Data Unlocked
56 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 8 ratingsOn the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.
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Episodes
How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox
May 07, 2024 09:00 - 25 minutes - 17.3 MBIf you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you! In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more. Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digi...
How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting
February 06, 2024 10:00 - 27 minutes - 18.6 MBIn this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation. For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovat...
How to Work Effectively With Your Data Teams With Nick Schrock, Founder and CTO of Dagster Labs
October 31, 2023 09:00 - 28 minutes - 19.9 MBIn this week’s episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs. With years of experience in the engineering space, Nick has worked for some of the biggest names in the industry, such as Microsoft, Facebook, and Care Evolution. In 2018, Nick left all of that behind to found his own company, Dagster Labs, where he is also CTO. Dagster Labs is a data orchestration platform built for productivity. Dagster, their open-source product, is primarily u...
What Will CDPs Look Like Two Years From Now? With Soumyadeb Mitra, Founder & CEO of RudderStack
October 17, 2023 09:00 - 37 minutes - 25.5 MBIn this week’s episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack. Passionate about finding engineering solutions to real world problems, Soumyadeb specializes in large scale distributed systems, machine learning, and deep learning. In 2019, he decided to use his expertise to build RudderStack. RudderStack is a warehouse customer data platform that’s purpose-built for data teams. Like Simon Data, RudderStack is a CDP, but on the opposite end...
How to Think About Your Bad Customers With Alex Levin, Co-Founder & CEO of Regal.io
October 03, 2023 09:00 - 24 minutes - 17.2 MBIn this week’s episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io. Alex has over a decade of experience in the marketing and product management world. He has worked for some of the biggest names in the industry, such as Thomson Reuters, Personal, Inc., and Titan Steel Corporation. However, in 2020, he left all of that behind to found his own company, Regal.io. Regal.io is an AI-enabled outbound conversation platform. The company’s work is all abo...
Google Vs. ChatGPT: What's The Future of SEO in The Face of Generative AI
August 22, 2023 09:00 - 27 minutes - 18.7 MBIn this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything. Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo. With its simple search box, Google simplified the process of finding information on the internet. Fast forward to today, and platforms like ChatGPT have similarly introduced expanded text boxe...
Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott
August 08, 2023 09:00 - 29 minutes - 20.5 MBIn this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect. Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the global digital and email services division. More recently, he was VP of Consulting for The Relevancy Group. Today, he is at the head of Email Connect, which he founded back in 2012. Email Connect is a ...
Snowflake’s Data Platform & the Future of Marketing Tech With Christian Kleinerman
July 25, 2023 09:00 - 25 minutes - 17.5 MBIn this week’s episode of Data Unlocked, Jason sits down with Christian Kleinerman, SVP of Product at Snowflake. Christian started his career over a decade ago with one of the biggest names in the market, Microsoft. From there, he moved on to work at Google as their senior director product manager. Today, he is lending his expertise to Snowflake, one of our biggest partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with...
Fixing the Mistakes You Made Going D2C During COVID with Wpromote CEO Mike Mothner
July 11, 2023 09:00 - 33 minutes - 23.2 MBIn this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote. Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote. Since then, he has been at the head of Wpromote, a performance marketing agency focused on leveraging the powerful combination of best-in-class marketing experts with propriet...
The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion
June 27, 2023 09:00 - 26 minutes - 18.2 MBIn this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion. Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo, then London. Today, he is at the head of Zion & Zion, a full-service agency with a fully-staffed CDP practice. They pride themselves on meeti...
The Three Things Every Marketer Needs to Know About Identity w/ Gareth Davies
June 13, 2023 09:00 - 33 minutes - 22.8 MBIn this week’s episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion. Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data. With over fifteen years of experience in the marketing industry, Gareth has worked with big names, such as Google, Crisp, and LiveRamp. Today, he is SVP of Product at TransUnion. TransUnion is one of the biggest consumer credit reporting agencies in the US. Their work aims to...
Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten
May 30, 2023 09:00 - 25 minutes - 18.3 MBIn this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten. David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, and others. Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadersh...
Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital
May 09, 2023 09:00 - 23 minutes - 16.2 MBIn this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital. Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands. Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital. Power Digital i...
The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast
April 25, 2023 09:00 - 27 minutes - 18.6 MBIn this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast. Michael is a trained econometrician with a background in healthcare and environmental economics. Before founding Recast, he built the marketing science team at men’s grooming brand Harry’s Grooming. Today, he is using his expertise to grow Recast. Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget through a ...
Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie
April 11, 2023 09:00 - 21 minutes - 14.7 MBIn this week’s episode of Data Unlocked, Jason sits down with Cherene Aubert, Head of Growth at Bobbie. With over a decade of marketing experience, Cherene is an award-winning ecommerce leader who’s grown over a hundred direct-to-consumer businesses. Today, Cherene is using her expertise to help grow Bobbie. Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Their European-style recipe is the only infant formula to receive both the Clean Label Projec...
How to Understand Your Customers Better w/ Lucie Buisson, CPO of Contentsquare
March 28, 2023 09:00 - 32 minutes - 22 MBIn this week’s episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare. Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she’s been with them ever since. Contentsquare is the global leader in digital experience analytics. Their mission is to move beyond traditional analytics and enable an unprecedented understanding of the customer experience. The company’s AI-powered platform prov...
Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken
March 14, 2023 09:00 - 30 minutes - 20.9 MBIn this week’s episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken. Mayur is an engineer who evolved into a marketer with several pivots through his career. He spent the first half of his career in tech and product management, but today, his focus has shifted to marketing. Mayur has worked with some of the biggest companies in the world, such as Spotify, IBM, Freshly, and now Kraken. Kraken is a digital asset exchange whose mission is to acce...
How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners
March 02, 2023 10:00 - 27 minutes - 19 MBIn this week’s episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners. Aaron has spent over two decades delivering value for the world’s largest brands, from Procter and Gamble to Kellogg to comScore. Today, he is using his expertise to help Transparent Partners reach their goals. Transparent Partners is a boutique consulting company whose mission is to empower industry leaders to drive profitable business growth through better conne...
Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact
February 21, 2023 11:00 - 28 minutes - 19.3 MBIn this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK. Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research. Today, he leads BARK’s Data, Analytics and Machine Learning initiatives in order to enable quality data-driven decisions for the company. BARK launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats and toys for d...
Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO
January 10, 2023 10:00 - 28 minutes - 19.3 MBIn this week’s episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co.. Before founding Brooklyn Data Co., Scott was the VP of Data & Analytics at direct-to-consumer mattress startup Casper. Scott is an investor and advisor who specializes in building data driven organizations, and he’s used his expertise to found Brooklyn Data Co.. Brooklyn Data is a consultancy offering full-stack data and analytics team as a service. Their work is al...
Let’s Talk About the Data Strategy Behind Your CDP w/ Darren Rankine, Partner of Marketing Technology, Transparent Partners
November 29, 2022 10:00 - 29 minutes - 20.6 MBIn this week’s episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners. Darren started his career in marketing technology over two decades ago. He has worked with big brand names, including McDonalds, Accenture, and Plexure. For the last four years, he’s been using his expertise to help Transparent Partners grow. Transparent Partners is a media and marketing technology consultancy dedicated to helping clients navigate the com...
How Connected Products Are Changing the Retail Market w/ Cindy Brown & Keith Turco, MERGE
November 08, 2022 10:00 - 28 minutes - 19.4 MBIn this week’s episode of Data Unlocked, Jason sits down with Cindy Brown, Chief Performance Officer at MERGE, and Keith Turco, Chief Growth Officer at MERGE. Before taking her expertise to MERGE, Cindy was the founder and former CEO of Blue Moon Digital, a digital marketing agency. She’s a digital marketing expert, and today, she’s using her knowledge at MERGE. As for Keith, he is a seasoned marketing and advertising, and technology executive who started his career nearly two decades ago...
The People and Process Behind MarTech w/ Pratik Kodial
October 18, 2022 09:00 - 30 minutes - 20.8 MBIn this week’s episode of Data Unlocked, Jason sits down with Pratik Kodial, the founder and managing partner of Tapasya Investment Partners. Before embarking on his hedge fund manager path, Pratik actually had a completely different career. He was a data analytics and ecommerce expert as well as the VP of Marketing Effectiveness at JCPenney. Before that, he was a Senior Director of Pricing Analytics at Best Buy. Pratik has had a long career in the data analysis industry, and is a subjec...
How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake
October 11, 2022 09:00 - 29 minutes - 20.4 MBIn this week’s episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake. Tim started his career as a business analyst at McKinsey & Company, then moved on to co-founding his own company, Stride Software, a Customer Data Platform. However, that adventure ended in 2019, and today, he’s a Senior Director of Product Marketing at Snowflake. For those who don’t know it, Snowflake is one of our partners here at Simon Data. Their work is all a...
The Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEO
October 04, 2022 09:00 - 34 minutes - 24 MBIn this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle. Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million. Today, he’s at the head of mParticle. mParticle is a customer data platform for multi-channel consumer brands. Their work helps the world's best brands unify data across all consumer touch points in order to optimize mar...
Drawing a Line Between Data in Sports and Marketing
September 20, 2022 09:00 - 30 minutes - 20.7 MBIn this week’s episode of Data Unlocked, Jason sits down with Kim Larsen, SVP of Business Data Science at WHOOP. Kim has been working in the data science industry for the last two decades. He’s done consulting and data work for B2B and B2C companies all over the world, such as Uber, Stitch Fix, Charles Schwab, and more. Today, he’s lending his expertise to WHOOP. WHOOP is a tech company whose mission is to unlock human performance and help people reach their ultimate physical potential. T...
Creating Data-Driven Loyalty Programs
September 13, 2022 09:00 - 24 minutes - 16.6 MBIn this week’s episode of Data Unlocked, Jason sits down with Melissa Berger, EVP, Connections Strategy and NA CRM & Loyalty Lead at Digitas. Melissa has been working in the marketing industry for two decades now. She’s worn many hats throughout those years, from account manager to marketing project manager to email marketing manager. Today, she’s using her expertise to tailor loyalty programs using data for Digitas. For those of you who’ve never heard of it (and we are sure you are few),...
How Data Can Make Your Direct Mail Outreach More Sustainable
September 06, 2022 09:00 - 26 minutes - 18.1 MBIn this week’s episode of Data Unlocked, Jason sits down with Christina Louie Dyer, the Head of Social Impact & Sustainability of Lob and our very own Shela Wu, a Senior Data Analyst and the chair of the Green Network at Simon Data. Here is what you need to know about Lob: It’s a direct mail automation platform that simplifies workflows by automating the entire direct mail process with end-to-end analytics and campaign attribution. In its client roster, you’ll find big international nam...
Building Equity and Inclusion With Data
August 30, 2022 09:00 - 29 minutes - 20.3 MBIn this week’s episode of Data Unlocked, Jason sits down with Alix Guerrier, the CEO of DonorsChoose. Alix started his career as a teacher. But, he wanted to do more for the world, and to him, working alongside nonprofits was the way to do that. That decision led him to becoming involved in many NGOs that work to support children and their families, such as Kinspire, Financepeer, and now DonorsChoose. DonorsChoose is the number one nonprofit education funding site for public school teache...
These 3 Data Stakeholders Are the Key to Growing Your Business
August 09, 2022 09:00 - 32 minutes - 22.1 MBIn this week’s episode of Data Unlocked, Jason sits down with Chad Sanderson, the Head of Data Platform at Convoy. Early in his career, Chad worked in big data with some well-known international names such as Microsoft, Subway, and Sephora. For the last three years, he’s been working in Convoy, a digital freight network (more on that in the episode) that focuses on owning the entire data pipeline for a complex freight life cycle. And that means everything, from events instrumentation to da...
Re-Thinking Your International Business Strategies in Light of a Recession
August 02, 2022 09:00 - 21 minutes - 14.9 MBIn this week’s episode of Data Unlocked, Jason sits down with Wendi C. Sturgis, the CEO of cleverbridge. Wendi is a (super) proud New Yorker who’s been working in the marketing and technology space for the last two decades. A passionate tech entrepreneur, she has been building companies and supporting great marketers for over fifteen years now. For the last seven months, Wendi has also been at the head of cleverbridge, a company that provides global billing solutions for digital goods, on...
How Brands Can Plan for the 2022 Recession w/ Grayson Lafrenz, CEO, Power Digital
July 19, 2022 09:00 - 23 minutes - 16.6 MBIn this week’s episode of Data Unlocked, Jason sits down with Grayson Lafrenz, the founder and CEO of Power Digital. Power Digital is a tech-enabled service business that focuses on elevating their clients’ brands through innovative digital marketing solutions, custom strategies, and channel expertise. The company empowers businesses to maximize their potential by using both their team’s expertise and SPRNova, Power Digital’s proprietary growth engine. Through the years, they’ve worked wi...
Google’s Marketing VP on What Digital Transformation Really Means
July 12, 2022 09:00 - 29 minutes - 20.3 MBIn this week’s episode of Data Unlocked, Jason sits down with Nick Drake, Global Vice President of Marketing at Google. Prior to working for Google, Nick was Executive Vice President and Marketing and Experience at T-Mobile. A brilliant marketer, he has worked with some of the biggest brands and companies in the world, such as Adidas, TBWA\Chiat\Day, Quicksilver, and more. Today, he’s working on marketing some of Google’s most exciting products, namely Chrome, Google Play, and Google Phot...
Driving Growth via Collaboration of Marketing and Engineering Teams w/ Ron Smith, CTO of Beyond Finance
July 05, 2022 09:00 - 17 minutes - 12.3 MBIn this week’s episode of Data Unlocked, Jason sits down with Ron Smith, CTO of Beyond Finance. Beyond Finance is a next generation financial services company that strives to provide financial peace of mind to their customers by guiding them towards a path beyond debt in a simple and transparent way. Their highly trained team uses the latest data technology to tailor their financial services to their customers’ individual needs. They work with people from all walks of lives to help them t...
Leveraging Your Data’s True Potential w/ Allison Hartsoe, Author & CEO of Ambition Data
June 21, 2022 09:00 - 23 minutes - 16.3 MBIn this week’s episode of Data Unlocked, Jason sits down with Allison Hartsoe, author of The Age of Customer Equity and founder and CEO of Ambition Data. Ambition Data is a digital analytics and customer-focused consulting shop. The company’s team has decades of experience leading data-driven growth and digital transformation for both Fortune 500 companies and startups. They’ve worked with big names such as Dagne Dover, GSK, Kohler Co., Paul Fredrick, and more. Today, Allison is here t...
Navigating the Upcoming Market Downturns From a Venture Perspective w/ Beth Ferreira, General Partner at FirstMark Capital
June 14, 2022 09:00 - 18 minutes - 12.8 MBIn this week’s episode of Data Unlocked, Jason sits down with Beth Ferreira, venture capitalist and general partner at FirstMark Capital. Prior to her joining FirstMark Capital, Beth was the managing director of WME Ventures. She was also COO at Fab and ran operations at Etsy during its early days. Beth has experience investing in some big name brands, such as Glossier, Masterclass, Daily Harvest, Justworks, and more. Today, she is here to discuss the 2022 “recession” and how companies an...
Rethinking the Future of Data and SaaS w/ Peter Bailis, Founder and CEO of Sisu Data
June 07, 2022 09:00 - 25 minutes - 17.6 MBIn this week’s episode of Data Unlocked, Jason sits down with Peter Bailis, founder and CEO of Sisu Data. Sisu Data is a Decision Intelligence Engine where everyone can quickly and comprehensively leverage their cloud data to understand what’s happening, why it’s happening, and how to take action. They’ve worked with a number of big names, such as Upwork, Samsung, Equinox, Wayfair, Gusto, and more. Before founding it, Peter was working as an Assistant Professor of Computer Science at Sta...
The Future of Data: A Fireside Chat w/ Tom Molloy [Bonus Episode]
May 31, 2022 09:00 - 21 minutes - 14.9 MBA few weeks ago, we had the pleasure of holding Simon Snowcamp, our first company offsite since January 2020. In it, we had one of our partners, Snowflake, on site, as well as Tom Molloy, one of Snowflake’s first go-to-market employees. Jason sat down with Tom for a fireside chat on the future of data. So, yes, this bonus episode -which we hope is the first of many- was recorded in Atlantic City, during this event, in front of a hundred people from the Simon Data team. In it, Jason and ...
Leveraging the Power of Data Marketing w/ Ryan Koonce, CEO of Mammoth Growth
May 24, 2022 09:00 - 29 minutes - 20.1 MBAre you using your data the right way? In this week’s episode of Data Unlocked, Jason sits down with Ryan Koonce, founder and CEO of Mammoth Growth, to discuss just that. Ryan Koonce is an entrepreneur who has spent his career working to leverage technology to maximize ROI for the many companies he’s worked with. Today, he is the CEO of Mammoth Growth, a growth marketing agency that helps companies ask the right questions, use the right tools for their needs, and most importantly, extrac...
The Effects of Post-COVID Digitization w/ Mike Herrick, SVP of Technology, Airship
May 10, 2022 09:00 - 21 minutes - 14.7 MBToday's consumers are more mobile than ever, so how do your mobile data and engagement strategy need to adapt? In this week’s episode of Data Unlocked, Jason sits down with Mike Herrick, SVP of Technology at Airship, to discuss just that. For those not familiar with it, here’s what Mike had to say about Airship: “Airship’s focus and work is on app experience.“ More specifically, the company helps brands master mobile app experiences. They have powered trillions of mobile app interactions...
Everything You Need to Know About Growing Your Revenue Using Identity Resolution w/ Christopher Harrison, CEO of FullContact
April 26, 2022 09:00 - 24 minutes - 17 MBIn this week’s episode of Data Unlocked, Jason interviews Christopher Harrison, the CEO of FullContact. Christopher is an analytics and marketing expert with thirty years of experience in marketing technology. He has worked with hundreds of brands and worn several hats, from engineer to data architect, before landing his current CEO role. Today, he is at the head of FullContact, a company that specializes in identity resolution for marketing and advertising. An Inc. 5000 company, FullCont...
How to Use Data to Become More Customer-Centric w/ Erik Huberman, CEO of Hawke Media
April 12, 2022 09:00 - 25 minutes - 17.7 MBIn this week’s episode of Data Unlocked, Jason interviews Erik Huberman of Hawke Media. CEO, marketer, public speaker, thought leader, and author, Erik is a jack of all trades when it comes to marketing. His startup company, Hawke Media, runs marketing for over 600 brands! They help large and small companies grow through branding, production, media buying, content marketing, and more… Some of their most famous clients include big names such as Red Bull, HP, Raden, and Verizon Wireless. R...
Linking Data with Business Strategy and Leadership with Rajesh Midha, CEO & President, Bottle Rocket
March 29, 2022 13:00 - 24 minutes - 17.1 MBHaving access to data is so much more than just deploying and using them for marketing initiatives. As marketers, you should also take into consideration the security aspect of handling the data, turning them into actionable insights, and sustaining customer engagement. Rajesh Midha, CEO of Bottle Rocket and President of Ogilvy Experience, shares his insights on how companies can effectively use data to drive business outcomes. Don't miss it and learn more from our latest podcast episode.
A Candid Conversation about the Future of the CDP with Michael Katz, CEO & Co-Founder, mParticle
March 16, 2022 13:00 - 28 minutes - 19.8 MBIn this episode of Data Unlocked, Jason is joined by Michael Katz, CEO and Founder of mParticle, a Customer Data Platform (CDP) founded in 2013. Jason & Michael dissect the aspect of the CDP category and consider the basics around the data value chain - starting with collection, governance, and aggregation - and ending with marketing & business enablement to affect data-driven outcomes across segmentation, personalization, and cross-channel targeting. The two then go on to discuss emerging ...
Making Customer Data Work Better For Your Business with Matt Greitzer, Chief Executive Officer at Actable
March 09, 2022 14:00 - 15 minutes - 10.6 MBWhat are you trying to do with data? How is it going to create value for your enterprise? What are the specific deployments for that? How is it going to make your customer service center more effective? What information do they need to be responsive when somebody calls up with a problem? Start with these questions and work backwards. Data exists in organizations, but it's locked away in various places and not necessarily deployed at business goals. There are technical, organizational, and ...
Re-Thinking Tomorrow’s Data-Driven Applications with Bill Stratton at Snowflake and Tom Tunguz at Redpoint Ventures
February 14, 2022 14:00 - 27 minutes - 19.1 MBThe data supply chain as we know it is going to evolve over the next decade and then some. Our partners, Snowflake and Redpoint are driving this change. Find out more by listening to the latest episode of Data Unlocked featuring Bill Stratton, Head of Media and Advertising Vertical at Snowflake, and Tom Tunguz, Managing Director and Partner at Redpoint Ventures, as they share their valuable insights and perspective on the Decade of Data with Jason Davis.
Reverse ETL: What, How and Why It’s Taking Off with Josh Curl, Co-Founder & CTO, Hightouch
February 03, 2022 14:00 - 20 minutes - 14.2 MBReverse ETL is (not surprisingly) the opposite of the traditional ETL process. Its goal is to take data from your data warehouse and send it back to business intelligence, marketing, sales, and operations tools. This process then makes customer data actionable. "Data warehouses contain a lot of data that is typically used to drive analytics, reporting, and so on. These unique data points and insights are locked inside the warehouse and only leveraged for analytics purposes. Reverse ETL all...
Why Data Shouldn’t Be an Afterthought in Your Business Strategy with Sara Tresch, SVP, Digital Transformation & User Experience, Charles Schwab
January 05, 2022 14:00 - 20 minutes - 14.2 MBYour customers are leaving a digital footprint with you every day. There's so much potential to your strategy when you can unlock the power of your data. You need to know where data is in your strategy. You need to know where data is in your business plans. Ask the right questions: Where do people get stuck with problems around data? Where could data play a role? Our latest episode of Data Unlocked features Sara Tresch, SVP, Digital Transformation & User Experience at Charles Schwab. She ...
Personalizing The Customer Journey the Better(ment) Way - with Mike Reust, President, Betterment
December 07, 2021 14:00 - 18 minutes - 12.4 MBBetterment is transforming what good email marketing looks like for financial institutions. Mike Reust, President at Betterment, shared how you can authentically engage people with the right personalized message and at the right time. We all know what’s it’s like to receive 50 emails a day that isn’t relevant. Marketing emails should instead focus on personalized engagement with relevant content that focuses on value. An interesting way Betterment does this is by thinking about their cus...
Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences - with Brad Jakeman, Co-Founder at Rethink Food and Senior Adviser at Boston Consulting Group
November 16, 2021 14:00 - 20 minutes - 13.9 MBBrands and consumer marketers still have a long way to go when it comes to understanding consumer intentionality. Imagine you're helping your friend pick out a new car to buy. You conduct research on behalf of your friend. Your friend buys the car you recommend, and then for the next two months, you receive ads to buy a new car. According to Brad Jakeman, this is a typical example of a brand not truly understanding the consumer's intention. Intentionality goes far beyond behaviors on a ...