How to Understand Your Customers Better w/ Lucie Buisson, CPO of Contentsquare

Data Unlocked

English - March 28, 2023 09:00 - 32 minutes - 22 MB - ★★★★★ - 8 ratings
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Previous Episode: Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken

Next Episode: Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie

In this week’s episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare.

Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she’s been with them ever since.

Contentsquare is the global leader in digital experience analytics. Their mission is to move beyond traditional analytics and enable an unprecedented understanding of the customer experience.

The company’s AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, which enables their clients to build customer trust and scale their businesses.

In this episode, Lucie and Jason discuss the lifecycle of data, how to understand your customers better, Contentsquare’s work, and more.

Ready to learn more?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Lucie (00:53)

The vision of Contentsquare (03:48)

How to make sense of a big volume of data (07:13)

Let’s talk about use cases (13:43)

One last question (25:40)

Additional Resources:

Get in contact with Lucie here.

Learn more about Contentsquare here.

Learn more about us here.

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