Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO

Data Unlocked

English - January 10, 2023 10:00 - 28 minutes - 19.3 MB - ★★★★★ - 8 ratings
Marketing Business customer data marketing data customer data platform crm customer management business data business analytics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Let’s Talk About the Data Strategy Behind Your CDP w/ Darren Rankine, Partner of Marketing Technology, Transparent Partners

Next Episode: Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact

In this week’s episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co..

Before founding Brooklyn Data Co., Scott was the VP of Data & Analytics at direct-to-consumer mattress startup Casper.

Scott is an investor and advisor who specializes in building data driven organizations, and he’s used his expertise to found Brooklyn Data Co..

Brooklyn Data is a consultancy offering full-stack data and analytics team as a service. Their work is all about providing their clients with the technical skills, experience, and leadership to deliver best-in-class data capabilities.

In this episode, Scott and Jason discuss Scott’s experience at Casper, changes in the data marketing industry he saw in the last year, the importance of good customer segmentation, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Scott (00:31)

Have the metrics changed? (03:16)

It’s all about customer segmentation (05:14)

Advice from Scott (14:19)

What leveraging your data properly looks like (15:44)

One last question (23:33)

Additional Resources:

Get in contact with Scott here.

Learn more about Brooklyn Data Co. here.

Learn more about us here.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Twitter Mentions

@simon_data