Google’s Marketing VP on What Digital Transformation Really Means

Data Unlocked

English - July 12, 2022 09:00 - 29 minutes - 20.3 MB - ★★★★★ - 8 ratings
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Previous Episode: Driving Growth via Collaboration of Marketing and Engineering Teams w/ Ron Smith, CTO of Beyond Finance

Next Episode: How Brands Can Plan for the 2022 Recession w/ Grayson Lafrenz, CEO, Power Digital

In this week’s episode of Data Unlocked, Jason sits down with Nick Drake, Global Vice President of Marketing at Google.

Prior to working for Google, Nick was Executive Vice President and Marketing and Experience at T-Mobile.

A brilliant marketer, he has worked with some of the biggest brands and companies in the world, such as Adidas, TBWA\Chiat\Day, Quicksilver, and more.

Today, he’s working on marketing some of Google’s most exciting products, namely Chrome, Google Play, and Google Photos.

In this episode, Nick discusses how his career progressed, his work in Google, the future of data, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Nick Drake (00:38)

Let’s go back to the beginning (01:23)

The role of data (08:29)

Self-service vs full-service analytics (13:34)

The customer experience in Google (21:42)

Additional Resources:

Get in contact with Nick here.

Check out Think With Google here.

Learn more about us here.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

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