Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten
Data Unlocked
English - May 30, 2023 09:00 - 25 minutes - 18.3 MB - ★★★★★ - 8 ratingsMarketing Business customer data marketing data customer data platform crm customer management business data business analytics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.
David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, and others.
Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management.
Today, he is at the head of Handwrytten.
Handwrytten is the largest provider of automated handwritten notes in the world. The platform allows customers to send notes from their CRM system, such as Salesforce or through custom integration.
Used by major companies, Handwrytten is revolutionizing the way brands and people connect.
In this episode, David and Jason discuss Handwrytten, why you should be sending your customers handwritten notes, the renaissance of direct mail, and more.
Are you ready?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet David (00:34)
Why you should be sending handwritten notes (03:35)
Why personalization matters (08:48)
A quick example from David (17:11)
One final question (18:33)
Additional Resources:
Get in contact with David here.
Learn more about Handwrytten here and here.
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