(Part 1) Evaluating Online Traffic: Mistakes You Want to Avoid When Buying Media

Performance Marketer

English - March 17, 2022 11:00 - 43 minutes - 39.7 MB - ★★★★★ - 313 ratings
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Previous Episode: Part 2: How to Model a New Business (Email List Management)

Next Episode: (Part 2): Evaluating Online Traffic: Two Metrics That Matter When Arbitraging Media

“Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.”

Are you ready to learn how to fish? Because I’m ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can use no matter where you're buying media.

Today, I'm going to take you through the process of evaluating media. I’ll show you how to buy traffic and determine if it works for you. What I want you to understand is the concept of analyzing the traffic and how to best optimize what you're doing.

Yes, it includes some math. When you’re going into buying traffic, there are a lot of numbers - click rates, open rates, conversion rates… you can dive in the stats all day long and go after all these different numbers.

But don’t freak out - I’ve simplified the process so you can focus on just a few numbers that really matter. I’ve taken out all other noise from the equation, I promise! This is how my mind thinks about this.

So tune in for the first of two episodes and find out:

- how to analyze data to see if your campaign is working or not

- how to optimize and scale the business

- what mistakes people usually make when buying media

Let’s dive in and catch some fish!

Key Takeaways:

Intro (00:00)Stop over-confusing things when evaluating traffic (02:41)Calculating revenue per impression (09:41)What is our cost to get that impression? (12:39)It's not always about the margin that you're making (17:29)How does Google make money? (21:29)How to scale the business? (29:59)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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- Join Eric’s Text Community: 917-636-1998

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