - 8 ratingsThe data supply chain as we know it is going to evolve over the next decade and then some. Our partners, Snowflake and Redpoint are driving this change. Find out more by listening to the latest episode of Data Unlocked featuring Bill Stratton, Head of Media and Advertising Vertical at Snowflake...
Interview David Stodolak - From Call Center Rep To Successful Entrepreneur
Performance Marketer - February 10, 2022 12:00 - 30 minutes ★★★★★ - 313 ratingsHey, Performance Marketers! Welcome to a super special episode! We broke the three digits in podcast land together! I want to thank you all for sticking around. I hope you are getting the value you’re looking for. I’ll continue to do my best to provide it for you. And, the special episode des...
January Update: Getting Ready for a Big Year
Performance Marketer - February 07, 2022 12:00 - 30 minutes ★★★★★ - 313 ratingsHey Performance Marketers, what’s up! It’s been a while since the last time. Meanwhile, I’ve been working really hard with my team. We got a lot of things going on, which is both exciting and overwhelming. Currently, we’re trying to get everything aligned and in a position to have a big year. ...
Reverse ETL: What, How and Why It’s Taking Off with Josh Curl, Co-Founder & CTO, Hightouch
Data Unlocked - February 03, 2022 14:00 - 20 minutes ★★★★★ - 8 ratingsReverse ETL is (not surprisingly) the opposite of the traditional ETL process. Its goal is to take data from your data warehouse and send it back to business intelligence, marketing, sales, and operations tools. This process then makes customer data actionable. "Data warehouses contain a lot o...
Framework - The Way to Stay on Track
Performance Marketer - January 13, 2022 12:00 - 17 minutes ★★★★★ - 313 ratingsToday, we're going to talk about the concept of frameworks. Since I started helping people, one of the things I've struggled with the most is my prominent ADD. You know what that means - having trouble focusing attention, crazy running around and doing 25 things at once. When I focus, that's...
Frameworks Within Frameworks - How to Get Traffic?
Performance Marketer - January 06, 2022 12:00 - 1 hour ★★★★★ - 313 ratingsHow to find leads? How to get traffic? If I had $1 every time I heard these questions… Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It’s wild! And I truly love it! Because that means people want to learn. Plus - they think that I...
Frameworks Within Frameworks: 3-Step Framework to Get Traffic
Performance Marketer - January 06, 2022 12:00 - 1 hour ★★★★★ - 313 ratingsHow to find leads? How to get traffic? If I had $1 every time I heard these questions… Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It’s wild! And I truly love it! Because that means people want to learn. Plus - they think that I...
Why Data Shouldn’t Be an Afterthought in Your Business Strategy with Sara Tresch, SVP, Digital Transformation & User Experience, Charles Schwab
Data Unlocked - January 05, 2022 14:00 - 20 minutes ★★★★★ - 8 ratingsYour customers are leaving a digital footprint with you every day. There's so much potential to your strategy when you can unlock the power of your data. You need to know where data is in your strategy. You need to know where data is in your business plans. Ask the right questions: Where do pe...
Leave Your Comfort Zone With Larry Long Jr, Motivational Speaker
Performance Marketer - December 17, 2021 12:00 - 34 minutes ★★★★★ - 313 ratingsAre you ready for some positive energy?! I had the pleasure to chat with motivational speaker Larry Long Jr, an old friend of mine who played college baseball with me at the University of Maryland. Back then, we competed against each other. If we hadn’t, we could have been best friends since w...
How to Turn Your Story Into a Business? | Interview With Bryan Dulaney
Performance Marketer - December 13, 2021 12:00 - 45 minutes ★★★★★ - 313 ratingsMy guest today is Bryan Dulaney, one of the Top 1% of all marketers in the world. There is a good reason I can say Bryan is a miracle. Back in 2003, he died. But God had a different plan for Bryan, which included bringing him back to life with a specific purpose: help others share their stori...
Personalizing The Customer Journey the Better(ment) Way - with Mike Reust, President, Betterment
Data Unlocked - December 07, 2021 14:00 - 18 minutes ★★★★★ - 8 ratingsBetterment is transforming what good email marketing looks like for financial institutions. Mike Reust, President at Betterment, shared how you can authentically engage people with the right personalized message and at the right time. We all know what’s it’s like to receive 50 emails a day tha...
Part 2 | Category King of Lead Gen Arbitrage Explained: Five Steps of Lead Gen Arbitrage
Performance Marketer - December 02, 2021 12:00 - 36 minutes ★★★★★ - 313 ratingsAnyone in the mood to have a side gig where they can generate $900,000 a year? No, I’m not kidding! That’s the thing I do full time, all the time. I don’t want to talk you into leaving your job. I’m just speaking in real numbers. And I can show you how to do this and make serious money. As a...
Part 1 | Category King Of Lead Gen Arbitrage Explained
Performance Marketer - November 25, 2021 12:00 - 17 minutes ★★★★★ - 313 ratingsWhat if I told you that I could show you how to make money online without taking $1 out of your pocket, buying any media, or having to have any of your own offers? That’s the lead gen arbitrage, and that’s what I do! You might think, What does that even mean?! And don’t worry about that. Two ...
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