How to Use Data to Become More Customer-Centric w/ Erik Huberman, CEO of Hawke Media
Data Unlocked
English - April 12, 2022 09:00 - 25 minutes - 17.7 MB - ★★★★★ - 8 ratingsMarketing Business customer data marketing data customer data platform crm customer management business data business analytics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this week’s episode of Data Unlocked, Jason interviews Erik Huberman of Hawke Media.
CEO, marketer, public speaker, thought leader, and author, Erik is a jack of all trades when it comes to marketing.
His startup company, Hawke Media, runs marketing for over 600 brands! They help large and small companies grow through branding, production, media buying, content marketing, and more…
Some of their most famous clients include big names such as Red Bull, HP, Raden, and Verizon Wireless.
Recently, they’ve also come out with their own marketing bible, The Hawke Method. The book encompasses everything about their brilliant methodology.
Today, Erik is here to discuss the North Star metric, how brands can leverage data to become fully customer-centric, the importance of tracking your purchase cycle, and more.
Ready?
Let’s dive in!
Key Takeaways:
Intro (00:00)
Meet Erik Huberman (00:47)
About North Star (02:25)
The importance of knowing your purchase cycle (03:25)
Why you should read between the lines (10:20)
Let’s go back in time (14:02)
Diversify your marketing strategy (19:40)
Discussing Net Dollar Retention (22:39)
Additional Resources:
Learn more about Erik and Hawke Media here.
Get The Hawke Method by Erik Huberman here.
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